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Associated Press
10 hours ago
- Business
- Associated Press
Optimal Blue Launches New Lead Generation Tool for Originators
- Capture for Originators helps lenders approach borrowers at the right time with 'makes sense' refinance scenarios - PLANO, Texas, June 9, 2025 (SEND2PRESS NEWSWIRE) — Optimal Blue today announced a new product that helps originators efficiently track and identify refinance opportunities so they can reengage borrowers with eligible refinance options at the right time. Available to Optimal Blue PPE users, Capture for Originators dramatically reduces the manual effort loan officers currently spend evaluating refinance potential by automatically analyzing entire portfolios each month and putting recapture opportunities directly into originators' hands. 'Instead of expecting originators to review all of their past clients to find refinance opportunities, we have given them a solution that automatically identifies an opportunity, provides pricing options and generates a presentation to the borrower,' said Mike Vough, head of corporate strategy at Optimal Blue. 'Capture gives originators an efficient, data-driven way to identify borrower savings and turn that opportunity into reality.' Capture for Originators goes far beyond basic rate alerts. It provides a user-friendly dashboard that surfaces closed loans with refinance potential, complete with break-even calculations for multiple scenarios, closing cost estimates and borrower savings analysis. By automatically factoring in lender fees and current pricing from the Optimal Blue PPE, Capture helps loan officers act quickly and accurately without spreadsheets or manual data pulls. Once an opportunity is identified, Capture for Originators generates pre-filled borrower outreach emails that include an easy-to-read summary of available refinance options backed by the industry-leading accuracy of the Optimal Blue PPE along with a link to the lender's point-of-sale experience or borrower intake form. The tool also streamlines an originator's ability to evaluate new refinance prospects. Loan officers can input referral details directly within the Capture for Originators interface, as well as send an intake form directly to new prospects, making it easy to start the conversation with referred borrowers and instantly analyze their existing loan. An activity log tracks all borrower outreach history. Developed in partnership with Uplist, a leading SaaS platform for the real estate industry, Capture for Originators includes all the data sources loan officers need to assess refinance potential. That includes automated valuation models (AVMs), county records and live pricing elements, including branch and originator margins and concessions – all integrated out of the box. With this data in place, lenders can deliver personalized refinance offers without the complexity and cost of managing external integrations or market-tracking tools. 'Our approach at Uplist is all about giving originators more efficiency and accuracy, and we are thrilled to partner with Optimal Blue to make these benefits accessible to more originators,' said Jeff Bell, president of Uplist. 'Rather than spending up to 30 minutes manually evaluating each loan and creating presentations, originators can now rely on Capture for Originators to identify refinance opportunities they might otherwise miss – and deliver them to clients with minimal effort.' To begin taking advantage of Capture for Originators, Optimal Blue PPE users should contact their Client Services representative or [email protected]. About Optimal Blue: Optimal Blue effectively bridges the primary and secondary mortgage markets to deliver the industry's only end-to-end capital markets platform. The company helps lenders of all sizes and scopes maximize profitability and operate efficiently so they can help American borrowers achieve the dream of homeownership. Through innovative technology, a network of interconnectivity, rich data insights, and expertise gathered over more than 20 years, Optimal Blue is an experienced partner that, in any market environment, allows lenders to optimize their advantage from pricing accuracy to margin protection, and every step in between. To learn more, visit LOGO link for media: NEWS SOURCE: Optimal Blue ### MEDIA ONLY CONTACT: (not for publication online or in print) Leslie W. Colley Depth for Optimal Blue [email protected] ### Keywords: Mortgage, Optimal Blue, Lead Generation Tool, Mortgage Loan Originators, PLANO, Texas This press release was issued on behalf of the news source (Optimal Blue) who is solely responsibile for its accuracy, by Send2Press® Newswire. Information is believed accurate but not guaranteed. Story ID: S2P126784 APNF0325A To view the original version, visit: © 2025 Send2Press® Newswire, a press release distribution service, Calif., USA. RIGHTS GRANTED FOR REPRODUCTION IN WHOLE OR IN PART BY ANY LEGITIMATE MEDIA OUTLET - SUCH AS NEWSPAPER, BROADCAST OR TRADE PERIODICAL. MAY NOT BE USED ON ANY NON-MEDIA WEBSITE PROMOTING PR OR MARKETING SERVICES OR CONTENT DEVELOPMENT. Disclaimer: This press release content was not created by nor issued by the Associated Press (AP). Content below is unrelated to this news story.
Associated Press
27-03-2025
- Business
- Associated Press
Optimal Blue Establishes Alliance with Cotality to Expand the Reach of Its Mortgage Origination and Pricing Data
- Cotality to Offer Optimal Blue's Direct-Source Origination Data to Capital Markets, Research, and Investment Firms - PLANO, Texas, March 27, 2025 (SEND2PRESS NEWSWIRE) — Optimal Blue today announced a strategic alliance with Cotality™ (formerly CoreLogic®) that expands access to its mortgage origination and pricing data. Through this collaboration, Cotality will offer Optimal Blue's data to a broader audience, including hedge funds, capital markets participants, and investment firms seeking insights into the mortgage markets. Optimal Blue sources mortgage rate lock data directly from its product, pricing, and eligibility (PPE) engine, which is used to lock more than one-third of U.S. mortgages. By offering mortgage origination and pricing data alongside its extensive suite of real estate data and analytics solutions, Cotality's clients gain access to more comprehensive housing market data that helps them improve decision-making, forecasting, and risk management strategies. 'Optimal Blue's growing relationship with Cotality represents our shared commitment to bringing meaningful data and analytics to participants across all segments of financial markets whose businesses can benefit,' said Mike Vough, head of corporate strategy at Optimal Blue. 'Optimal Blue offers the most representative, direct-source mortgage rate lock data available – a strategic complement to Cotality's extensive property insights – giving financial market participants a holistic view of housing market dynamics to enhance investment decisions.' 'Offering Cotality's comprehensive property data available with Optimal Blue's direct to source mortgage rate lock dataset gives our customers additional insights and demonstrates our commitment to innovation— making the industry smart and faster,' said Sachin Rajpal, Managing Director of Cotality Data Solutions. Optimal Blue's Market Data License enables institutions to access loan-level origination and pricing information daily via secure file transfer protocol (SFTP), search over 60 variables per loan – including product type, pricing, credit attributes, property details, and occupancy status – and track primary market production trends and shifting borrower demographics. Additional use cases include supporting advanced market share analysis and portfolio benchmarking while gaining deeper insights into housing and mortgage market movements. About Optimal Blue Optimal Blue effectively bridges the primary and secondary mortgage markets to deliver the industry's only end-to-end capital markets platform. The company helps lenders of all sizes and scopes maximize profitability and operate efficiently so they can help American borrowers achieve the dream of homeownership. Through innovative technology, a network of interconnectivity, rich data insights, and expertise gathered over more than 20 years, Optimal Blue is an experienced partner that, in any market environment, allows lenders to optimize their advantage from pricing accuracy to margin protection, and every step in between. To learn more, visit . ### MEDIA ONLY CONTACT: (not for publication online or in print) Leslie Colley Of Depth for Optimal Blue EMAIL: [email protected] PHONE: 678-622-6229 ### Keywords: Mortgage, Optimal Blue, strategic alliance, Cotality, CoreLogic, mortgage origination and pricing, fintech, PLANO, Texas This press release was issued on behalf of the news source (Optimal Blue) who is solely responsibile for its accuracy, by Send2Press® Newswire. Information is believed accurate but not guaranteed. Story ID: S2P125007 APNF0325A
