Latest news with #MohammadAl-khereiji
Hi Dubai
11-04-2025
- Business
- Hi Dubai
Saudi Media Company and Multiply Group Forge Strategic Alliance to Revolutionize MENA's AdTech Landscape
In a landmark move to advance innovation in the media and advertising sector, Saudi Media Company (SMC) has signed a Memorandum of Understanding (MoU) with Abu Dhabi-based Multiply Group PJSC (ADX: MULTIPLY). The agreement sets the stage for a strategic collaboration aimed at developing advanced advertising technology platforms and unlocking mutual investment opportunities across the MENA region. The partnership is focused on accelerating the growth of AI-powered advertising solutions, enhancing digital capabilities, and expanding into high-potential markets. Central to the agreement is the shared vision to modernize the industry through research, development, and the integration of cutting-edge technologies—such as programmatic advertising and data-driven ad sales. Aligning with Saudi Arabia's Vision 2030, the initiative supports SMC's commitment to digital transformation and economic diversification. By leveraging emerging technologies, SMC aims to deliver more intelligent and efficient advertising solutions, reinforcing its leadership in the region. 'This partnership marks a transformative step in strengthening SMC's global position in media, advertising, and technology,' said Mohammad Al-khereiji, Chairman of SMC. 'Together with Multiply Group, we are investing in AI-driven platforms that will redefine efficiency, enhance client value, and drive regional economic growth.' Samia Bouazza, Group CEO and Managing Director of Multiply Group, added, 'This collaboration places us at the intersection of technology, data, and culture. By aligning insights with cutting-edge AdTech, we aim to unlock new multimedia monetization models tailored to audience behavior across MENA.' The alliance signals a pivotal shift toward a more data-centric, digitally advanced advertising landscape. Through strategic investment and innovation, SMC and Multiply Group are poised to shape the future of media across the region and beyond. News Source: Emirates News Agency
Khaleej Times
10-04-2025
- Business
- Khaleej Times
SMC and Multiply Group sign pact to collaborate to develop AdTech and AI innovation
In a significant step towards fostering innovation in the media and advertising industry, Saudi Media Company (SMC), signed a Memorandum of Understanding (MoU) with Multiply Group PJSC, an Abu Dhabi-based investment holding company, to explore potential collaboration and mutual investment opportunities in the development of advanced advertising technology platforms. This aligns with Multiply Group's broader strategy to strengthen and expand its footprint in the media sector. The agreement outlines a framework for collaboration in advancing advertising technology platforms, drive innovation in artificial intelligence-powered advertising solutions, enhance digital capabilities, and expand into high-growth markets in the MENA region. This collaboration focuses on enhancing the advertising industry through strategic investments in research and development, aiming to identify expansion opportunities by investing in complementary sectors that support media and advertising. Additionally, the partnership focuses on advancing advertising technology platforms, including programmatic advertising and data-driven ad sales, to optimize efficiency and effectiveness. It also seeks to drive growth in digital advertising across MENA while paving the way for global expansion into markets with strong potential. Mohammad Al-khereiji, Chairman of SMC, stated: 'This partnership marks a strategic and transformative step in strengthening SMC's position as a global leader in media, advertising, and technology. The region is witnessing unprecedented investment and innovation, and through this collaboration with Multiply Group, we are committed to delivering pioneering AI-driven advertising solutions powered by the latest AI technologies. By investing in cutting-edge technology, we seek to enhance efficiency, create substantial value for our clients and partners, and drive economic growth across the region benefiting all stakeholders in the industry.' Samia Bouazza, Group CEO and Managing Director of Multiply Group, commented: 'Multiply Group's partnership with Saudi Media Company positions us at the intersection of technology, data and cultural understanding. We have built strong consumer connections across various sectors, and we are now scaling that insight regionally through transformative AdTech platforms. Together with SMC, our aim is to explore new models of multimedia monetisation – using data and technology aligned with audience behaviours across the MENA region.'
Zawya
10-04-2025
- Business
- Zawya
SMC and Multiply Group sign MoU to collaborate to develop AdTech and AI Innovation for Media Growth in the MENA Region
A key step toward unifying efforts and enhancing the presence of Multiply Group and SMC in the global media and advertising technology sector Abu Dhabi, UAE – In a significant step towards fostering innovation in the media and advertising industry, Saudi Media Company (SMC), signed a Memorandum of Understanding (MoU) with Multiply Group PJSC (ADX: MULTIPLY), an Abu Dhabi-based investment holding company, to explore potential collaboration and mutual investment opportunities in the development of advanced advertising technology platforms. This aligns with Multiply Group's broader strategy to strengthen and expand its footprint in the media sector. The agreement outlines a framework for collaboration in advancing advertising technology platforms, drive innovation in artificial intelligence-powered advertising solutions, enhance digital capabilities, and expand into high-growth markets in the MENA region. This collaboration focuses on enhancing the advertising industry through strategic investments in research and development, aiming to identify expansion opportunities by investing in complementary sectors that support media and advertising. Additionally, the partnership focuses on advancing advertising technology platforms, including programmatic advertising and data-driven ad sales, to optimize efficiency and effectiveness. It also seeks to drive growth in digital advertising across MENA while paving the way for global expansion into markets with strong potential. This strategic alliance supports SMC's vision to reinforce its leadership in the industry by leveraging the latest digital technologies to deliver smarter, more efficient advertising solutions, aligning with Saudi Arabia's Vision 2030, which prioritizes digital transformation as a key driver of economic growth and industry advancement. Commenting on the agreement, Mohammad Al-khereiji, Chairman of SMC, stated: 'This partnership marks a strategic and transformative step in strengthening SMC's position as a global leader in media, advertising, and technology. The region is witnessing unprecedented investment and innovation, and through this collaboration with Multiply Group, we are committed to delivering pioneering AI-driven advertising solutions powered by the latest AI technologies. By investing in cutting-edge technology, we seek to enhance efficiency, create substantial value for our clients and partners, and drive economic growth across the region benefiting all stakeholders in the industry.' Samia Bouazza, Group CEO and Managing Director of Multiply Group, commented: 'Multiply Group's partnership with Saudi Media Company positions us at the intersection of technology, data and cultural understanding. We have built strong consumer connections across various sectors, and we are now scaling that insight regionally through transformative AdTech platforms. Together with SMC, our aim is to explore new models of multimedia monetisation – using data and technology aligned with audience behaviours across the MENA region.' This partnership represents a pivotal development in shaping a more advanced and data-driven digital advertising landscape. By integrating AI and programmatic technologies, the collaboration is set to revolutionize the industry, enabling both companies to drive innovation, introduce new business models, and achieve long-term, sustainable growth in the global media and advertising market. ABOUT Saudi Media Company SMC is a leading group in advertising, media, and technology solutions in the Middle East since 2018. It serves as the exclusive advertising representative for several major media outlets and is actively involved in developing the commercial sports sector in partnership with the Saudi Arabian Football Federation. Additionally, SMC invests in enhancing the experience of sports venues. ABOUT MULTIPLY GROUP Multiply Group PJSC is an Abu Dhabi-based investment holding company that globally invests and operates in transformative, cash-generating businesses. Known for its trademark growth mindset, Multiply Group will continue to deploy capital across its two distinct arms, both of which follow a disciplined approach to investing and ensure consistent, sustainable value creation for our shareholders in the short-, medium- and long-term: Multiply: The investments and operations in long-term strategic verticals, currently investing and operating in Mobility, Energy & Utilities, Media & Communications, Wellness & Beauty, and Retail & Apparel. Anchor investments provide long-term recurring income, through which bolt-on acquisitions are made. Multiply+: The Group further engages in opportunistic, sector-agnostic investments, via mainly minority stakes in private and public markets.
Zawya
10-04-2025
- Business
- Zawya
SMC and Multiply Group sign MoU
A strategic partnership that will strengthen the position of both companies in the Middle East and global markets A key step toward unifying efforts and enhancing the presence of Multiply Group and SMC in the global media and advertising technology sector Abu Dhabi, UAE – In a significant step towards fostering innovation in the media and advertising industry, Saudi Media Company (SMC), signed a Memorandum of Understanding (MoU) with Multiply Group PJSC (ADX: MULTIPLY), an Abu Dhabi-based investment holding company, to explore potential collaboration and mutual investment opportunities in the development of advanced advertising technology platforms. This aligns with Multiply Group's broader strategy to strengthen and expand its footprint in the media sector. The agreement outlines a framework for collaboration in advancing advertising technology platforms, drive innovation in artificial intelligence-powered advertising solutions, enhance digital capabilities, and expand into high-growth markets in the MENA region. This collaboration focuses on enhancing the advertising industry through strategic investments in research and development, aiming to identify expansion opportunities by investing in complementary sectors that support media and advertising. Additionally, the partnership focuses on advancing advertising technology platforms, including programmatic advertising and data-driven ad sales, to optimize efficiency and effectiveness. It also seeks to drive growth in digital advertising across MENA while paving the way for global expansion into markets with strong potential. This strategic alliance supports SMC's vision to reinforce its leadership in the industry by leveraging the latest digital technologies to deliver smarter, more efficient advertising solutions, aligning with Saudi Arabia's Vision 2030, which prioritizes digital transformation as a key driver of economic growth and industry advancement. Commenting on the agreement, Mohammad Al-khereiji, Chairman of SMC, stated: 'This partnership marks a strategic and transformative step in strengthening SMC's position as a global leader in media, advertising, and technology. The region is witnessing unprecedented investment and innovation, and through this collaboration with Multiply Group, we are committed to delivering pioneering AI-driven advertising solutions powered by the latest AI technologies. By investing in cutting-edge technology, we seek to enhance efficiency, create substantial value for our clients and partners, and drive economic growth across the region benefiting all stakeholders in the industry.' Samia Bouazza, Group CEO and Managing Director of Multiply Group, commented: 'Multiply Group's partnership with Saudi Media Company positions us at the intersection of technology, data and cultural understanding. We have built strong consumer connections across various sectors, and we are now scaling that insight regionally through transformative AdTech platforms. Together with SMC, our aim is to explore new models of multimedia monetisation – using data and technology aligned with audience behaviours across the MENA region.' This partnership represents a pivotal development in shaping a more advanced and data-driven digital advertising landscape. By integrating AI and programmatic technologies, the collaboration is set to revolutionize the industry, enabling both companies to drive innovation, introduce new business models, and achieve long-term, sustainable growth in the global media and advertising market. -Ends- ABOUT Saudi Media Company SMC is a leading group in advertising, media, and technology solutions in the Middle East since 2018. It serves as the exclusive advertising representative for several major media outlets and is actively involved in developing the commercial sports sector in partnership with the Saudi Arabian Football Federation. Additionally, SMC invests in enhancing the experience of sports venues. ABOUT MULTIPLY GROUP Multiply Group PJSC is an Abu Dhabi-based investment holding company that globally invests and operates in transformative, cash-generating businesses. Known for its trademark growth mindset, Multiply Group will continue to deploy capital across its two distinct arms, both of which follow a disciplined approach to investing and ensure consistent, sustainable value creation for our shareholders in the short-, medium- and long-term: Multiply: The investments and operations in long-term strategic verticals, currently investing and operating in Mobility, Energy & Utilities, Media & Communications, Wellness & Beauty, and Retail & Apparel. Anchor investments provide long-term recurring income, through which bolt-on acquisitions are made. Multiply+: The Group further engages in opportunistic, sector-agnostic investments, via mainly minority stakes in private and public markets. For more information, visit CONTACTS For further information, please contact: Wassim El Jurdi Multiply Group E: wassim@ Rawad Khattar Weber Shandwick E: rkhattar@
Zawya
03-04-2025
- Business
- Zawya
Multiply Group, Al Arabia Outdoor Advertising to establish global investment entity in out-of-home advertising
ABU DHABI - Al Arabia Outdoor Advertising signs a Memorandum of Understanding with the media vertical of Multiply Group, the Abu Dhabi-based investment holding company, setting the stage for the creation of a joint entity dedicated to investing in the global out-of-home (OOH) advertising sector, strengthening global presence and supporting expansion plans into international markets. This collaboration also focuses on exploring joint acquisition opportunities and investments in OOH advertising with an emphasis on expansion beyond the MENA regions. The MoU includes a key provision for exploring joint investments in advertising technology and artificial intelligence within the OOH sector as it aligns with the industry's ongoing transformation and emphasises the development of advanced advertising platforms, including Supply-Side Platforms (SSP), these technologies will enhance the efficiency of reaching targeted advertising segments, improve overall sector sustainability, and integrate with the future of digital advertising. Commenting on the partnership, Mohammad Al-khereiji, CEO of Arabia Outdoor Advertising, stated, 'Signing this agreement with Multiply Group reflects our continued commitment to scaling our operations globally, aligning with our significant growth across the Middle East as the leading OOH advertising network in the region. Our expansion strategy is centered on identifying and capitalising on new growth opportunities in international markets.' Al-khereiji added, 'We believe this collaboration will strengthen our position as one of the fastest-growing companies in the OOH industry, allowing us to introduce groundbreaking solutions that harness the power of artificial intelligence and emerging technologies.' Samia Bouazza, Group CEO and Managing Director of Multiply Group, said, 'This partnership with Al Arabia is part of Multiply Group's global growth strategy. With two media powerhouses joining forces, we are establishing the foundation for advancing out-of-home advertising and AdTech.' This move reflects the ambitious global expansion vision shared by both Multiply Group and Al Arabia Outdoor Advertising, through the creation of a joint venture focused on capturing growth opportunities in out-of-home advertising and adtech beyond the MENA region. The collaboration represents a key step in attracting investor interest in high-return opportunities and engaging technology partners seeking to scale. ES
