Latest news with #Milo3-in-1
AsiaOne
29-04-2025
- Entertainment
- AsiaOne
Crowds flock to supermarkets for Milo Singapore's limited-edition plushies; restocks for some items announced, Lifestyle News
Milo, soft toys and the blindbox experience are all things that many Singaporeans love — so when Milo Singapore released their limited-edition Milo Breakfast Party and Milo Breaktime Party plushies last Saturday (April 26), it's no surprise that it became a huge hit. The plushies are a free gift with any purchase of Milo 3-in-1 or Milo Gao Siew Dai promotional packs (Milo Breakfast Party) or five Milo UHT 4x125ml Cluster promotion packs (Milo Breaktime Party) — and are available at selected supermarkets including FairPrice, Cold Storage, Giant, Sheng Siong and Prime while stocks last. Each promotional pack comes with one randomised plushie. The Milo Breakfast Party set includes five available designs inspired by local breakfast favourites: A Milo tin, Milo peng, Milo cup, kaya toast and soft-boiled eggs, while the Milo Breaktime Party set include three designs including tea-time classics like a Milo packet, gem biscuit and bun. And they aren't just for show either — each plushie doubles up as a pouch that holds a foldable eco bag inside. Since their launch, the plushies have sparked massive interest among fans. @sjieyu channeling my inner auntie 🤡 #sg #sgtiktok #singapore #sgfyp #milo #miloplush #milojellycat ♬ original sound - SHOTTAWORLD🌍🩸 Videos of customers crowding around the Milo stands in supermarkets — and even ''shaking'' the bags to try and see what design is inside like blindboxes — have been popping up on TikTok. [embed] "Omg at first I thought there was a Milo discount but more and more people started coming to shake [the Milo packets] and hog the place," a TikTok user stated on her post of the phenomenon at a FairPrice outlet in Woodlands yesterday (April 28). Another TikTok user posted a similar video at an undisclosed FairPrice outlet on the same day. [embed] "I thought it was some crazy discount, but no leh , it seems like they are all looking for something inside the Milo pack. Look left, look right, shake here, shake there, what are they trying to find leh ?" she stated. And the frenzy isn't just happening in supermarkets. Online, the plushies have been making waves too — with many taking to Milo Singapore's social media pages to ask for restocks. "Please release more stocks [were] gone in [the] first day!" read a comment on Milo Singapore's Instagram post. "Please restock! My daughter is so sad we didn't get any!" Another said. Some even expressed that they had gone on a hunt to different supermarket outlets just to get their hands on the limited-edition plushies. "I went to 11 supermarkets but never managed to get the UHT Milo. Can [someone] please let me know anywhere in the east have?" a netizen commented. In fact, the plushies' popularity has even extended across borders, with several comments asking when it's going to be available in Malaysia. For some, it might even be worth a plane ticket. "Actively searching for flights because I want one so bad," stated a comment. And luckily for fans, Milo Singapore has just announced on their Instagram today (April 29) that they will be restocking the Milo Breakfast Party plushie set. However, they will not be restocking the Milo Breaktime Party set. The Milo plushies have also started showing up on resale platforms like Carousell — with some listings even going up to $200 for the full set. According to FairPrice's website, each packet of Milo 3-in-1 and Milo Gao Siew Dai promotional pack currently retails for $7.95 while five Milo UHT 4x125ml Cluster promotion pack costs $15.60. [[nid:713544]]
CNA
29-04-2025
- Entertainment
- CNA
Milo fans flock to supermarkets to get new, viral limited edition plushies
Now you can drink a cup of Milo and hug one to sleep. On Saturday (Apr 26), Milo Singapore released two limited edition sets of plushies inspired by local treats. The plushies, to celebrate the iconic drink's 75th anniversary in Singapore, caused excitement among Milo fans with many rushing to supermarkets on launch day to get their hands on one or more. View this post on Instagram A post shared by MILO Singapore (@milosingapore) Videos on TikTok showed crowds of people at supermarkets like Northpoint City's NTUC and Woodlands' Fairprice gathered around boxes of Milo's promotion packs, which each contain one randomised plushie from either series. You can choose from The Breakfast Set, which features kaya toast, soft-boiled eggs, and classic Milo drinks, or the Breaktime Set featuring the gem biscuit, bun and Milo packet. Or, you can try to collect them all, as some are doing. Of course, where there's a viral product, there are people trying to cash it on its popularity. Which explains why you can already see the plushies and accompanying eco-bag on second-hand marketplace Carousell listed for S$10 to S$15 each. One was even listed at S$38. The plushies are available while stocks last and CNA Lifestyle has reached out to Milo Singapore to find out if additional designs will be released. For now, you can get your hands on these soft toys by purchasing the Milo 3-in-1 (16 sachets) or Milo Gao Siew Dai (Less Sugar) (13 sachets) promotion packs to get one randomised Milo Singapore Breakfast Set plush. The packs cost S$7.95 each. Or you can purchase five Milo UHT 4x125ml Cluster promotion packs at S$2.87 per pack to receive a Milo Singapore Breaktime Set plush in each pack.
CNA
25-04-2025
- Business
- CNA
Milo launches limited edition plushies of iconic local treats, from kaya toast to gem biscuits
Milo is launching limited edition plushies inspired by local set meals on Apr 26, including a Breakfast Set and a Breaktime Set. This is in celebration of the drink brand's 75th anniversary in Singapore. The Breakfast Set plushies will feature Singaporeans' favourite kaya toast, soft-boiled eggs, and classic Milo drinks while the Breaktime Set will include popular local snacks – the gem biscuit, bun and Milo packet. View this post on Instagram A post shared by MILO Singapore (@milosingapore) View this post on Instagram A post shared by MILO Singapore (@milosingapore) To get your hands on these soft toys while stocks last, customers can purchase the Milo 3-in-1 (16 sachets) or Milo Gao Siew Dai (Less Sugar) (13 sachets) promotion packs. Each pack which will include one randomised Milo Singapore Breakfast Set plush. Customers can also purchase five Milo UHT 4x125ml Cluster Promotion Packs to receive a Milo Singapore Breaktime Set plush in each pack. 'Milo has always been an iconic part of the Singaporean life especially when it comes to breakfast and breaktime moments. These locally designed plushies reflect our special way of life here in Singapore, that we hope our shoppers will resonate with,' said Alene Ee, business manager for Milo Powder and Milo Ready-To-Drink, Nestle Singapore. Both promotion packs will be available from Apr 26 progressively in supermarkets island-wide, including FairPrice, Cold Storage, Giant, Sheng Shiong and Prime.
