Latest news with #MohammadAl-Khereiji
Campaign ME
10-04-2025
- Business
- Campaign ME
SMC and Multiply Group sign MOU to explore adtech collaboration
Saudi Media Company (SMC) and Abu Dhabi-based investment holding company Multiply Group PJSC have signed a Memorandum of Understanding (MoU) to explore collaboration opportunities in the adtech space. The agreement outlines a framework to assess mutual investment in developing advanced adtech platforms, with a focus on AI-powered solutions, programmatic capabilities and data-driven advertising strategies. The SMC and Multiply Group agreement marks a potential step toward closer alignment between the two regional players with growing interests in media and digital transformation. The partnership also reflects wider trends in the MENA advertising industry, where technological innovation and audience segmentation are becoming core to campaign delivery and measurement. 'This partnership marks a strategic and transformative step in strengthening SMC's position as a global leader in media, advertising, and technology,' said Mohammad Al-Khereiji, Chairman of SMC. 'The region is witnessing unprecedented investment and innovation, and through this collaboration with Multiply Group, we are committed to delivering pioneering AI-driven advertising solutions powered by the latest technologies. By investing in cutting-edge technology, we seek to enhance efficiency, create substantial value for our clients and partners, and drive economic growth across the region benefiting all stakeholders in the industry.' For Multiply Group, the MoU supports its ongoing strategy to scale its media presence through technology-led innovation. 'Multiply Group's partnership with Saudi Media Company positions us at the intersection of technology, data and cultural understanding,' said Samia Bouazza, Group CEO and Managing Director of Multiply Group. 'We have built strong consumer connections across various sectors, and we are now scaling that insight regionally through transformative AdTech platforms. Together with SMC, our aim is to explore new models of multimedia monetisation – using data and technology aligned with audience behaviours across the MENA region.' The MoU also aligns with Saudi Arabia's Vision 2030, which emphasises digital transformation and private sector collaboration as key levers of economic diversification. While no specific deliverables have been announced, both companies suggest the agreement could support future investments in smart advertising infrastructure and scalable monetisation tools.
Campaign ME
03-04-2025
- Business
- Campaign ME
Al Arabia and Multiply Group partner to establish global OOH investment entity
Al Arabia Outdoor Advertising has signed a Memorandum of Understanding with Multiply Group PJSC's media vertical to explore joint investments in the global out-of-home (OOH) advertising sector. The agreement signals an intent to expand beyond the MENA region with a focus on acquisitions, market growth and the integration of advertising technology. As part of the collaboration, the two companies will assess opportunities in emerging markets while advancing the development of digital advertising infrastructure. The MoU includes a provision to explore investments in artificial intelligence and data-driven advertising platforms, such as Supply-Side Platforms (SSP), aimed at optimising audience targeting and improving operational efficiency within the sector. Mohammad Al-Khereiji, CEO of Al Arabia Outdoor Advertising, stated that the agreement aligns with the company's international expansion strategy, following its continued growth in the Middle East. 'Signing this agreement with Multiply Group reflects our continued commitment to scaling our operations globally, aligning with our significant growth across the Middle East as the leading OOH advertising network in the region. Our expansion strategy is centred on identifying and capitalising on new growth opportunities in international markets.' Al-Khereiji added, 'We believe this collaboration will strengthen our position as one of the fastest-growing companies in the OOH industry, allowing us to introduce groundbreaking solutions that harness the power of artificial intelligence and emerging technologies.' Samia Bouazza, Group CEO and Managing Director of Multiply Group, noted that the partnership is part of a broader effort to drive technological innovation in OOH advertising and AdTech. 'This partnership with Al Arabia is part of Multiply Group's global growth strategy. With two media powerhouses joining forces, we are establishing the foundation for advancing out-of-home advertising and AdTech.' The Al Arabia and Multiply Group agreement reflects a wider industry shift towards digital and programmatic OOH advertising, as media companies seek to enhance measurement capabilities and audience engagement. While the partnership remains in its early stages, it highlights the growing role of technology in shaping the future of outdoor advertising.
