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Yahoo
a day ago
- Business
- Yahoo
NEWBEAUTY LAUNCHES WHITE GLOVE PROGRAM
An Exclusive Direct-to-Patient Initiative for Aesthetic Clinics CRANBURY, N.J., June 13, 2025 /PRNewswire/ -- NewBeauty, the leading authority in beauty and aesthetics trusted by millions of readers and top-tier clinics nationwide, proudly announces the launch of its innovative White Glove Program. This exclusive initiative offers select aesthetic clinics a unique, direct-to-patient experience designed to enhance patient loyalty, attract referrals and elevate clinic prestige. Born from extensive subscriber research and successful pilot campaigns in major markets, the White Glove Program leverages NewBeauty's renowned brand equity to create personalized, premium engagements. Each carefully chosen patient receives a delivery of the iconic NewBeauty magazine, accompanied by a custom-branded letter from their local aesthetic clinic. "The White Glove Program is a natural extension of NewBeauty's commitment to elevating aesthetic experiences," said Mike Glaicar, CEO of NewBeauty. "By directly connecting our trusted brand with top-tier clinics, we're enhancing patient relationships in a uniquely personalized way." Participation in the White Glove Program is limited to a select group of premier clinics within each market, chosen based on their outstanding reputation and potential for high client engagement. "Our subscribers have always valued NewBeauty as their trusted source for aesthetic insights," added Dr. Randi Boyette, Chief Marketing Officer of NewBeauty. "Now, through the White Glove Program, we're channeling that trust directly back to clinics, creating powerful, authentic connections." How it works: NewBeauty crafts an engaging, custom letter that aligns with a practice's messaging, which is then polybagged with each magazine, delivering up to 5,000 issues directly to patients every quarter. The program allows practices to re-engage lapsed patients, express appreciation to top patients, announce new devices or treatments, and share promotions with their most valued patients. The White Glove Program officially rolls out nationwide this month, with limited partnership availability in each city. To learn more or become part of this exclusive initiative, contact digital@ ABOUT NEWBEAUTY:Founded in 2005, NewBeauty, a division of MJH Life Sciences, is the definitive authority on beauty, delivering in-depth insights on the latest products, cutting-edge innovations and breakthrough technologies. This omnichannel platform offers a comprehensive look at the beauty industry, empowering the audience with the knowledge to make informed beauty decisions. Known for its commitment to quality and innovation, NewBeauty remains at the forefront of beauty trends, setting the standard for news and information. ABOUT MJH LIFE SCIENCES:MJH Life Sciences is the largest privately held, independent, full-service medical media company in North America dedicated to delivering trusted health care news across multiple channels, providing health care professionals with the information and resources they need to optimize patient outcomes. MJH combines the reach and influence of its powerful portfolio of digital and print product lines, live events, educational programs and market research with the customization capabilities of a boutique firm. Clients include world-leading pharmaceutical, medical device, diagnostic and biotech companies. For more information, please visit Contact:Digital@ View original content to download multimedia: SOURCE NewBeauty
Yahoo
01-04-2025
- Business
- Yahoo
NEWBEAUTY REVEALS ITS 2025 BEAUTY AWARD WINNERS
The Best Beauty Products and Treatments of the Year NEW YORK, April 1, 2025 /PRNewswire/ -- Today, NewBeauty announced the winners of its 15th annual Beauty Awards, a collection of the 395 best beauty products and treatments taking the beauty industry by storm. This year marks a special milestone for NewBeauty, as the brand celebrates the 15th anniversary of its Beauty Awards and 20-year anniversary of its esteemed print magazine. In 2010, its Beauty Awards was launched with just 75 winners, and as the industry has grown and evolved, so has the number of winners. However, the criteria for earning NewBeauty's coveted Awards seal remains the same: The products must deliver on their claims, solve readers' biggest beauty problems, and make readers look and feel like the best versions of themselves. "The market is flooded with more beauty products and treatments than ever before, so our Beauty Awards cut through the clutter to bring readers the best options from the past year," says Mike Glaicar, Chief Executive Officer, NewBeauty. "Focusing on new launches while also honoring cult-classics, our editors take pride in doing the hard work necessary to highlight products that truly deliver, ensuring consumers have confidence when making purchasing decisions. We encourage all beauty consumers to look for the NewBeauty Awards Seal when choosing beauty products and treatments." To curate the winning list from thousands of submissions, NewBeauty editors carried out a rigorous testing process over the course of several months. They also surveyed 150 board-certified dermatologists and plastic surgeons for expert insight on in-office treatments, from fillers to fat reducers and everything in between. In the end, 395 beauty products and aesthetic treatments were named the best of the best across 10 categories: Skin, Makeup, Hair, Body, In-Office Treatments, Fragrance, Nails, Smile, Wellness, and Innovations. In the 61-page special section, readers will discover the "why" behind each win, as well as explore NewBeauty's largest Fragrance category ever and brand-new Nails category. NewBeauty's Beauty Awards are announced in the Spring issue of NewBeauty, which features cover star Sofía Vergara and hits newsstands nationwide today. The full list of winners can also be found on and can be shopped on NewBeauty's Amazon Storefront at ABOUT NEWBEAUTY:When it first hit stands 20 years ago, NewBeauty carved a unique niche as the only magazine 100-percent dedicated to beauty. Since its inception, no other brand has done more to educate millions of women on how to make better beauty decisions. Created to fill a void where real, in-depth and trusted beauty information was nearly impossible to find, NewBeauty has grown into a leading powerhouse luxury brand that empowers women everywhere. NewBeauty delivers cutting-edge information and solutions in a range of options from the latest beauty products, treatments and cosmetic enhancement procedures to advancements in health and wellness. NewBeauty is published by SANDOW, a leader in innovation and design that delivers powerful products and services to a highly selective audience. Contact:Britt Fallon, Director of Beautyedit@ View original content to download multimedia: SOURCE NewBeauty Sign in to access your portfolio
