08-05-2025
Sir Martin Sorrell's S4 suffers from preference for AI over marketing
Sir Martin Sorrell's S4 Capital followed two profit warnings in the past year with an 11.4 per cent drop in first-quarter sales as tech clients continued spending on AI rather than marketing.
The Europe and Middle Eastern region showed the largest fall in like-for-like revenue, down more than 17 per cent from the year before, while the US was down 11 per cent and Asia-Pacific was down by 13.6 per cent.
Sorrell, 80, founded S4 Capital six years ago after his controversial departure from WPP after a 33-year career with the FTSE 100 advertising group. The business focuses on the digital advertising market and has grown through the acquisition of the agencies Monks and Mighty Hive, which it combined to form Media Monks. It works
