Latest news with #MiteshAgarwal
Time of India
3 days ago
- Business
- Time of India
Myntra unveils ‘Dream Room Inspirations' feature with Google Cloud AI
Myntra has collaborated with Google Cloud to introduce ' Dream Room Inspirations ,' a generative AI-powered feature that aims to redefine home decor shopping for users across the country. By leveraging Google's Imagen 3 AI model on Vertex AI, the feature generates text to high-quality images with precision detailing enabling shoppers to create their dream homes based on different home interior design styles. According to a report by The Ken Research, in 2024, over 20 million users in India purchased home decor products online. Taking the next step towards solving customers' needs and catering to the growing demand, Dream Home Inspiration blends inspiration with shopping within the app. This tech feature, currently live with themes like Bohemian Chic, Eclectic Flair, Chic Coastal, Modern Minimalist, Indie Corner, simplifies the inspiration-discovery-purchase journey for the customers, helping them visualise the aesthetics and make the right choice for their home furnishing needs. Speaking on the innovation, Lakshminarayan Swaminathan, Vice President, Product Management and Design, Myntra said, 'Since the introduction of this category, we realised curation and inspiration-based shopping is core to the customer journey. Customers search for decor inspirations on the web before they decide on what to purchase. Everything we've done for the category complements this aim of simplifying the user journey by serving inspiration to customers to discover products that match their aesthetic sensibilities while also enabling them access to these offerings under one roof. With Imagen, we are offering an experience that is both intuitive and immersive, ensuring that every home reflects the unique style of individuals. As home décor gains momentum as a lifestyle priority, we are excited to empower our customers with smarter, more engaging ways to shop for their dream spaces.' "Myntra's innovative 'Dream Room Inspirations' feature exemplifies how generative AI can bridge the gap between inspiration and purchase, providing users with high-quality, visually stunning room images generated from text with remarkable precision. This collaboration highlights the potential of our technology to empower leading platforms like Myntra to redefine customer journeys and capitalize on the significant online demand in the home and furniture category,' said Mitesh Agarwal, Managing Director, Customer Growth Engine, Architecture, Solutions & Technology, Google Cloud APAC. How the 'Dream Room Inspirations' feature works: Customers can choose their preferred room type (Bedroom, Living Room, etc.) or design theme (Bohemian, Minimalist, Victorian Vibe, etc.) from the Myntra Home category page. The widget then generates room inspirations and customers will be able to view this based on the selected style and space. AI Masterclass for Students. Upskill Young Ones Today!– Join Now
The Hindu
4 days ago
- Business
- The Hindu
Google Cloud and Myntra create AI-powered ‘Dream Room Inspirations' experience for home decor shopping
Google Cloud and Myntra announced a collaboration to launch the AI-powered 'Dream Room Inspirations' tech feature that will let home furniture shoppers generate visuals of rooms and different decor styles just with text prompts. The new 'Dream Room Inspirations' feature is powered by Google's Imagen 3 AI model on Vertex AI. The widget allows customers to use text prompts to visualise a room and make it fit their desired style and generate inspiration pictures for their shopping experience. 'Myntra's Home category has emerged as one of its fastest-growing segments, recording an impressive 60% year-on-year growth in demand. Categories like Living & Decor and Kitchen & Appliances witnessed over 100% growth YoY. Over the last year, Myntra scaled up its offerings by 70% YoY, now featuring over 500,000 styles from 1700+ brands,' said the company in a press release. Some available aesthetics or home styles that shoppers can visualise with AI at present include Bohemian Chic, Eclectic Flair, Chic Coastal, Modern Minimalist, and Indie Corner, per the company. 'Myntra's innovative 'Dream Room Inspirations' feature exemplifies how generative AI can bridge the gap between inspiration and purchase, providing users with high-quality, visually stunning room images generated from text with remarkable precision. This collaboration highlights the potential of our technology to empower leading platforms like Myntra to redefine customer journeys and capitalize on the significant online demand in the home and furniture category,' said Mitesh Agarwal, Managing Director, Customer Growth Engine, Architecture, Solutions & Technology, Google Cloud APAC.
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Business Standard
5 days ago
- Business
- Business Standard
Myntra taps Google Cloud's AI to elevate home decor shopping journey
Myntra has joined forces with Google Cloud to launch Dream Room Inspirations, an artificial intelligence-driven feature designed to reshape the home décor shopping experience for users across India. The feature integrates generative AI capabilities to allow customers to visualise personalised room aesthetics through high-quality, style-specific images. Built on Google Cloud's Vertex AI and powered by its Imagen 3 model, the tool converts text prompts into richly detailed visuals, enabling shoppers to explore a wide array of interior design styles before making purchasing decisions. The e-commerce platform aims to transform how users engage with home décor, offering a more immersive and customised shopping journey within the Myntra app. With the adoption of generative AI, Myntra seeks to strengthen its presence in India's growing home and lifestyle category. 'Since the introduction of this category, we realised curation and inspiration-based shopping is core to the customer journey. Customers search for décor inspirations on the web before they decide on what to purchase,' said Lakshminarayan Swaminathan, Vice President, Product Management and Design, Myntra. 'We are offering an experience that is both intuitive and immersive, ensuring that every home reflects the unique style of individuals.' Taking the next step towards solving customer needs and catering to this growing demand, Dream Room Inspirations blends inspiration with shopping directly within the app. The feature, currently live with themes such as Bohemian Chic, Eclectic Flair, Chic Coastal, Modern Minimalist, and Indie Corner, simplifies the inspiration–discovery–purchase journey, helping users visualise aesthetics and make more informed decisions for their home furnishing needs. "The feature exemplifies how generative AI can bridge the gap between inspiration and purchase, providing users with high-quality, visually stunning room images generated from text with remarkable precision,' said Mitesh Agarwal, Managing Director, Customer Growth Engine, Architecture, Solutions and Technology, Google Cloud APAC. 'This collaboration highlights the potential of our technology to empower leading platforms like Myntra to redefine customer journeys and capitalise on the significant online demand in the home and furniture category.' Myntra's Home category has emerged as one of its fastest-growing segments, recording 60 per cent year-on-year growth in demand. Categories such as living and décor, and kitchen and appliances, witnessed over 100 per cent year-on-year growth. Over the past year, Myntra scaled up its offerings by 70 per cent, now featuring over 500,000 styles from more than 1,700 brands. To meet rising demand, the platform adds about 40,000 new selections every month.
The Hindu
5 days ago
- Business
- The Hindu
Google Cloud and Myntra create AI-powered ‘Dream Room Inspirations' experience for home furniture shopping
Google Cloud and Myntra announced a collaboration to launch the AI-powered 'Dream Room Inspirations' tech feature that will let home furniture shoppers generate visuals of rooms and different decor styles just with text prompts. The new 'Dream Room Inspirations' feature is powered by Google's Imagen 3 AI model on Vertex AI. The widget allows customers to use text prompts to visualise a room and make it fit their desired style and generate inspiration pictures for their shopping experience. 'Myntra's Home category has emerged as one of its fastest-growing segments, recording an impressive 60% year-on-year growth in demand. Categories like Living & Decor and Kitchen & Appliances witnessed over 100% growth YoY. Over the last year, Myntra scaled up its offerings by 70% YoY, now featuring over 500,000 styles from 1700+ brands,' said the company in a press release. Some available aesthetics or home styles that shoppers can visualise with AI at present include Bohemian Chic, Eclectic Flair, Chic Coastal, Modern Minimalist, and Indie Corner, per the company. 'Myntra's innovative 'Dream Room Inspirations' feature exemplifies how generative AI can bridge the gap between inspiration and purchase, providing users with high-quality, visually stunning room images generated from text with remarkable precision. This collaboration highlights the potential of our technology to empower leading platforms like Myntra to redefine customer journeys and capitalize on the significant online demand in the home and furniture category,' said Mitesh Agarwal, Managing Director, Customer Growth Engine, Architecture, Solutions & Technology, Google Cloud APAC.
Time of India
22-04-2025
- Business
- Time of India
Conversational AI startups hear sound of money as demand rises
Indian voice artificial intelligence startups are seeing rising business interest as the demand for conversational AI services go up across customer service and call centres. This comes on the back of experimental pilots translating into full time projects, as models become more reliable with improving accuracy, say experts. This is also resulting in increasing investor interest. According to data from Venture Intelligence, venture capital investment in voice technology startups shot up to $202 million in 2024 across 12 deals, from $7 million in 2023. This year, $19 million has gone into voice AI startups as of April 16. The startups that garnered large funding include Myelin Foundry and Nurix AI. According to market research firm IMARC Group, the Indian conversational AI market was worth $516.8 million in 2024 and is expected to reach more than $4.9 billion by 2033. Where are they being used The areas where some of the use cases are taking off include ecommerce, contact centres, and banking and financial services. Multiple experts ET spoke with said unlike other countries, India is a voice first market. Discover the stories of your interest Blockchain 5 Stories Cyber-safety 7 Stories Fintech 9 Stories E-comm 9 Stories ML 8 Stories Edtech 6 Stories Indians are able to express things better in audio and video, said Mitesh Agarwal, director, customer engineering at Google Cloud. 'You are calling a call centre and like to engage in a natural voice,' he pointed out. The past year has seen significant development in this aspect. 'The biggest thing has been in the text-to-speech (space where) good models are coming out, which are very natural to hear. I think that has improved the acceptance of customers,' said Chaitanya Chokkareddy, co-founder and chief technology of Ozonetel Communications, a cloud-based call centre solutions platform. ETtech This is because the AI models have become more reliable, and the hallucination (responses that are false, incorrect or misleading) is in the range where it's acceptable now, whether it is large language models or the speech recognition models, he said. Beyond customer support, Ozonetel is working on conversational analytics, which helps get insights from calls. Chokkareddy explained that it is impossible for humans to listen to thousands of calls, but AI can. Sanjay Varnwal, cofounder and CEO of Spyne, said the company is using voice models to clone the voice of agents and to reach out to customers, for instance, to schedule test drives of vehicles. has developed AI agents to recover loan defaults, where it converses with customers in their own languages about payments dues. cofounder Ganesh Gopalan said the company first launched this with TVS Credit in 2019, and now has more than 100 customers, including gold loan companies, banks and NBFCs. The other use cases the company works with include marketing, particularly in the lead generation, and contact centre handling routine queries. Currently 95% of the company's business comes from voice. supports 12 Indian languages. Google's Agarwal said the number of use cases for voice AI include ecommerce, customer support, internal employee, finance and legal. Google has worked with ICICI Bank , which uses Vertex AI for its call centres, Flipkart, Myntra and MakeMyTrip. While adoption of the technology has been rising, challenges remain. Not perfect yet One of the biggest challenges with the adoption of conversational AI was the nature of voice. According to founders in the space, the voice needs to sound natural as if people are talking to a person. 'If they are able to identify the voice as bot, they will drop out,' said Abhishek Upperwal, founder, Soket AI Labs, a startup that is focused on conversational AI. The voice AI space in India is crowded, with most startups looking at working or doing something in the voice AI space, he said. Despite that, the technology, while continuing to get more traction, is not perfect yet for the Indic languages. For one, AI is yet to master empathy or prosodic features in audio, where research is still ongoing. There are also concerns around call centre jobs being displaced by AI. Agarwal said the idea is to deflect the calls and not get rid of call centre employees. He said when an event like a Big Billion Day sale happens, the volume of calls shoots up and companies are not going to add 100,000 call centre users to handle that. 'That is a great use case for AI,' he said.
