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Business Standard

Mercedes-Benz India focuses on deep localisation as forex hit push costs up

Luxury carmaker to raise prices in two phases in 2025 due to forex pressures while expanding localisation to protect margins and banking on India's economic resilience Sohini Das Mumbai Listen to This Article Amid geopolitical tensions and escalations between India and Pakistan, Mercedes Benz India sees 2025 to be a relatively 'tough year' but bets on the resilience of the Indian economy to drive demand for luxury cars. The German luxury carmaker, which leads India's 50,000-odd units annual luxury car market, announced a price increase in the range of ₹90,000 (for a C-Class) to ₹12.2 lakh (for the Mercedes-Maybach S 680) in two stages (June and September) as forex rates increased. According to data from Bloomberg, the rupee has depreciated by 7.19 per cent year-to-date (YTD) vis-a-vis the Euro. Speaking to Business Standard, Mercedes