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BBC News
11-04-2025
- Entertainment
- BBC News
Minecraft Movie fans' behaviour 'way too funny', director Jared Hess says
The Minecraft Movie's director says he has been "laughing my brains out" at the trend for audience members shouting out, jumping up and down, and in some cases throwing popcorn in the air during screenings."It's way too funny," Jared Hess told the New York Times about fans' exuberant reactions to the film, some of which have been widely UK Cinema Association this week noted the "exceptional" crowd response to the movie and its characters, but some cinemas have warned that "anti-social behaviour" like loud screaming, clapping and shouting "will not be tolerated"."It's been a total blast," Hess said. "I'm just laughing my brains out every time someone sends me a new video." 'Chicken jockey!' Based on one of the world's best-selling video games, the film tells the story of four misfits pulled through a mysterious portal into the Overworld - the place where all players start in underwhelming critics' reviews, the film, which boasts a star-studded cast including Jason Momoa, Jack Black and Jennifer Coolidge, exceeded expectations by making $300m (£233m) globally at the box office on its opening the film, Momoa's character Garrett Garrison has to battle a baby zombie riding a chicken on the way to finding the orb that can take him back to the real and Black thought it would be funny if Black's character Steve announced everything that happens to him intensely, hence the "Chicken jockey!" meme taking off."Jack says it with such passion," said Hess. "Everything that comes out of his mouth in the film is spoken with such authority and seriousness, like this is the most important thing anybody has ever heard in their life."I think people just love the craziness of it." With many young fans joining in, the UK Cinema Association's chief executive Phil Clapp told the BBC this week that most of the behaviour had so far been said it was "seemingly driven by the desire of young people to share their experiences on social media".But he did ask "those taking part to be mindful of the enjoyment of other cinema-goers".A cinema in Staffordshire banned under-18s from attending evening showings without an adult after rowdy behaviour at other screenings went viral on social media, while another picturehouse in Oxfordshire warned customers to behave. Hess has been buoyed by the overall reaction, however, describing it as "a true party"."Just the fact that people are making memories at the movies - that's what it's all about," he said. "That's why we do it."I never could have anticipated this level of passion and fun and craziness that's happening."Asked whether he approved of throwing popcorn, he replied: "No-one's going to get hurt from popcorn."Look, when I go to the movies with my kids, it's like a popcorn massacre that happens and they're not throwing anything, but it ends up on the ground regardless."
BBC News
08-04-2025
- Entertainment
- BBC News
A Minecraft Movie screenings spark raucous reactions among fans
There has been an "exceptional" crowd response to A Minecraft Movie, the UK Cinema Association has said, with many young fans noisily shouting out when certain characters cinema has warned that "anti-social behaviour", including "loud screaming, clapping and shouting will not be tolerated", and videos of exuberant reactions have been widely Cinema Association chief executive Phil Clapp said most of the behaviour has been good-natured, but asked "those taking part to be mindful of the enjoyment of other cinema-goers".Liverpool comedian Sam Avery told the BBC that seeing the film with his 10-year-old sons was "honestly the most joyous cinemagoing experience I've ever had". Based on one of the world's best-selling video games, the film tells the story of four misfits pulled through a mysterious portal into the Overworld – the place where all players start in underwhelming critics' reviews, the film, which boasts a star-studded cast including Jason Momoa, Jack Black and Jennifer Coolidge, made an estimated $300m (£233m) globally at the box office on its opening said he was initially concerned to discover "big gangs of lads in in the cinema all together, aged 14 or 15... and they're being really noisy and laughing and shouting stuff out" before the film began."Basically I'm thinking I'm going to have to be that dad who tells everyone to shut up," he told the he said he need not have soon as the film started, "it goes silent, like the Cannes Film Festival - this incredibly quiet cinema - until Jack Black appears on the screen and says a line from the trailer: 'As a child, I yearned for the mines'".Everyone instantly joined in while clapping and cheering, he said, comparing the response to interactive screenings of The Rocky Horror Picture Black's character reappeared about 20 minutes later with another famous line, "I am Steve", Avery said everyone, himself included, shouted it out at the same moments in the film, including the arrival of the Chicken Jockey - alongside Black's accompanying dialogue - have also caused much audience excitement. "Throughout the whole film, as new characters are introduced, there's this cheer of recognition," Avery it ended, there was a "big round of applause as the credits rolled, something I've never, ever experienced as a British cinema-goer". Rather than spoil his family's enjoyment of the film, he said they loved the audience the film progressed, "more people were getting on board with the atmosphere", he said."You know, we're not watching [Oscar-winning 1996 film] The English Patient here, with nuance and character moments... It's a very loud film, and it's a very visual film."He said there were "bound to be people" annoyed by the noise, but that he and his family were going to go and see it again. "I will be disappointed if it's not the same atmosphere again," he added. Similar reactions have been happening in many cinemas, judging by videos and comments on social person who went to see it in the US wrote that "the theater was insane - teens in suits, shouting lines, cheering like it was a concert".Another said: "That was the wildest theater experience of my life. Most of the audience were middle schoolers and they would clap and hoot and holler whenever one of the meme lines was said or when they recognized something from the game." Clapp said the movie had prompted audience particpation "not seen since the Gentleminions phenomenon of 2022", when some cinemas banned young people wearing suits, making noise and throwing things during Minions: The Rise of Gru, fuelled by a TikTok he echoed that crowd participation could be a positive thing. "At a time when some claim that young people are now foregoing the cinema experience, it's clearly great to see such a high level of engagement," Clapp told the BBC."Our message to those coming along to these screenings would be one of welcome and to please enjoy themselves."That said, and while most of the behaviour is good-natured, we would ask those taking part to be mindful of the enjoyment of other cinema-goers and not to create extra work for cinema staff by throwing popcorn around, and of course not to use their phones to record any part of the film."A Cineworld cinema in Witney, Oxfordshire, has displayed a sign warning people that any form of anti-social behaviour would see them removed without a the chain has now set aside a day for "fans demanding a more interactive experience" by launching "Chicken Jockey Screenings" of the film in 13 April, fans are being encouraged to "dress up, whoop, yelp and clap their way through this block-busting adventure".
