Latest news with #Mobilet
The Guardian
01-04-2025
- Entertainment
- The Guardian
From singing nappies to taxi-style toilets: would you have fallen for these April fools?
In an era when legitimate news stories range from US officials adding a journalist to a group chat planning a war to a miniature dachshund going feral on an Australian island for 16 months, it is increasingly hard for media outlets to invent ridiculous but plausible hoax stories for April Fools' Day. Nevertheless, the tradition persists, and brands have been more active than ever in leveraging the one day of the year when outlandish boasts about their products might raise a smile rather than ire. The nappy brand Rascals claimed to be launching a new range that would play a jingle every time it sensed a tinkle of a different kind. Experienced parents will be well aware that most humans already come equipped with a highly attuned detection system, in the shape of olfactory organs. Birds Eye, meanwhile, were offering to solve one of life's great mysteries – namely, what happens to the bits of potato dispensed with when making the holes in their potato waffles? The answer: from 1 April, they became their own spin-off product, Potato Waffholes. Hyundai announced the launch of the Mobilet, a sort of Uber for toilets – a self-driving cubicle that is summoned by app to come and meet you in your moment of need. The futuristic-looking vehicle uses face recognition to grant access, and boasts ambient lighting and noise-cancelling technology to make for a relaxing bathroom experience for all. The digital world has, of course, opened up a whole new dimension for pranking, and on Tuesday morning, aircraft aficionados were surprised to see something unusual taking flight, according to Flightradar24, at least. It claimed its most tracked flight was #AF9999, a resurrected Air France Concorde flying from Paris to New York. The supersonic craft was retired in 2003. If you are in the market for nostalgia, then the Royal Albert Hall might be a better destination than New York. The venerable institution announced plans for an Immersive Nokia 3310 Experience, paying respects to the famously reliable mobile phone with performances of classic ringtones and alarms by the Royal Philharmonic Orchestra, and the chance to watch expert YouTube gamers face off playing Snake II on a giant HD screen at the iconic venue. Pets are a reliable source for prank announcements. In London, Santander announced some of its rental bikes would come with a sidecar, so you could bring your pooch along for the ride, while John Lewis said it was introducing a pun-laden 'pawsonal shopping' service for dogs, who would be treated to a makeover and 'pawdicure' by assistants trained at the London Canine College of Fashion. It wasn't just brands that joined in. The social media age means anybody with a high profile can launch their own prank. Dick and Dom of 'da Bungalow' fame – remember them? – announced on Tuesday they were parting ways after almost three decades together, due to Dom's desire to study further maths and Dick's need to look after a gift shop in Shrewsbury. Meanwhile, Labour's Dawn Butler took the opportunity to announce she had joined the government as the new minister for 'hope, good vibes and positivity'. The MP for Brent East sneaked a serious message into her tongue-in-cheek announcement, though, suggesting she would introduce legislation that required people to say something nice before complaining on social media. Butler, who has been an MP since 2005, regularly uses her platform to highlight the racist abuse directed at her. If all this pranking is making too much of a stink for you, why not calm your spirits with two new fragrances launched today by City Cruises UK? Reflecting London and York, where their boats operate, the perfumes distill the odour of the cities' respective rivers. The Ouse-inspired scent is described as having 'woody notes', while the Thames version, perhaps appropriately given the state of Thames Water's pollution management, is said to have a more 'earthy' tone.
Yahoo
01-04-2025
- Automotive
- Yahoo
Hyundai Motor Introduces Mobilet, the Ultimate Mobility Solution for On-the-Go Needs, in April Fool's Day Campaign
Hyundai Motor unveiled Mobilet, a fictional mobility solution addressing urgent restroom needs, as part of their April Fool's Day campaign The company produced humorous content for Mobilet, sharing it across platforms like Instagram, X, and Facebook The campaign not only entertained but also highlighted how innovative, human-centric mobility solutions are needed in daily life SEOUL, South Korea, April 1, 2025 /PRNewswire/ -- In celebration of April Fool's Day, Hyundai Motor Company engaged consumers in an entertaining campaign centered around Mobilet, a new, fictional mobility solution designed to satisfy urgent restroom needs. This imaginative initiative aligns with Hyundai Motor's brand vision of 'Progress for Humanity' by playfully addressing one of humanity's most basic needs while maintaining a focus on innovation and empathy. For this campaign, Hyundai Motor introduced a variety of custom technologies for Mobilet, including dynamic facial recognition for instant access, an aroma air diffuser to eliminate unwanted odors, and a stealth mode to disguise the exterior, ensuring users' public reputations remain intact. Rather than simply ending the campaign as a prank, the company emphasized how this aligns with its vision by highlighting the importance of addressing basic human needs. Hyundai Motor used generative AI to produce humorous images and moving assets and share entertaining, on-trend content. The campaign was shared across various social channels, including Instagram, X, and Facebook, engaging audiences with its innovative and humorous approach. "We wanted to create a campaign that not only entertains but also resonates with our audience," said Sungwon Jee, Global Chief Marketing Officer of Hyundai Motor Company. "With Mobilet, we combined humor with innovation to highlight our commitment to creating mobility solutions for every need." Through this campaign, Hyundai Motor not only garnered laughs but also emphasized the importance of innovative mobility solutions in daily life. By blending humor with a meaningful message, the brand's April Fool's Day campaign successfully captured the attention and imagination of audiences worldwide, reinforcing the company's dedication to addressing human needs with creativity and care. More information about Hyundai Motor and its products can be found at: or Newsroom: Media Hub by Hyundai Hyundai Worldwide Instagram Worldwide X Worldwide Facebook SOURCE Hyundai Motor Company Sign in to access your portfolio
