6 days ago
YouTube tops Nielsen report for third consecutive month
(NewsNation) — For the third month in a row, YouTube has remained at the top of Nielsen's Media Distributor Gauge Report, beating out entertainment giants like Disney and Netflix.
The April report shows that YouTube represented 12.4% of audiences' television-watching time. According to Nielsen, it was YouTube's largest share of TV to date.
Disney held the second largest share all three months, the audience measurement company reported. It boasted 10.7% of total television in April, a 0.2-point gain over the month before.
Paramount came in third with 8.9% of watch time in April.
YouTube TV is hiking its monthly price, again. Here's what to know
Deadline reported that YouTube took the lead in February with a record 11.6% of all TV viewing. It marked only the second time that YouTube finished on top since the Media Distributor Gauge Report was launched in late 2023.
It was a particularly significant coup on YouTube's part since the report groups all Walt Disney Co. platforms — which include ESPN, ABC and streaming — together.
Disney lost its edge in February, in part, because of the absence of NFL and college football playoffs, which boosted its numbers the month prior, Deadline reported.
YouTube has for several years worked to build its viewership on TV screens, Variety reported. According to Deadline, the video platform's share of TV viewership has shot up by 53% in the span of just two years, from 7.9% in 2023 to February's 11.6%.
YouTube ads will now play even when your video is paused
Company CEO Neal Mohan also announced in February that for the first time in its 20-year history, the Google-owned media behemoth is getting a majority of its viewership via television sets instead of mobile devices and computer screens.
Mohan wrote in his annual letter to the YouTube community that its content creators are 'becoming the startups of Hollywood.'
'Today's creators have moved from filming grainy videos of themselves on desktop computers to building studios and producing popular talk shows and feature-length films,' Mohan wrote.
Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
