06-05-2025
Diamond Of The Season: Loli Bahia Takes Centre Stage In Chanel's Latest Fine Jewellery Campaign
Photo: Chanel
The French-Algerian model, Loli Bahia, has undoubtedly become the season's most exquisite diamond .
Since being tapped by Chanel in 2022 for its Metiers d'Art spring campaign, the 22-year-old model has quickly cemented herself as one of the iconic and most captivating Gen Z models that have taken the runway and the internet by storm.
With her powerful presence, her fervour on the runway and her string of global campaigns from world-renowned fashion houses, Loli Bahia has truly become one of Chanel's brightest muses.
This time around, marking another campaign for the model, the French Maison has chosen her as the face for its new N°5 Fine Jewellery creations. Photo: Chanel
The new collection features a range of fresh, modernised pieces with Chanel's most famous and iconic numeral motif, 5, taking centre stage.
This rendition is accompanied by a campaign film shot through the eyes of Gordon von Steiner, a New York-based filmmaker offering a dreamy, cinematic tale of the collection.
Epitomising the eternal value of the number 5 in an exquisite selection of jewellery, Bahia naturally embraces the Maison's signature allure of savoir-faire. Fittingly the perfect woman for an equally perfect brilliant cut of diamonds, the new collection is an ode to eternity, refined in a heap of curvatures, artisanal craftsmanship, and resplendent diamonds. ETERNAL N°5 necklace CHANEL ETERNAL N°5 NECKLACE IN WHITE GOLD WITH DIAMONDS DHS38,700 SHOP NOW
Crafted as an ultra-feminine dainty necklace, the Eternal N°5 necklace features a central drop paved diamond with 25 brilliant cuts latched on the signature 5 motif. Diamond line bracelet & Necklace CHANEL ETERNAL NO.5 LINE BRACELET IN WHITE GOLD AND DIAMONDS DHS117,500 SHOP NOW
Adding to Maison's expanding jewellery universe of unapologetic pieces, Chanel has introduced the Eternal N°5 Line bracelet and necklaces highlighting a slew of cloud-set round-cut diamonds in polished spheres. Whether in white gold or yellow gold, the Maison brings a new edge to its innovative design. Beige Gold CHANEL ETERNAL N°5 RING IN BEIGE GOLD WITH DIAMONDS DHS 35,700 SHOP NOW
Never a brand to settle for less, the collection also highlights the Maison's most emblematic colourway, the beige gold, adding an elevated twist to an already excellent assortment of jewellery.
