18-04-2025
What's trending on TikTok this week? A $15 Uniqlo mini bag, an iPhone toaster and a finger pointer
What's trending on TikTok this week? A $15 Uniqlo mini bag, an iPhone toaster and a finger pointer Consider this your weekly guide to the internet's most viral products across beauty, wellness, travel and beyond.
Looking for a bite-sized taste of TikTok's biggest shopping trends? Rest assured, you've come to the right place.
I spend an unseemly amount of time on TikTok—scrolling through product recommendations and sourcing the internet's best shopping deals. In an effort to put my clip-cruising habits to good use, I'll be coming to you every Friday with an overview of the week's most viral TikTok products, including reasoning behind why certain items are trending, what professional shoppers (like myself) really think about them and why they deserve a spot in your online shopping cart (and a double-tap).
In this week's installment, I break down some of TikTok's most popular products right now, including the just-restocked Uniqlo mini bag, a great deal on Amazon's best-selling smart outdoor projector, the iPhone toaster taking the internet by storm and the K-Beauty skincare staple that keeps selling out—especially amid changing tariff policy. Keep reading to shop this week's most viral TikTok products, starting at $12.
📲 More: TikTok's current obsessions? Trader Joe's mini totes, beef tallow skincare and more
Shop this week's most viral TikTok products
1. Uniqlo just restocked its famous Mini Shoulder Bag
One thing about Uniqlo's Round Mini Shoulder Bag: It's going to sell out in every color imaginable. The TikTok-viral accessory has ascended to cult-favorite status on the app, with shoppers calling it the "It" bag for summer 2025 and beyond. While the shoulder bag is currently sold out in most of its offered colorways on Uniqlo's site, the brand just restocked it in natural and off-white shades.
My verdict? Cute, compact and easy to clean—this bag is so versatile and convenient, I'm honestly surprised there are any colors left to even shop (though not for much longer, if I have anything to do with it). While the Uniqlo bag is a little too casual for me to wear on a date night, I do love the accessory for travel and daytime activities. Plus, you can't beat that under $15 price tag—especially ahead of frugal girl summer (yes, there's a TikTok trend for everything).
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2. This K-beauty skincare staple keeps selling out
With all the uncertainty surrounding President Donald Trump's global tariff policy, many TikTok users are stocking up on their most essential K-Beauty skincare products now, before prices inevitably go up—or their favorite formulas can no longer be shipped to the United States. This Beauty of Joseon Revive Eye Serum is one of many such items that TikTok shoppers are buying in bulk, as it's currently a best-seller on Amazon—with a 4.3 rating and over 6,000 five-star reviews that speak to its effectiveness.
My verdict? As a huge K-Beauty stan and frequent user of other K-Beauty favorites like the Cosrx Snail Mucin Essence and Illiyoon Ceramide Ato Lotion, I too have been panic-stocking up on my most trusted skincare staples. With this eye cream in particular, Amazon shoppers claim that the solution is so effective, it can remedy dark circles and revive tired-looking eyes after only a few uses.
The real test: Can it conceal my visible exhaustion in keeping up with these ever-changing tariff policies? I'll have to report back.
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3. TikTok shoppers love this smart projector for outdoor entertaining
With this Magcubic Mini Projector, you can watch your favorite movies and TV shows with ease—whether you're cuddled up indoors or having a backyard hang outside. The smart projector is equipped with multiple apps, eliminating the need for a separate TV stick in order to stream videos or access your favorite programs. Amazon shoppers love its portable design that's made to go anywhere and the fact that it projects a remarkably clear picture.
My verdict? Outdoor hosting season is just around the corner, and this Amazon projector will provide an easy way to keep your guests (and kiddos) occupied with their favorite programs, while also incentivizing them to spend more time outdoors.
More: 13 grills on sale to help you conquer backyard barbecues on a budget
When I first saw the words "iPhone toaster" pop up on my TikTok feed, my initial reaction was genuine distress. I wondered: "Who could possibly be the target market for this?" and "Is this the pinnacle of American consumerism?" and finally, "How long until iPhone coolers become a mainstream product, too?" Upon further research, I realized the "iPhone toaster" in question was thankfully just a charging system with a cheeky name that allows you to charge your iPhone within a matter of seconds—and contrary to my knee-jerk analysis, the product is actually quite cool.
My verdict? Do I need another charging system in my life? No. Do I have the countertop space necessary for a charging system the size of a toaster oven? Also no. Will I inevitably be buying this genius Swippitt Instant Power System just for the sake of treating my iPhone with the same care as my morning bagel? Yes, probably.
Go solar: This portable solar phone charger has been a reader-favorite this spring
5. TikTok's finger pointing trend is all about adding more whimsy to your life (and videos)
This week in "Impossible to Explain TikTok Trends," we have the finger pointing trend—which, contrary to its name, is not simply about passing blame onto others (if it was, I've been unintentionally participating for years). Instead, the trend is all about using a Fingers Telescopic Pointer to playfully point at things in videos, similar to that of a teacher—but with much less informational topics as the focus (see: using coasters to avoid liquid rings on countertops).
My verdict? I love incorporating quirky accents into my life that help to make it feel more whimsical and ridiculous—like adding googly eyes to my Roomba vacuum or sipping my nightly wine out of a chalice so that I can cosplay as a "Game of Thrones" character. This unique pointer feels like a fun extension of that—albeit a somewhat condescending one. But hey, if you're looking for a fun way to revamp your social videos—or get your point across without having to actually speak—you definitely need this in your life.
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How do I determine TikTok's most viral products?
There are a couple factors I take into consideration when narrowing down the best TikTok products on any given week, including: Which product categories are trending on TikTok? Is there an organic discourse surrounding individual items? Are there product reviews from shoppers that can support the hype surrounding a popular TikTok product? Understanding the functionality of an item—beyond just its virality—is critical in assessing its value, and I ensure that any products recommended here are also backed by USA Today Shopping editors and readers, and boast no lower than a 4.0 average rating.
