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Billboards across Canada thank fans for cheering on Oilers during Stanley Cup run
A billboard in Ottawa thanking fans for cheering for the Edmonton Oilers during the 2025 Stanley Cup playoffs.
The City of Edmonton's tourism arm has paid for billboards in Canada's six other National Hockey League cities to thank fans for supporting the Oilers during the team's run to the Stanley Cup Final this month.
Explore Edmonton is behind the campaign in Calgary, Vancouver, Winnipeg, Ottawa, Toronto and Montreal thanking those cities and cheekily adding they won't tell their own teams.
It also highlights Edmonton is in global travel guide Lonely Planet's Top 10 best-in-travel list.
'We want the rest of Canada to know we are an amazing place to travel to, this summer in particular,' Michelle Fowler, Explore Edmonton's interim director of marketing accounts, told CTV News Edmonton on Thursday.
'We know travel trends are showing more Canadians are travelling domestically so we wanted to take advantage of this and have them plan their itineraries, come to our site and get excited to travel to Edmonton.'
Each city saw between five and 10 such billboards. Explore Edmonton also placed billboards in Florida during the Oilers' Stanley Cup Final appearance.
With files from CTV News Edmonton's Nahreman Issa
