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Streaming's Share Jumps as Cable, Broadcast Decline
Streaming's Share Jumps as Cable, Broadcast Decline

Yahoo

time20-05-2025

  • Business
  • Yahoo

Streaming's Share Jumps as Cable, Broadcast Decline

Nielsen's Gauge report shows streaming dominating U.S. TV viewing at 44.3%, marking the first time on record that digital platforms hold a plurality of audience share. Streaming surged 15% year-over-year to account for 44.3% of total TV time in April, while cable slipped 16% to 24.5% and broadcast declined 7% to 20.8%, according to Nielsen data. YouTube led all services with a 12.4% share, followed by Netflix (NASDAQ:NFLX) at 7.5% and Disney (NYSE:DIS) at 5%. Grey's Anatomy topped streaming titles with 3.9 billion minutes watched across Hulu and Netflix, underscoring the strength of legacy content on digital platforms. On the traditional side, the Men's NCAA Basketball Championship drew April's largest broadcast audience with 18.3 million viewers on CBS, while ESPN's NFL Draft coverage averaged 6.4 million viewers to rank as the month's most-watched cable telecast. These figures highlight cable and broadcast's continuedbut shrinkingrole as sports and live events anchors. Why It Matters: As viewers migrate to streaming, advertisers and content owners must reallocate budgets toward digital channels and refine measurement strategies to capture real audience reach. Investors will watch Q2 ad-revenue trends and May's Nielsen Gauge for signs that streaming's momentum will translate into sustained monetization gains. Investors will also track how rising OTT engagement shapes network earnings at upcoming quarterly reports. This article first appeared on GuruFocus. Error while retrieving data Sign in to access your portfolio Error while retrieving data

Streaming's Share Jumps as Cable, Broadcast Decline
Streaming's Share Jumps as Cable, Broadcast Decline

Yahoo

time20-05-2025

  • Business
  • Yahoo

Streaming's Share Jumps as Cable, Broadcast Decline

Nielsen's Gauge report shows streaming dominating U.S. TV viewing at 44.3%, marking the first time on record that digital platforms hold a plurality of audience share. Streaming surged 15% year-over-year to account for 44.3% of total TV time in April, while cable slipped 16% to 24.5% and broadcast declined 7% to 20.8%, according to Nielsen data. YouTube led all services with a 12.4% share, followed by Netflix (NASDAQ:NFLX) at 7.5% and Disney (NYSE:DIS) at 5%. Grey's Anatomy topped streaming titles with 3.9 billion minutes watched across Hulu and Netflix, underscoring the strength of legacy content on digital platforms. On the traditional side, the Men's NCAA Basketball Championship drew April's largest broadcast audience with 18.3 million viewers on CBS, while ESPN's NFL Draft coverage averaged 6.4 million viewers to rank as the month's most-watched cable telecast. These figures highlight cable and broadcast's continuedbut shrinkingrole as sports and live events anchors. Why It Matters: As viewers migrate to streaming, advertisers and content owners must reallocate budgets toward digital channels and refine measurement strategies to capture real audience reach. Investors will watch Q2 ad-revenue trends and May's Nielsen Gauge for signs that streaming's momentum will translate into sustained monetization gains. Investors will also track how rising OTT engagement shapes network earnings at upcoming quarterly reports. This article first appeared on GuruFocus.

Florida Gators Win NCAA Men's Basketball Championship
Florida Gators Win NCAA Men's Basketball Championship

Yahoo

time08-04-2025

  • Sport
  • Yahoo

Florida Gators Win NCAA Men's Basketball Championship

After two competitive Final Four games — one of which was an instant classic — the Men's NCAA Basketball Championship was a nail biter as the Florida Gators defeated the Houston Cougars defeated 65-63. Houston held a comfortable lead well into the second half before Florida tied it up with 7:54 remaining. More from Deadline CBS Starts 2025-26 Promo Campaign, Confirms 'Boston Blue' & 'Sheriff Country' Fall Launches Charles Barkley Dunks On Fox News During March Madness Viral Moment: "You Don't Have To Repeat Everything The Idiots Say" NCAA Men's Basketball Tournament Bracket Set, UConn Gets No. 1 Seed During a time out after Florida evened the score, Houston coach Kelvin Sampson wrote one word on the white board for his team: 'Toughness.' That's been his team's trademark and what brought them back when they were down 64-55 in the Final Four against tournament blue bloods Duke with only two minutes left to play. And they responded again tonight, taking back the lead with their trademark physicality and hustle. But Florida wasn't done, either, and the lead seesawed back and forth by one point into the game's final seconds. A heads-up defensive strip by Florida's Will Richard had the ball careen off the knee of Houston's Emanuel Sharp created a critical turnover which the Gators' Denzel Aberdeen converted into one more point off a free throw. The Gators defense then stifled Houston's final attempt to win the game. Florida last won the Tournament in 2007. Houston has never won the NCAA Men's Basketball National Championship. Best of Deadline Brad Pitt's Apple 'F1' Movie: Everything We Know So Far Everything We Know About 'Tron: Ares' So Far Everything We Know About 'Only Murders In The Building' Season 5 So Far

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