Latest news with #MessageGears
Business Wire
15-05-2025
- Business
- Business Wire
MessageGears partners with Databricks to power native data activation in enterprise marketing campaigns
ATLANTA--(BUSINESS WIRE)-- MessageGears, the leading data activation and engagement platform for enterprise brands, today announced it has been recognized as a Validated Partner of Databricks, the data and AI company. The integration gives marketing teams direct, governed access to the Databricks Data Intelligence Platform. This ensures marketers can quickly and securely build and deliver tailored cross-channel campaigns that require no syncing of data, no data copies, and unlimited access to customer attributes. 'This partnership represents a new standard for how consumer brands activate their data," said Caroline Nash, Senior Director of Partnerships at MessageGears. "With a fully native Databricks connection, teams can work with more of their data in more complex ways – without compromising speed, security, or control.' Built on an open lakehouse architecture, the Databricks Data Intelligence Platform unifies data, governance, and AI models tuned to an organization's unique characteristics. Combined with MessageGears' warehouse-native engagement capabilities, enterprise brands can build and activate their customer 360 to deliver more relevant, data-driven experiences across channels. Key features of the native connection include: Direct data access: Ability to natively access and query a company's entire, live enterprise dataset from their Databricks instance – eliminating latency, duplication, and data discrepancies. Composable and modular: MessageGears' composable architecture means brands can choose just the necessary components – data activation, segmentation, real-time APIs, and native messaging channels (email, SMS, push, in-app, web) – without overhauling their tech stack. The integration allows enterprise brands to use MessageGears' platform as an audience builder, as an ESP, or as both. Real-time engagement: MessageGears enables real-time engagement and dynamic personalization across billions of events with microsecond speed – pulling directly from a company's Databricks instance and enriched customer profiles. 'We've been impressed by MessageGears' innovative approach to consumer data activation and how they help enterprises gain a full view of the customer,' said Ariel Amster, Director, Strategic Technology Partners at Databricks. 'Our partnership will leverage the benefits of MessageGears' engagement platform and the Databricks Data Intelligence Platform to help companies securely develop cross-channel campaigns that improve the customer experience.' To learn more about MessageGears' native integration with Databricks, visit the website here. About MessageGears MessageGears is a data activation and engagement platform that empowers enterprises to leverage their entire dataset for seamless communication across multiple channels, including email, SMS, mobile, and hundreds of third-party destinations. Our mission is to facilitate efficient and secure data access without the need for moving, copying, or syncing. MessageGears' composable approach eliminates latency, mitigates security risks, and reduces costs associated with traditional ESPs, CDPs, and marketing clouds. Leading enterprises like Expedia, Chewy, and Vimeo trust MessageGears to manage and activate their customer data across diverse tech stacks. Discover how we drive ROI at
Yahoo
15-05-2025
- Business
- Yahoo
MessageGears partners with Databricks to power native data activation in enterprise marketing campaigns
Zero data movement for large consumer brands improves speed, security, and personalization of marketing messages ATLANTA, May 15, 2025--(BUSINESS WIRE)--MessageGears, the leading data activation and engagement platform for enterprise brands, today announced it has been recognized as a Validated Partner of Databricks, the data and AI company. The integration gives marketing teams direct, governed access to the Databricks Data Intelligence Platform. This ensures marketers can quickly and securely build and deliver tailored cross-channel campaigns that require no syncing of data, no data copies, and unlimited access to customer attributes. "This partnership represents a new standard for how consumer brands activate their data," said Caroline Nash, Senior Director of Partnerships at MessageGears. "With a fully native Databricks connection, teams can work with more of their data in more complex ways – without compromising speed, security, or control." Built on an open lakehouse architecture, the Databricks Data Intelligence Platform unifies data, governance, and AI models tuned to an organization's unique characteristics. Combined with MessageGears' warehouse-native engagement capabilities, enterprise brands can build and activate their customer 360 to deliver more relevant, data-driven experiences across channels. Key features of the native connection include: Direct data access: Ability to natively access and query a company's entire, live enterprise dataset from their Databricks instance – eliminating latency, duplication, and data discrepancies. Composable and modular: MessageGears' composable architecture means brands can choose just the necessary components – data activation, segmentation, real-time APIs, and native messaging channels (email, SMS, push, in-app, web) – without overhauling their tech stack. The integration allows enterprise brands to use MessageGears' platform as an audience builder, as an ESP, or as both. Real-time engagement: MessageGears enables real-time engagement and dynamic personalization across billions of events with microsecond speed – pulling directly from a company's Databricks instance and enriched customer profiles. "We've been impressed by MessageGears' innovative approach to consumer data activation and how they help enterprises gain a full view of the customer," said Ariel Amster, Director, Strategic Technology Partners at Databricks. "Our partnership will leverage the benefits of MessageGears' engagement platform and the Databricks Data Intelligence Platform to help companies securely develop cross-channel campaigns that improve the customer experience." To learn more about MessageGears' native integration with Databricks, visit the website here. About MessageGears MessageGears is a data activation and engagement platform that empowers enterprises to leverage their entire dataset for seamless communication across multiple channels, including email, SMS, mobile, and hundreds of third-party destinations. Our mission is to facilitate efficient and secure data access without the need for moving, copying, or syncing. MessageGears' composable approach eliminates latency, mitigates security risks, and reduces costs associated with traditional ESPs, CDPs, and marketing clouds. Leading enterprises like Expedia, Chewy, and Vimeo trust MessageGears to manage and activate their customer data across diverse tech stacks. Discover how we drive ROI at View source version on Contacts Media Contact: Koertni 888-352-0886
Associated Press
01-05-2025
- Business
- Associated Press
MessageGears Announces Enterprise Campaign Efficiencies for Data-Driven Brands
ATLANTA--(BUSINESS WIRE)--May 1, 2025-- MessageGears, the leading data activation and engagement platform for enterprise brands, today announced new capabilities in segmentation, campaign workflow, and data security that streamline marketing operations for enterprise teams. Updates include enhanced tools for faster audience building, a refined view of campaign elements, versioning control when coding dynamic content, and a powerful data preview access role for increased security. 'We continue to reimagine the marketing campaign experience to provide our customers with a comprehensive platform where they can build complex and engaging journeys at scale,' said Craig Pohan, Chief Technology Officer at MessageGears. 'Enterprise brands managing millions of customer data records need precise and nuanced control over who, what, when, and how they use that customer data to build successful campaigns.' New MessageGears capabilities include: 'We want brands to be able to focus on delivering targeted content and competitive campaigns to their customers – not spending unnecessary time building those campaigns,' added Pohan. 'These enhancements and refinements streamline how enterprises turn complex data into personalized, high-impact messaging — fast.' Brands like Expedia, Chewy, and Vimeo leverage MessageGears to know and understand how their customers are behaving so they can fully engage buyers at all stages of the journey. To learn more about how MessageGears can help you take advantage of your data warehouse, go to About MessageGears MessageGears is a data activation and engagement platform that empowers enterprises to leverage their entire dataset for seamless communication across multiple channels, including email, SMS, mobile, and hundreds of third-party destinations. Our mission is to facilitate efficient and secure data access without the need for moving, copying, or syncing. MessageGears' composable approach eliminates latency, mitigates security risks, and reduces costs associated with traditional ESPs, CDPs, and marketing clouds. Leading enterprises like Expedia, Chewy, and KAYAK trust MessageGears to manage and activate their customer data across diverse tech stacks. Discover how we drive ROI at View source version on CONTACT: Media Contact: Andy Prince [email protected] 512-289-4728 KEYWORD: UNITED STATES NORTH AMERICA GEORGIA INDUSTRY KEYWORD: HOME GOODS SOCIAL MEDIA RETAIL SECURITY OFFICE PRODUCTS DATA MANAGEMENT TECHNOLOGY MARKETING ADVERTISING COMMUNICATIONS ONLINE RETAIL LUXURY DEPARTMENT STORES SOFTWARE FOOD/BEVERAGE INTERNET SOURCE: MessageGears Copyright Business Wire 2025. PUB: 05/01/2025 07:13 AM/DISC: 05/01/2025 07:12 AM
