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Rudaw Net
13 hours ago
- Business
- Rudaw Net
New marketing book touts Iraq as prime destination for global investment
Also in Kurdistan Erbil authorities destroy over 8,000 vape devices in ongoing crackdown Human remains found at Zakho construction site Kurdistan parties say will pursue dialogue with Baghdad over funding KDP hosts meeting with Kurdish parties as tensions with Baghdad escalate A+ A- ERBIL, Kurdistan Region - The Iraqi edition of Essentials of Modern Marketing, co-authored by global speaker Sadia Kibria alongside a team of international experts including renowned marketing strategist Philip Kotler, is attracting attention for its unique blend of global marketing insights and regional case studies, featuring success stories from the Kurdistan Region. 'This is not your typical marketing textbook. It includes multiple unique highlights, with contributions from more than 10 global experts in their fields,' Kibria told Rudaw on Friday, underscoring the book's distinctive value. Kibria is part of a team of 11 contributors behind the Essentials of Modern Marketing: Iraq Edition, developed under the leadership of Kotler, founder of Kotler Impact - a global marketing consulting firm. This edition serves both as an academic resource and a platform to showcase local business innovation. 'I want to send a message to global businesses: come to Iraq. The economy is booming like never before. It's an ideal environment for startups, entrepreneurs, and large enterprises alike,' she emphasized. The book highlights over 17 brands operating across Iraq and the Kurdistan Region, demonstrating how companies have tailored their marketing strategies to meet the social needs and cultural norms of Kurdish and Iraqi communities. One notable case study features Rudaw Media Network, whose marketing strategies are showcased as a model of resilience and adaptability. 'Rudaw is one of the success stories featured in this book,' Kibria explained, highlighting the outlet's problem-solving approach. 'They openly discussed the challenges they faced, how they tackled them from a marketing perspective, and that's what makes this book unique.' The publication comes at a time when the Kurdistan Regional Government (KRG) has been stepping up efforts to diversify the economy by strengthening the private sector. In recent years, the KRG has worked to improve infrastructure, support small and medium-sized enterprises (SMEs) and promote entrepreneurship across the Region. In February 2022, the KRG's planning ministry signed a Memorandum of Understanding with the United Nations Development Programme (UNDP) to bolster economic diversification and private sector growth. The new edition of Essentials of Modern Marketing underscores the vital role of strategic marketing in initiatives like those pursued by the KRG, offering both local and international businesses a blueprint for success in Iraq's evolving market landscape. Mohammed Sheikh Fatih contributed to this report.


Hi Dubai
a day ago
- Business
- Hi Dubai
UAE Ministry of Investment Signs MoU with Malaysia's Perak Corporation to Boost Food Security and Trade
The UAE Ministry of Investment and Malaysia's Perak State Development Corporation have signed a Memorandum of Understanding to strengthen cooperation in food security and infrastructure development, marking a new chapter in bilateral trade relations. Signed by UAE Minister of Investment Mohamed Hassan Alsuwaidi and Yab Dato' Seri Haji Saarani Bin Mohamad, Chairman of Perak State Development Corporation, the agreement sets the stage for joint investment initiatives focused on sustainable food systems and logistics. A key component of the partnership includes developing the Bagan Datuk International Sea-Hub Multipurpose Terminal in Perak. The strategic project is expected to enhance global supply chain connectivity and support Malaysia's role as a regional hub for food exports. The MoU builds on the Comprehensive Economic Partnership Agreement (CEPA) signed between the UAE and Malaysia in January 2025, reinforcing both nations' commitment to long-term economic collaboration. Alsuwaidi stated that the partnership aims to create 'meaningful international collaborations that deliver tangible value' and support 'regional supply chain resilience.' Saarani noted that the terminal will serve as a 'critical gateway' for Malaysia's food exports while supporting broader infrastructure and agricultural growth. The UAE and Malaysia continue to deepen economic ties, with non-oil bilateral trade reaching $4.9 billion in 2023 and $4 billion in the first nine months of 2024. The UAE is Malaysia's second-largest trading partner in the Middle East, while Malaysia ranks as the UAE's 12th largest Asian trading partner. News Source: Emirates News Agency


The Hindu
a day ago
- Business
- The Hindu
IndiGo, Delta, Air France-KLM, Virgin Atlantic announce partnership
IndiGo, Delta Air Lines, Air France-KLM and Virgin Atlantic on Sunday (June 1, 2025) announced a partnership to enhance air connectivity from India to Europe as well as North America. "Linking dozens of cities in the U.S., Canada, Europe and India, the airlines aim to meet rising demand for international travel while setting new standards for connectivity and cooperation in global aviation," a release said. IndiGo, India's largest airline, is expanding its International network and is set to start flights to 10 overseas cities in the current fiscal ending March 2026. The partnership was jointly announced at a briefing in the national capital by IndiGo CEO Pieter Elbers, Delta Air Lines CEO Ed Bastian, Air France-KLM CEO Benjamin Smith and Virgin Atlantic CEO Shai Weiss. India is one of the world's fastest growing civil aviation markets. Meanwhile, under the Memorandum of Understanding (MoU) announced on Sunday, the efforts will be to create a framework for deeper collaboration between the carriers on a bilateral and multilateral basis. Besides, the airlines will look at commercial collaboration including network, loyalty, cargo and sales. They will also explore areas of non-commercial cooperation including aircraft maintenance, sustainability, training and ground handling, the release said. IndiGo CEO Pieter Elbers said it has embarked on an ambitious journey to become a global airline by 2030. The partnership not only expands our relationship with Air France-KLM and Virgin Atlantic but also marks the beginning of an exciting new chapter with Delta Air Lines. Air France-KLM CEO Benjamin Smith said the airline is very glad to extend our existing partnership with IndiGo and to do so alongside partners Delta and Virgin Atlantic. "India is a strategic market for Air France-KLM, where we have a strong and historic presence soon to increase. We look forward to welcoming IndiGo customers on our flights and to play an active role in the country's connectivity," he added. "In our 25th year of flying to India, we're delighted to build on our Joint Venture with Delta and Air France-KLM, and our successful codeshare with IndiGo, by going further with this partnership," Virgin Atlantic CEO Shai Weiss said. IndiGo has been in partnerships with Air France-KLM and Virgin Atlantic since 2022. At the briefing, Delta Air Lines CEO Ed Bastian said the carrier will restart flights to India in the coming years. It plans to resume services to India with direct flights between Atlanta and Delhi, subject to government approvals.


The Star
2 days ago
- Politics
- The Star
Malaysia, Uzbekistan strengthen legal ties
KUALA LUMPUR: Malaysia and Uzbekistan will continue to strengthen friendly relations and bilateral cooperation in the field of law, says Datuk Seri Azalina Othman Said (pic). The Minister in the Prime Minister's Department (Law and Institutional Reform) said the commitment followed the signing of a Memorandum of Understanding (MOU) between her and Uzbekistan's Justice Minister, Akbar Tashkulov, during her official working visit to Tashkent. She said the MOU also covers the exchange of publicly accessible laws on matters of mutual interest, as well as the sharing of experiences and best practices, particularly in the area of legal reform. The MOU also includes capacity-building initiatives such as training programmes, seminars, conferences and joint field studies, as well as efforts to foster professional ties between legal officers from both countries. 'During the meeting, we also discussed and exchanged views on various legal matters, especially on the legal reform agenda and the Madani government institutions, which the Uzbek side described as a very progressive step,' Azalina said in a Facebook post. She said the discussion also touched on the use of artificial intelligence in legal systems and services to enhance access to justice, as well as arbitration as an alternative dispute resolution mechanism, Bernama reported.


The Hindu
3 days ago
- Business
- The Hindu
Delhi HC seeks Centre's reply on plea alleging unlawful data access in Patent Office
The Delhi High Court on Friday (May 30, 2025) directed the Centre to file its response to a plea by the All India Patent Officers' Welfare Association (AIPOWA), which seeks a Central Bureau of Investigation (CBI) inquiry into alleged unlawful access of sensitive unpublished data in the country's patent and trademark offices by a private multinational company. 'What's going on in the Patent Office?' remarked Justice Sachin Datta at the outset of the hearing. The court noted that the plea raised a 'valid allegation' but suggested the matter could be pursued as a public interest litigation (PIL). However, counsel for the petitioners, advocate Gyanant Kumar Singh, clarified that the association members were serving officers in the same office and, therefore, could not declare that they had no personal interest in the matter — an essential requirement for filing a PIL. Taking the matter on record, the court observed in its order, 'It is alleged that a private multinational company has been given unbridled access to sensitive data without requisite checks and balance. Petitioner[s] seek that an appropriate investigation be conducted in the matter. Let a reply be filed.' The matter has been posted for further hearing on August 29. In its petition, AIPOWA has sought a probe into how sensitive, unpublished information related to pending patent and trademark applications was allegedly accessed by representatives of Kaizen International, a private multinational firm, without proper authorisation. The plea claimed that Kaizen is a multinational company with clients in various industries and fields 'where trade secrets and innovations are coveted assets.' It cautioned that access to data in patent and trademark offices by Kaizen 'may have compromised the functioning of Intellectual Property offices, requiring investigation and measures to tackle the fallouts.' The Association represents Group-A patent officers who perform quasi-judicial functions relating to the grant of patents. The Association said the office of the Controller General of Patents, Designs and Trademarks (CGPDTM) initially denied, under the Right to Information (RTI) Act, the existence of any document with regard to work being executed by Kaizen. It was only after a Capacity Building Commission (CBC) report referred to Kaizen's role that the CGPDTM furnished a tripartite Memorandum of Understanding (MoU) dated March 6, 2023. The MoU—signed by the CGPDTM, CBC, and the Centre for Effective Governance of Indian States (CEGIS) Foundation—mentioned coordination with the Kaizen team for 'process improvement.' The plea stated that while Kaizen International was not a party to the MoU, the agreement 'opened doors for it without any tendering process by stating,' adding that the MoU was signed by Controller General Unnat P. Pandit as the head of the CGPDTM without the requisite approval of the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry.