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Yahoo
02-04-2025
- Business
- Yahoo
Gen Z worker happy to cop 'diabolical' four-hour commute: 'Worth it'
A Gen Z worker has shared why she loves heading into the office, despite her commute taking a staggering four hours a day. While many Aussie workers have pushed back against moves to end work-from-home privileges, the marketing worker said she believes there are certain things you just can't get working from home. Ebony Coatsworth lives in the seaside town of Torquay and commutes into the Melbourne CBD for her job at Melbourne Social Co. The 27-year-old social media executive told Yahoo Finance the trip took around two hours door-to-door each way, and that's if she's lucky enough to avoid delays. 'I have been travelling into the CBD for this job for the last six months and I am in the office three days a week,' she said. RELATED Single mum's 5-hour commute exposes $5,000-a-year issue with WFH backflip Aussie 'dream' falls apart four months after young expat's arrival with $20,000: 'In Canada everything's free' Commonwealth Bank confirms $50,000 move for first-home buyers: 'Game changer' While some workers might balk at the long commute, Coatsworth said it was 'worth it' because she loves her job and is genuinely excited to go to work each day. 'They are a best-in-class agency and I was not going to pass up the opportunity to work there just because I don't live around the corner,' she said. 'As much as I love working in Melbourne, I love where I live. I love being able to walk to the beach, spend my weekends down the coast and live around the corner from my sisters.' Coatsworth previously worked in the fitness industry but decided to change careers and go back to uni to study marketing after becoming 'completely burned out'. Coastsworth said she uses her commute to work on her personal brand and the two podcasts she hosts. She said she finds the commute 'incredibly productive'. 'I am not twiddling my thumbs on the V/Line, I am working towards my career goals,' she said. Work from home has become a hot political debate in recent weeks after the Coalition revealed plans to get public servants back into the office full-time. Major companies like Amazon, Tab Corp, Flight Centre and Dell have recently ended work-from-home privileges for staff. Other companies have set in-office mandates and are reeling in WFH days, with Woolworths Group recently announcing its 10,00 office support workers would be required to come in three days a week by October. Coatsworth said she thinks it's important for workers, especially those starting out their careers, to come into the office at least once or twice a week. 'I think entirely remote roles are a massive disservice to young career women, to their learning, their development and their confidence,' she told Yahoo Finance. 'Seeing how my managers carry themselves, how they show up to work, how they speak to others and how they interact with clients has shaped me and how I show up in my own career. 'Proximity is so important and I always want to surround myself with other high performers, you don't get that in your home office.' While she sees the value of coming into the office, Coatsworth admitted she wouldn't be able to manage commuting into the office full-time. 'As much as I say I don't mind commuting, I just simply couldn't manage this five days a week,' she said. She said she felt 'really lucky' that her boss had never enforced coming into the office full-time, even before the pandemic. Coatsworth recently shared a video of her office commute online showing her leaving the house just before 6:30am to arrive at work at 8:30am. Many were shocked by how long her commute took. 'I love my job and it's 20 mins walk to the office…. Long commutes are just diabolical to me sorry,' one said. 'I did this for several years after I finished uni, I was single and living at home. But after a few years it felt unsustainable,' another said. 'Just not worth it everyday,' a third added. Others said they would 'stop whinging' about their own commutes after seeing Coastworth's video. 'Not me with my 35 min train having a sook, wow,' one said. 'I have a one-hour commute and I'm so dramatic about it,' another said. Coastworth said she was used to her commute and liked it, even though it was hard for some people online to believe. 'I love my job and I love where I live, so much so that it makes me emotional,' she said. 'I wake up every day excited to go to work and drive home from the station every night excited to see my partner. I feel incredibly lucky and grateful.'Sign in to access your portfolio
Reuters
07-02-2025
- Business
- Reuters
2024 in Review: The Netty Awards by the Numbers
NEW YORK, NY, February 7, 2025 (EZ Newswire) -- The Netty Awards continue to recognize the most innovative and impactful work in digital media, marketing, technology, and design. As the awards grow in global influence, 2024 marked a milestone year with unprecedented engagement, expanded industry participation, and a diverse lineup of winners pushing the boundaries of digital excellence. With this momentum, 2025 is set to be an even bigger year, introducing new categories, expanded opportunities, and fresh ways to spotlight the best in digital innovation. 2024 by the Numbers With over 100,000 industry professionals engaging with the Netty Awards last year, the program saw record-breaking growth: 5,700+ media mentions across major industry outlets and social media channels, amplifying award winners and their achievements. 41 countries were represented, showcasing the global reach of the awards and the diversity of entrants. 100+ categories spanning digital innovation, highlighting the best in marketing, technology, AI, social media, public relations, design, and more. Celebrating 2024's Standout Winners This year's winners ranged from established industry leaders to breakthrough innovators, each setting new benchmarks for creativity and effectiveness. Notable honorees included: Melbourne Social Co for Doordash ANZ – Recognized for major TikTok success. Viral Nation for Audible – Honored for the brand's global influencer campaign. RWCO for USPS – Celebrated for strategic consulting in the government sector. Across all categories, AI-driven campaigns, social-first brand strategies, and groundbreaking UX design were dominant themes, reflecting the evolving priorities of digital excellence. Learn more about past winners and their stories at Looking Ahead to 2025 As the digital landscape continues to evolve, the 2025 Netty Awards will introduce new categories, expanded industry representation, and enhanced judging criteria to recognize the next wave of industry leaders. Submissions are now open, with opportunities available across marketing, technology, AI, social media, public relations, design, and more. To explore the latest award categories and submission details, visit About the Netty Awards The Netty Awards are a leading awards program celebrating excellence in technology, marketing, design, and more. Backed by industry experts and extensive media coverage, the awards have recognized global brands, Fortune 500 companies, and emerging disruptors alike. Last year's winners include DoorDash, Mattel, Chick-fil-A, Shell, and Texas A&M University, reflecting the awards' broad influence across various sectors. With thousands of industry professionals engaging annually, the Netty Awards continue to be a trusted benchmark for recognition and success in the digital age. To learn more, visit Media Contact ### SOURCE: Netty Awards
