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News18
28-05-2025
- Politics
- News18
Two Engineers, Two Paths: One Received Padma Shri, The Other Became 'IIT Baba'
Last Updated: Jonas Masetti's evolution reflects a structured path rooted in rigorous study and humility while Abhay Singh's digital-first strategy seems spontaneous and unstructured. In an age where education and spirituality increasingly intertwine with digital culture, two engineers set out on spiritual paths shaped by old traditions. Yet, their journeys, while starting from similar foundations, led them to dramatically different ends. While one was awarded the prestigious Padma Shri, the other became a social media fame. Jonas Masetti from Brazil, now revered as Vedantacharya Vishwanath, was once a mechanical engineer trained at the Military Institute of Engineering in Rio de Janeiro and a former strategist in the stock market. Masetti's early life seemed to promise financial and professional success. But in 2003, drawn by a gnawing sense of spiritual emptiness, he turned toward Vedanta, an ancient philosophy rooted in introspection and inner discipline. Under the guidance of Gloria Arieira and later Swami Dayanand Saraswati, Masetti immersed himself in the guru-shishya tradition, spending four years at Arsha Vidya Gurukulam in Coimbatore. What began as personal transformation soon became a mission. In 2014, Masetti returned to Brazil and founded the Vishwa Vidya Gurukulam in Petropolis, where he began teaching the Bhagavad Gita, Vedanta, Sanskrit, and spiritual practices to an ever-growing audience. Today, more than 1,50,000 students have been part of his vision. In 2025, he was awarded with the Padma Shri for his contributions to globalising Indian knowledge systems. Prime Minister Narendra Modi, in one of his Mann Ki Baat addresses, highlighted Masetti as a living testament to the transformative power of Indian culture. Clad in cotton attire, rudraksha beads, and bare feet – and profound in thought – Masetti exudes humility and conviction when he says, 'Vedanta is not a religion; it's an art of living." Clad in saffron robes with a smartphone in hand, Singh was seen making social media reels at the Kumbh Mela, posing for selfies, and offering knowledge with flair more suited to influencers than saints. His style made him a darling of meme pages and reels, especially among the youth. But with that fame came mockery – his sincerity often dismissed, his attire and the moniker 'IIT Baba' drawing more ridicule than reverence. What separates Singh's journey from Masetti's is perception – the way society gauges depth, presentation, and commitment. This juxtaposition raises a deeper question: What defines true spiritual recognition in today's world? Is it the depth of one's practice, or the way it's presented? Jonas Masetti's evolution reflects a structured path rooted in rigorous study and humility. His approach channels the ancient Vedic traditions through modern means, resonating deeply with both Eastern and Western audiences. In contrast, Abhay Singh's digital-first strategy seems spontaneous and unstructured, often blurring the line between spirituality and performance art. In the end, both figures symbolise different facets of India's cultural outreach. Masetti, the Brazilian Vedantin, reminds the world of the timeless relevance of wisdom. Singh, the viral 'baba', reflects a generation caught between authenticity and attention.
Associated Press
21-04-2025
- Business
- Associated Press
Safeguarding the Digital Future with a Brilliant Mind and a Brazilian Heart with
04/21/2025, São Paulo,São Paulo // KISS PR Brand Story PressWire // Wilson Leite Rebouças Filho Safeguarding the Digital Future with a Brilliant Mind and a Brazilian Heart: Wilson Leite Rebouças Filho In a world increasingly interconnected—and thus more vulnerable—few individuals seamlessly blend deep technical expertise, visionary foresight, and heartfelt purpose as Wilson Leite Rebouças Filho does. Born in Brazil, Wilson has forged an impactful international career, establishing himself as a renowned authority in digital security. Yet beyond his influential research, pioneering implementations, and prestigious distinction as a Senior Member of IEEE— a recognition awarded to fewer than 10% of its global membership—Wilson remains fundamentally driven by a profound commitment to safeguarding individuals through technology. Wilson's remarkable journey began at the Military Institute of Engineering (IME), one of Latin America's premier educational institutions. As a young oƯicer in the Brazilian Army, he spearheaded initiatives that modernized entire data infrastructures, ensuring reliability and security for critical national operations. These formative experiences set the foundation for a career defined by tangible impact, spanning both governmental and private sectors. Currently serving as a Solutions Architect at the Bank of Canada, Wilson has dramatically streamlined complex processes, transforming previously time consuming tasks—such as server provisioning—from weeks to mere minutes. He has introduced advanced biometric authentication and continuous verification systems to robustly secure sensitive information. His technological innovations go beyond mere functionality; Wilson consistently emphasizes the human aspect of security, focusing on the users and communities who depend on these systems daily. Committed to fostering broader understanding and awareness, Wilson regularly publishes influential articles in respected academic journals. His ability to translate complex cybersecurity topics into clear, relatable language makes his insights truly valuable, highlighting both trust and technical excellence. One of his most recent contributions, 'The Role of AI in Enhancing Identity and Access Management', is a clear example of his innovative thinking. To learn more about his journey, ideas, and publications, be sure to visit his personal profile on LinkedIn ( One of his recent contributions, 'The Role of AI in Enhancing Identity and Access Management,' further underscores his innovative thinking and can be accessed here: The Role of AI in Enhancing Identity and Access Management. Among his most groundbreaking achievements is the co-creation of the Cyber Trust Index—an innovative model merging technical metrics and human behavior insights to comprehensively assess digital safety. For Wilson, genuine security transcends tools and technologies; it encompasses understanding human interaction with digital systems. This user-focused approach significantly benefits smaller enterprises and communities that typically lack access to sophisticated digital protection mechanisms. Throughout his distinguished 18-year career, Wilson has consistently delivered exceptional results, garnered numerous accolades, and earned international recognition. Yet, what truly distinguishes him is his approach— characterized by empathy, accountability, and a sincere dedication to making a positive impact. As a Brazilian professional, he brings innate creativity, resilience, and adaptability. As an immigrant, he embodies global collaboration, building bridges across cultures and borders. Wilson's inspiring narrative illustrates that when expertise aligns with meaningful purpose, it paves the way for innovation, security, and enhanced wellbeing for all Original Source of the original story >> Safeguarding the Digital Future with a Brilliant Mind and a Brazilian Heart with
