Latest news with #MobileAudienceMeasurement
Indian Express
7 days ago
- Entertainment
- Indian Express
Top 10 Most Watched Indian OTT Shows: Salaar, Dragon and Aashram
Nielsen's latest Mobile Audience Measurement report shared that Prabhas' pan-India action film Salaar: Part 1 – Ceasefire has emerged as the most-watched movie on streaming platforms in India for March 2025.
Economic Times
28-05-2025
- Entertainment
- Economic Times
JioHotstar claims majority of India's top OTT titles in March: Nielsen
JioHotstar led India's OTT race in March 2025, capturing two-thirds of the top 30 most-watched titles across films, original series, and non-original programming, according to Nielsen's Mobile Audience Measurement report. ADVERTISEMENT Netflix followed with six titles in the top ranks, while platforms like MX Player, ZEE5, and SonyLIV made smaller inroads. Amazon Prime Video didn't make it to the leaderboard. Together, JioHotstar and Netflix dominated mobile OTT viewership among Android users aged 18 to 45 in urban India, showcasing strong engagement across diverse content categories. The report highlights viewer preferences across six major OTT platforms: Amazon Prime Video, JioHotstar, MX Player, Netflix, SonyLIV, and ZEE5 spanning films, original series, and non-original the film category was Salaar: Part 1 – Ceasefire on JioHotstar, followed by Dragon, a Tamil-language comedy-drama on Netflix. JioHotstar secured six out of the top ten movie spots followed by Netflix with three the original series category, MX Player's Aashram topped the list, while JioHotstar's Thukra Ke Mera Pyaar and Power of Paanch also featured prominently. Netflix titles such as Stranger Things and the Korean drama When Life Gives You Tangerines drew notable attention, reflecting India's expanding interest in international content, particularly K-dramas. ADVERTISEMENT Among non-original series, television-originated shows continued to attract strong viewership. MTV Roadies, Anupama, and Yeh Rishta Kya Kehlata Hai — all available on JioHotstar — ranked among the most-watched. International hits like Game of Thrones also remained popular on mobile said the data is based on passive measurement from a panel of Android users in the 18–45 age group, belonging to NCCS A, B, and C segments, and residing in urban areas with populations above one lakh. Nielsen's composite metric combines both reach and time spent to rank content. ADVERTISEMENT According to Media Partners Asia, the total SVOD subscriptions in the country dropped to 110 million in 2023 from 112 million in 2022, before sprinting to 125 million in had also stated that video content investments are expected to grow from $6.7 billion in 2024 to $8.8 billion by 2028, with online video (excluding sports) accounting for a quarter of that spends. ADVERTISEMENT (You can now subscribe to our Economic Times WhatsApp channel)
Time of India
28-05-2025
- Entertainment
- Time of India
JioHotstar claims majority of India's top OTT titles in March: Nielsen
JioHotstar led India's OTT race in March 2025, capturing two-thirds of the top 30 most-watched titles across films, original series , and non-original programming, according to Nielsen's Mobile Audience Measurement report. Netflix followed with six titles in the top ranks, while platforms like MX Player, ZEE5, and SonyLIV made smaller inroads. Amazon Prime Video didn't make it to the leaderboard. Together, JioHotstar and Netflix dominated mobile OTT viewership among Android users aged 18 to 45 in urban India, showcasing strong engagement across diverse content categories. Play Video Pause Skip Backward Skip Forward Unmute Current Time 0:00 / Duration 0:00 Loaded : 0% 0:00 Stream Type LIVE Seek to live, currently behind live LIVE Remaining Time - 0:00 1x Playback Rate Chapters Chapters Descriptions descriptions off , selected Captions captions settings , opens captions settings dialog captions off , selected Audio Track default , selected Picture-in-Picture Fullscreen This is a modal window. Beginning of dialog window. Escape will cancel and close the window. Text Color White Black Red Green Blue Yellow Magenta Cyan Opacity Opaque Semi-Transparent Text Background Color Black White Red Green Blue Yellow Magenta Cyan Opacity Opaque Semi-Transparent Transparent Caption Area Background Color Black White Red Green Blue Yellow Magenta Cyan Opacity Transparent Semi-Transparent Opaque Font Size 50% 75% 100% 125% 150% 175% 200% 300% 400% Text Edge Style None Raised Depressed Uniform Drop shadow Font Family Proportional Sans-Serif Monospace Sans-Serif Proportional Serif Monospace Serif Casual Script Small Caps Reset restore all settings to the default values Done Close Modal Dialog End of dialog window. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like บ้านขนาดเล็กพร้อมห้องน้ำ ที่น่าสนใจในปี 2025 Visionary Echo อ่านเพิ่มเติม Undo The report highlights viewer preferences across six major OTT platforms: Amazon Prime Video, JioHotstar, MX Player, Netflix, SonyLIV, and ZEE5 spanning films, original series, and non-original shows. Leading the film category was Salaar: Part 1 – Ceasefire on JioHotstar, followed by Dragon, a Tamil-language comedy-drama on Netflix. JioHotstar secured six out of the top ten movie spots followed by Netflix with three spots. Live Events In the original series category, MX Player's Aashram topped the list, while JioHotstar's Thukra Ke Mera Pyaar and Power of Paanch also featured prominently. Netflix titles such as Stranger Things and the Korean drama When Life Gives You Tangerines drew notable attention, reflecting India's expanding interest in international content, particularly K-dramas. Among non-original series, television-originated shows continued to attract strong viewership. MTV Roadies, Anupama, and Yeh Rishta Kya Kehlata Hai — all available on JioHotstar — ranked among the most-watched. International hits like Game of Thrones also remained popular on mobile screens. Nielsen said the data is based on passive measurement from a panel of Android users in the 18–45 age group, belonging to NCCS A, B, and C segments, and residing in urban areas with populations above one lakh. Nielsen's composite metric combines both reach and time spent to rank content. According to Media Partners Asia, the total SVOD subscriptions in the country dropped to 110 million in 2023 from 112 million in 2022, before sprinting to 125 million in 2024. It had also stated that video content investments are expected to grow from $6.7 billion in 2024 to $8.8 billion by 2028, with online video (excluding sports) accounting for a quarter of that spends.
