06-05-2025
Frozen Food maker HyFun Foods eyes Rs 100 crore revenue from domestic retail in 2025, bets big on quick commerce
New Delhi:
Frozen food manufacturer
HyFun Foods
is scaling up its retail play in India through a sharp focus on modern trade, general trade, and
quick commerce
channels, a company's top official said.
The company expects to generate over Rs 100 crore in retail revenue from the domestic market in calendar year 2025, with quick commerce projected to contribute nearly 33 per cent of its B2C revenue, a fivefold jump from last year.
'By 2028, we expect 50 per cent of our total consumption to come from the Indian market,' said
Haresh Karamchandani
, managing director and Group CEO, HyFun Foods, in an interaction with ETRetail.
The Gujarat-based company, which clocked over Rs 1,450 crore in revenue in FY25, is targeting Rs 5,000 crore in the next five years as it scales both domestic and international operations.
Expansion and omnichannel push
HyFun has expanded its retail footprint from 6 to 37 cities over the past three years, driven by improvements in
cold chain infrastructure
and rising consumer acceptance of frozen food formats. The company has partnered with key quick commerce players including
Zepto
, Swiggy, and Blinkit.
In particular, the company has tied up with Zepto Café, which allows it to deliver frozen food products in minutes using Zepto's dedicated cold supply chain infrastructure. 'Zepto Cafe is solving cold chain challenges for frozen food and helping us reach consumers faster,' Karamchandani shared.
HyFun is also leveraging an omnichannel strategy, allowing consumers to experience its products across offline retail while enabling instant online ordering. 'We want to make frozen food mainstream, not just for convenience, but for consistent quality and taste,' he added.
Product innovation and farmer integration
Looking forward, HyFun Foods shared that it is expanding its ready-to-cook frozen snack portfolio, which may include Mumbai Aloo Vada, Mixed Veg Momos, Mozzarella Stix, Hara Bhara Kebab, and Spicy Paneer Patty.
Currently, 70 per cent of HyFun's revenue comes from exports to markets including Southeast Asia and the Gulf region. It has also begun supplying to Walmart in the US. However, the company is aiming for a 50:50 revenue split between domestic and international markets within five years.
To support this growth, HyFun works with over 7,500 farmers and has expanded potato procurement beyond Gujarat to Madhya Pradesh and Uttar Pradesh. The company is also exploring contract farming of onions to diversify its input base and product range.
