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Mercedes-Benz USA Helps Fuel the Dreams of the Next Generation During 2025 "Dream Days"
Mercedes-Benz USA Helps Fuel the Dreams of the Next Generation During 2025 "Dream Days"

Business Wire

time01-05-2025

  • Automotive
  • Business Wire

Mercedes-Benz USA Helps Fuel the Dreams of the Next Generation During 2025 "Dream Days"

ATLANTA--(BUSINESS WIRE)--Mercedes-Benz USA (MBUSA) is proud to announce the launch of its 2025 'Dream Days' campaign, highlighting its partnership with Junior Achievement to provide students with long-term outcomes in areas such as financial literacy, career readiness, and entrepreneurial spirit. As part of MBUSA's commitment to corporate social responsibility, every 2025 Mercedes-Benz CLE Coupe sold helps send a student to a Junior Achievement program during the company's Dream Days campaign, running from May 1 to July 31, 2025. 'Mercedes-Benz USA is proud to help contribute to the education and long-term success of the next generation as part of our longstanding partnership with Junior Achievement. This collaboration unlocks a world of possibilities for students, and we're honored to continue working alongside Junior Achievement USA to bring transformative professional education and development to students across the country.' Dimitris Psillakis, President and CEO of Mercedes-Benz USA 'Junior Achievement is committed to helping young people pursue their dreams by giving them the learning experiences and support needed to lead choice-filled lives as adults. We are immensely grateful for the partnership with MBUSA and the ability to reach and impact more students through this joint effort.' Jack Harris, CEO of Junior Achievement USA "Mercedes-Benz Dream Days" Campaign Created in partnership with Merkley + Partners, the campaign supports a key moment in the year to build brand equity while breaking through the busy automotive summer sales season. This year's Mercedes-Benz Dream Days campaign helps connect customers to the Mercedes-Benz vehicle of their dreams that best expresses their individual style. The vehicles featured in the campaign include (all from model year 2025) the E-Class Sedan, CLE Coupe, C-Class Sedan, and EQE Sedan. Featured technology highlights include the Mercedes-Benz User Experience (MBUX) technology and Superscreen in the E-Class Sedan, which provides passengers with a groundbreaking digital experience. With the CLE Coupe, Mercedes-Benz is continuing its long tradition of sporty, elegant dream cars offering striking design and luxurious comfort to raise the benchmark in its segment. For more information on the Mercedes-Benz Dream Days campaign and more information on special offers, please visit: "Dream Days" Community Initiative MBUSA is dedicated to making a positive impact in the communities where employees live and work as part of the brand's national corporate social responsibility program, Driving Your Future. In addition to MBUSA's and Junior Achievement's combined efforts during the campaign and throughout the year, MBUSA will host an on-site job shadow day at their Atlanta office as part of Junior Achievement's annual student conference, Future Bound. During the event, students from across the country will experience various roles and responsibilities throughout the MBUSA organization. This event will help foster curiosity and show young people endless possibilities when it comes to choosing a future career path. MBUSA is honored to support and provide resources for students through this beneficial partnership and ongoing CSR efforts. To learn more about MBUSA's CSR initiatives and the Junior Achievement partnership, please visit About Mercedes-Benz USA Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment with 18 model lines ranging from the sporty GLA SUV to the flagship S-Class and the dynamic all-electric vehicles from Mercedes-Benz. MBUSA is also responsible for Mercedes-Benz Vans in the U.S. More information on MBUSA and its products can be found at and To learn more about all Mercedes-Benz entities in North America, visit Driving Your Future is Mercedes-Benz USA's corporate social responsibility initiative to support educational programs that empower the next generation. As part of our commitment to positively impact communities where employees live and work, MBUSA has partnered with Safe Kids Worldwide and Junior Achievement USA to create and support programs focused on technology and sustainability, career readiness, and injury prevention to help the next generation succeed. To learn more about Driving Your Future, please visit About Junior Achievement USA® (JA) Junior Achievement is the world's largest organization dedicated to giving young people the knowledge and skills they need to own their economic success, plan for their future, and make smart academic and economic choices. JA learning experiences are delivered by corporate and community volunteers and provide relevant, hands-on experiences that give students from kindergarten through high school knowledge and skills in financial literacy, work readiness, and entrepreneurship. Additionally, Junior Achievement is expanding its reach to 18-to-25-year-olds to provide young adults with critical life skills, as well as to pre-K youth to ensure children get a solid head start. Today, JA reaches more than 4.6 million students per year in nearly 100 markets across the United States as part of 12.5 million students served by operations in more than 100 other countries worldwide. Junior Achievement USA is a member of JA Worldwide. For more information, visit

Adam Chamberlain returns to Mercedes-Benz USA as CEO
Adam Chamberlain returns to Mercedes-Benz USA as CEO

Yahoo

time29-04-2025

  • Automotive
  • Yahoo

Adam Chamberlain returns to Mercedes-Benz USA as CEO

This story was originally published on Automotive Dive. To receive daily news and insights, subscribe to our free daily Automotive Dive newsletter. Adam Chamberlain is returning to Mercedes-Benz USA as its new CEO on July 1 after departing the company in 2021, the automaker announced April 15. Chamberlain, who will also take over as head of marketing and sales for Mercedes-Benz Cars North America, will succeed Dimitris Psillakis, who has been in the dual role since December 2020, according to his LinkedIn profile. Psillakis, a more than three-decade company veteran, will transition to a senior strategic advisor role and serve the position through the end of 2025. 'This leadership change reflects Mercedes-Benz's continued commitment to innovation, customer excellence and long-term growth in the USA,' the automaker said in a statement. The U.S. is the German automaker's second largest market. Chamberlain's appointment follows a series of management reshufflings at Mercedes-Benz, including some newly-created positions in the automaker's U.S. and North American operations, as well as a new of board directors. Mathias Geisen, member of the board of management, marketing and sales for Mercedes-Benz Group AG, in a statement said that Chamberlain 'brings an exceptional blend of strategic and operational excellence in both the manufacturer and retail businesses.' He added that Chamberlain 'will play a key role in navigating transformation and laying the groundwork for long-term success.' Chamberlain was VP of sales for Mercedes-Benz USA when he left the company in April 2021 to become president and CEO of the Americas region for Aston Martin in November that year, per his LinkedIn profile. As VP of sales for Mercedes-Benz USA, he helped lead the automaker's U.S. retail and product strategy. Psillakis has been with Mercedes-Benz since 1992, serving in numerous leadership roles in Europe, South America, Asia as well as the U.S. and Canada, per the announcement. Recommended Reading Mercedes-Benz promotes execs to US leadership Sign in to access your portfolio

Mercedes-Benz USA and Atlanta Falcons Running Back Bijan Robinson Join Forces with Backpack Buddies of Metro Atlanta to Fight Childhood Hunger
Mercedes-Benz USA and Atlanta Falcons Running Back Bijan Robinson Join Forces with Backpack Buddies of Metro Atlanta to Fight Childhood Hunger

Yahoo

time23-04-2025

  • Automotive
  • Yahoo

Mercedes-Benz USA and Atlanta Falcons Running Back Bijan Robinson Join Forces with Backpack Buddies of Metro Atlanta to Fight Childhood Hunger

More than 500 MBUSA employee volunteers packed over 6,000 meals with 7,200 pounds of food for children across the Metro Atlanta area during National Volunteer Week The National Volunteer Week initiative is part of MBUSA's corporate social responsibility mission, Driving Your Future, which supports educational and safety programming to empower the next generation ATLANTA, April 23, 2025--(BUSINESS WIRE)--In celebration of National Volunteer Week (April 21-25, 2025), Mercedes-Benz USA (MBUSA) and Atlanta Falcons Running Back Bijan Robinson teamed up with nonprofit Backpack Buddies of Metro Atlanta to provide essential food supplies and complete meals to Atlanta-based children facing food insecurity. Many students rely on subsidized school meals to receive proper nutrition throughout the week, leading them to face hunger on the weekends – an issue that can lead to difficulties learning, low self-esteem, delayed social and physical development and more. Backpack Buddies of Metro Atlanta works to bridge the gap for students who don't have access to nutritious food on the weekends and holidays, enabling the kids to focus, learn and fully thrive outside of the classroom. The meal-packing event was part of MBUSA's fourth annual National Volunteer Week initiative, featuring a week-long series of employee volunteer events that took place across the country. These efforts underscore MBUSA's national corporate social responsibility mission, Driving Your Future, which supports programming and resources necessary to foster development and empower young people for future successes. "At Mercedes-Benz, we understand the power of community and the importance of working together to empower the next generation. Volunteering has always been an integral part of our culture, and National Volunteer Week is a testament to the collective dedication of our employee volunteers who devote their time to causes that create positive change and help build stronger communities."Dimitris Psillakis, President and CEO of Mercedes-Benz USA "It breaks my heart to know that there are children in our city living in hunger. Food should never be a luxury — it's a vital resource and a basic necessity for everyday life. Providing resources to youth has always been incredibly important to me, which is why I'm so grateful to have partnered with Mercedes-Benz USA and Backpack Buddies of Metro Atlanta to provide nutritious meals to kids in our community. Every child deserves access to food and the resources they need to thrive—in the classroom, on the playground, and in life."Bijan Robinson, Atlanta Falcons Running Back and Mercedes-Benz USA Brand Ambassador The Backpack Buddies of Metro Atlanta volunteer event was held at MBUSA's headquarters in Atlanta on Monday, April 21, bringing together more than 500 MBUSA employee volunteers who assembled over 6,000 meals, totaling 7,200 pounds of food. These nutritious meals will be distributed to children across the Metro Atlanta area, helping to fuel their mental and physical well-being. "At Backpack Buddies of Metro Atlanta, we are so grateful for the support of partners like Mercedes-Benz USA. Their commitment to uplifting communities around the country, and those right in their backyard, allows us to continue our mission to address food insecurity in our neighborhoods and ensure that every child in the Metro Atlanta area has access to healthy meals every day."Denise Bjurholm, Executive Director of Backpack Buddies of Metro Atlanta As part of MBUSA's National Volunteer Week initiatives, employee volunteers also participated in Earth Day environmental efforts with the Chattahoochee Nature Center, promoted youth literacy work through Learning Ally, assembled over 4,750 safety kits with Safe Kids Worldwide, and volunteered with Junior Achievement to help prepare students for the workforce. To learn more about MBUSA's CSR initiatives and Driving Your Future, please visit About Mercedes-Benz USA Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment with 18 model lines ranging from the sporty GLA SUV to the flagship S-Class and the dynamic all-electric vehicles from Mercedes-Benz. MBUSA is also responsible for Mercedes-Benz Vans in the U.S. More information on MBUSA and its products can be found at and To learn more about all Mercedes-Benz entities in North America, visit Driving Your Future is Mercedes-Benz USA's corporate social responsibility initiative to support educational programs that empower the next generation. As part of our commitment to positively impact communities where employees live and work, MBUSA has partnered with Safe Kids Worldwide and Junior Achievement USA to create and support programs focused on technology and sustainability, career readiness, and injury prevention to help the next generation succeed. To learn more about Driving Your Future, please visit About Backpack Buddies of Atlanta Backpack Buddies of Metro Atlanta is a nonprofit organization that provides weekend meals to food-insecure children in Metro Atlanta to enhance their mental and physical health as well as their ability to learn. Backpack Buddies of Metro Atlanta provides food at no cost to 37 community, civic, and faith-based organizations, called Community Buddies, that help deliver the weekend food bags to 50 Title 1 Metro Atlanta schools to support 2,500 food-insecure students each week. For more information, please visit Accredited journalists can visit our media site at View source version on Contacts Corporate Communications Teamcorporatecommunicationsmbusa@ Sign in to access your portfolio

Mercedes-Benz just poached a top exec from Fortune 500 dealer group Lithia to run the brand's U.S. sales operations
Mercedes-Benz just poached a top exec from Fortune 500 dealer group Lithia to run the brand's U.S. sales operations

Yahoo

time18-04-2025

  • Automotive
  • Yahoo

Mercedes-Benz just poached a top exec from Fortune 500 dealer group Lithia to run the brand's U.S. sales operations

Adam Chamberlain, the chief of operations for automotive retailer Lithia & Driveway, will take over as CEO of Mercedes-Benz USA from July. The German premium brand is in the process of reshuffling its leadership team in key markets following the recent appointment of new global sales boss Mathias Geisen. Mercedes-Benz is poaching the chief of operations of Lithia & Driveway, one of the largest U.S. automotive retailers, to run its national sales company in America. Effective July 1, Adam Chamberlain takes over from Dimitris Psillakis, current CEO of Mercedes-Benz USA. He will lead MBUSA's more than 1,600 employees and over 380 dealer partners throughout the United States, reporting to Jason Hoff, the new head of the group's North American arm. The move comes as Mercedes' global sales and marketing chief Mathias Geisen reshuffles management in his division after taking the reins in March from Britta Seeger, who became head of human resources after eight years running sales. The German premium brand has fallen badly behind archival BMW of late. On a group level, they both sold 2.4 million vehicles last year, but the Mercedes brand only managed a little under 2 million without its van business compared to BMW brand's 2.2 million cars. Worse, Mercedes' all-electric vehicles have sold poorly, declining 23% to 185,059 vehicles in 2024, while BMW sold twice as many for a 12% increase. 'Adam is a proven executive with over 30 years of global automotive experience including the past nine years in the U.S.,' said Mercedes sales boss Geisen. 'He brings an exceptional blend of strategic and operational excellence in both the manufacturer and retail businesses as well as a strong connection to our team, dealers and customers.' Between 2016 and 2021, Chamberlain served at Mercedes-Benz USA as vice president of sales and product management, helping to lead the brand's retail and product strategy in the U.S. market. MBUSA is responsible for the brand's second-largest market after China, representing about 16% of overall annual volumes. Excluding its commercial transport vans, Mercedes sold over 324,500 passenger cars led by the GLE crossover built in Alabama. 'We are incredibly grateful for Adam's leadership as our Chief Operating Officer and the value he brought to Lithia & Driveway,' said Bryan DeBoer, president and CEO of the company, in a statement on Tuesday. 'His contributions have helped strengthen our operations, sharpen our offerings and customer awareness, drive growth and advance our strategy.' DeBoer said Chamberlain could also remain a valuable ally going forward as the U.S. automotive retail landscape continues to shift. In the highly fragmented car-dealer market, Lithia & Driveways is one of the largest by showrooms and vehicles sold. 'This is the beginning of a new chapter in our long-standing partnership with Mercedes-Benz,' the Lithia boss said, 'and Adam remains committed to our shared success.' One major trend affecting dealers is that automakers are experimenting with direct sales. A number of other brands, mainly startups like Rivian, are looking to follow Tesla and end restrictions that legally bar them from bypassing dealers to sell new cars to consumers. While a structurally lower margin business, owning the customer relationship offers carmakers to mine retail data more easily and facilitates the sale of upgrades and sundry over services after the actual vehicle sale. It can also bind customers more closely to the brand and improve loyalty when done well. Mercedes has carefully explored this approach in select overseas markets, but not in the United States thus far. This story was originally featured on Sign in to access your portfolio

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