Latest news with #Midwest-born
Yahoo
6 days ago
- Business
- Yahoo
StockX Taps Frequent Nike, LeBron James Collaborator Daniel De Jesus Krueger as Head of Creative
StockX has named Daniel De Jesus Krueger as its new vice president and head of creative. In this role, the company said he will lead its global creative direction, defining the evolving StockX brand and its application through brand design, imagery, tone of voice, and overall storytelling. More from WWD EXCLUSIVE: Kizik Names Former Nike Exec Gareth Hosford as Its New CEO Dr. Martens Looks to Adidas For New Chief Brand Officer Dr. Martens Names Former Nike Exec Paul Zadoff as President of Americas Region Krueger joins StockX from entertainment group Fulwell Entertainment (formerly The Springhill Company, founded by LeBron James and Maverick Carter), where he led creative, storytelling, and branding for The Shop, the Emmy-nominated show co-created by Paul Rivera and Randy Mims. While at Fulwell, he helped it expand beyond a talk show on HBO to a global, consumer-facing brand that now includes live shows and tours, a men's grooming line, product merchandise — including a collaboration with Nike on a LeBron 21 x The Shop sneaker — and social media properties. Krueger also created and directed the first spinoff from The Shop, a pilot called House Calls. Before Fulwell Entertainment, Krueger led the Nike Brand Studio at Uninterrupted — a media company founded in 2014 by LeBron James and Maverick Carter — and oversaw work across the LeBron and Kobe brands as well as Sabrina Ionescu campaigns. Prior to that, during his time at Laundry Service (now Wasserman), he led art direction for T-Mobile's partnership with MLB and helped launch House of Hoops, a collaboration between Foot Locker and Nike. Over the course of his career, he has worked on projects with athletes including Shaquem Griffin, Mal Swanson, Andrew McCutchen, Bianca Andreescu, Diamond DeShields, Arike Ogunbowale, Darius Garland, Dina Asher-Smith, Sam Kerr, Devin Booker, Kyrie Irving, and LeBron James, among others. Nick Karrat, chief marketing officer at StockX, said in a statement that Krueger's track record 'speaks for itself.' 'He understands the power of brand storytelling and knows what it takes to get a project over the line without sacrificing creative integrity,' Karrat said. 'His passion for sneaker and streetwear communities and his deep work with influential voices in culture, sports, and music make him a perfect fit for the team. We're thrilled to have him on board for this next chapter of the StockX brand story.' Krueger added that he has been 'fortunate' to spend his career working with brands and people he genuinely believes in. 'I've followed it from the start and watched it grow into a global force,' Krueger noted. 'As a Chicago native, it's especially meaningful to help shape the next creative chapter of a Midwest-born brand. StockX sits at the intersection of sports, music, and entertainment — that kind of cultural relevance doesn't happen by accident, and being part of what's next is incredibly exciting.' Best of WWD All the Retailers That Nike Left and Then Went Back Mikey Madison's Elegant Red Carpet Shoe Style [PHOTOS] Julia Fox's Sleekest and Boldest Shoe Looks Over the Years [Photos] Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Fashion Network
6 days ago
- Business
- Fashion Network
StockX names new creative head
U.S. resale platform StockX announced on Monday the appointment of Daniel De Jesus Krueger to the role of vice president and head of creative. In his new role, Krueger will lead the Michigan-based company's global creative direction, defining its brand ethos and its application through design, imagery, tone of voice, and overall storytelling, according to a press release. An award-winning creative director with a career that spans over a decade across culture, sports, and music, Krueger joins StockX from entertainment group Fulwell Entertainment (formerly The Springhill Company, founded by LeBron James and Maverick Carter), where he led creative, storytelling, and branding for "The Shop", the Emmy-nominated show co-created by Paul Rivera and Randy Mims. Prior to that, Krueger led The Nike Brand Studio at Uninterrupted — a media company founded in 2014 by LeBron James and Maverick Carter — and oversaw work across the LeBron and Kobe brands as well as Sabrina Ionescu campaigns. Before that, he served at Laundry Service (now Wasserman), where he led art direction for T-Mobile's partnership with MLB and helped launch House of Hoops, a collaboration between Foot Locker and Nike. During his career, the creative has also worked on projects with major athletes including Shaquem Griffin, Mal Swanson, Andrew McCutchen, Bianca Andreescu, Diamond DeShields, Arike Ogunbowale, Darius Garland, Dina Asher-Smith, Sam Kerr, Devin Booker, Kyrie Irving, and LeBron James, among others. 'Daniel's track record speaks for itself — he understands the power of brand storytelling and knows what it takes to get a project over the line without sacrificing creative integrity,' said Stock CMO, Nick Karrat. 'His passion for sneaker and streetwear communities and his deep work with influential voices in culture, sports, and music make him a perfect fit for the team. We're thrilled to have him on board for this next chapter of the StockX brand story.' For the role, Krueger wil travel regularly to the resale firm's headquarters in Detroit. "I've been fortunate to spend my career working with brands and people I genuinely believe in — and StockX is no exception. I've followed it from the start and watched it grow into a global force," said Krueger. "As a Chicago native, it's especially meaningful to help shape the next creative chapter of a Midwest-born brand. StockX sits at the intersection of sports, music, and entertainment — that kind of cultural relevance doesn't happen by accident, and being part of what's next is incredibly exciting." Krueger's appointment comes just six months after StockX's top management reshuffle which saw the company's CEO Scott Cutler step down, effective December 31. The former chief was replaced by Greg Schwartz, the platform's co-founder, and president and COO, at the time.
Fashion United
6 days ago
- Business
- Fashion United
StockX names new head of creative
Marketplace platform StockX has appointed Daniel De Jesus Krueger as its new vice president and head of creative. In the position, Krueger will be responsible for StockX's global creative direction, which he will partially lead from the company's Detroit headquarters and his base in Chicago. Krueger brings over 10 years of experience with athletes and global sports brands to the table. Most recently, he led the creative, branding, storytelling and, ultimately, the expansion of HBO show The Shop, as part of entertainment group Fulwell Enterainment–formerly The Springhill Company, founded by LeBron James and Maverick Carter. Prior to this, Krueger had overseen The Nike Brand Studio at media firm Uninterrupted; carried out the art direction for T-Mobile's partnership with the Major League Basketball (MLB); and aided in the launch of Foot Locker and Nike's House of Hoops, a basketball-focused retail concept. In a statement, StockX's CMO, Nick Karrat, said: 'Daniel's track record speaks for itself — he understands the power of brand storytelling and knows what it takes to get a project over the line without sacrificing creative integrity. 'His passion for sneaker and streetwear communities and his deep work with influential voices in culture, sports, and music make him a perfect fit for the team. We're thrilled to have him on board for this next chapter of the StockX brand story.' In his own statement, Krueger said he had followed StockX 'from the start and watched it grow into a global force'. He added: 'As a Chicago native, it's especially meaningful to help shape the next creative chapter of a Midwest-born brand. StockX sits at the intersection of sports, music, and entertainment — that kind of cultural relevance doesn't happen by accident, and being part of what's next is incredibly exciting."
