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Cricket moves U.S. headquarters from San Francisco to Texas
Cricket moves U.S. headquarters from San Francisco to Texas

San Francisco Chronicle​

time25-04-2025

  • Business
  • San Francisco Chronicle​

Cricket moves U.S. headquarters from San Francisco to Texas

Major League Cricket is relocating its headquarters from San Francisco to Grand Prairie, cementing the Texas city's status as the epicenter of U.S. cricket and underscoring its push to expand the global sport's reach in the American market. The move, announced Thursday, comes as the league prepares for its third season, set to begin June 12 in Oakland before shifting to Grand Prairie for 12 regular-season matches, playoffs, and the championship final on July 13. Grand Prairie's stadium, a converted minor league baseball field, has quickly become a hub for fans from diverse backgrounds and a focal point for advertisers and broadcasters across the globe, according to local news station WFAA. 'We're delighted to continue making Grand Prairie the home of Cognizant Major League Cricket,' said Johnny Grave, chief executive of Major League Cricket, in a statement. 'We are excited to bring the playoffs back to Grand Prairie and look forward to another sold-out championship final.' The timing of the move aligns with the rising profile of cricket in the U.S., particularly with the sport's return to the Olympics in 2028. Last year's Men's T20 World Cup generated more than $100 million in economic impact for Texas, according to league officials. Grand Prairie Mayor Ron Jensen, a baseball enthusiast, now counts himself among the sport's converts. 'It was a party. I will never forget that night,' he said during the Thursday news conference announcing the move. In 2024, Grand Prairie Cricket Stadium hosted four matches of the ICC Men's T20 Cricket World Cup, including the U.S. team's dramatic Super Over victory over Pakistan. The game featured standout performances from MLC players Saurabh Netravalkar, Monank Patel and Aaron Jones. A Nielsen Sports study estimated the tournament brought $100.4 million in economic impact to Texas, with 31% of international visitors traveling to the state for the first time. Nationwide, the World Cup generated $618.4 million in total economic impact.

News Corp to take stake in London-listed marketing group Brave Bison
News Corp to take stake in London-listed marketing group Brave Bison

Sky News

time09-04-2025

  • Business
  • Sky News

News Corp to take stake in London-listed marketing group Brave Bison

Rupert Murdoch's News Corporation is in advanced talks to take a stake in a London-listed marketing specialist backed by Lord Ashcroft, the former Conservative Party treasurer. Sky News has learnt that the media tycoon's British subsidiary, News UK, is close to agreeing a deal to combine its influencer marketing division - which is called The Fifth - with Brave Bison, an acquisitive group run by brothers Oli and Theo Green. Sources said the deal could be announced as early as Thursday morning. News UK publishes The Sun and The Times, among other media assets. If completed, the transaction would involve Brave Bison acquiring The Fifth with a combination of cash and shares that would result in News UK becoming one of its largest shareholders. The purchase price is said to be in the region of £8m. The Fifth has worked with the television host and model Maya Jama on a campaign for the energy drink Lucozade, and Amelia Dimoldenberg, the YouTube star. Its other clients include Samsung and Tommee Tippee. The deal will be the third struck by Brave Bison this year, with the previous transactions including the purchase of Engage Digital, a key digital partner to sporting properties including the Men's T20 Cricket World Cup. The Green brothers took over the Brave Bison in 2020, and have overseen a sharp strategic realignment and improvement in its performance. Last year, it bought the podcaster and entrepreneur Steven Bartlett's social media and influencer agency, SocialChain. In total, the company has struck six takeover deals since the Greens assumed control. At Wednesday's stock market close, Brave Bison had a market capitalisation of about £31m.

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