08-05-2025
Yellow Brick Road program brings business assistance to Mercer County
Mercer County's Yellow Brick Road program is a one-stop shop for any need-to-knows and resources for entrepreneurs.
'It's really an all encompassing space to meet people where their needs might be and then supporting them in that journey of opening up or expanding,' said Lindsey Dunn, the Director Aledo Main Street.
Aledo Main Street, Mercer County Better Together and Visit Merco teamed up to provide listings
of all available regional services for 13 cities in the county. Clicking on a city will give you an option for a new or existing business to make sure what you need is clear and easy to find.
'If you hit challenges or roadblocks on your way to building a business, then you are going to go somewhere else,' said Kasi Henshaw, Interim Executive Director for Visit Merco. 'Or you're going to maybe give up.'
The organizations are hoping that with this program will bring new businesses to Aledo and Mercer County.
'What we want to do through all three organizations is make it easy and attractive to bring a business to Mercer County,' said Henshaw.
Resources include lists for grants, business plans, marketing services and rental assistance. The resource hub isn't just for new businesses, but for those looking to grow in their community.
'I'm hoping that the baker who's decided to test the waters by selling their goods on their front porch,' said Tara McFarland, Creative Director for Mercer County Better Together. 'I'm hoping that they hear about this and want to find out how they can get lease assistance to open up a storefront downtown somewhere.'
For more information, click here.
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