Latest news with #MohitBurman
India.com
a day ago
- Business
- India.com
After losing the IPL 2025 final to RCB, partner of Preity Zinta makes a special request to BCCI for.....
The 18th edition of the IPL concluded recently, in which Royal Challengers Bangalore (RCB) created history by winning the title for the first time. Viewership records were broken this season and the brand value of the league also reached new heights. The brand value of the IPL is increasing with every season and at present it has become the second most valuable league in the world after America's NFL. However, the gap between NFL and IPL is still quite big. Punjab Kings co-owner Mohit Burman has suggested that the IPL window be extended from 3 to 4 months (12-16 weeks). He said that other big leagues like the NFL (4.5 months), Premier League (9 months) and NBA (7 months) run for a longer period, giving them an advantage in brand building and fan engagement. In a conversation with PTI, Mohit Burman said, 'We are second after NFL in value per match, but we are still behind in total brand value. If we want to get there, we need a window of 12-16 weeks.' Burman further said, 'Longer window will give us a chance to tell better stories, increase competition and create more value for fans, broadcasters and sponsors. Just increasing the time will not do anything, during that time we will also have to focus on content, fan engagement and off-season planning.' At present, 10 teams play 74 matches and the tournament gets a window of 9-10 weeks. But there is news that from 2028, the number of matches in IPL can be increased to 94, although the number of teams will not increase. This proposed plan will allow every team to play an equal number of home and away matches, which will automatically increase the league window. However, it is not possible to implement it before 2028 as the schedule till 2027 is already fixed.
India.com
a day ago
- Business
- India.com
'We need a 12-16-week IPL window': Punjab Kings co-owner makes unique request to BCCI
Shreyas Iyer (L) Mohit Burman (C) and Virat Kohli (R). New Delhi: Punjab Kings co-owner, Mohit Burman suggests extending the season of the Indian Premier League (IPL) to 12-16 weeks so that its brand value rises and it can go head to head with top global leagues like the NFL and NBA. Though each IPL match accounts for the second highest worldwide value, the league's brand awareness is not as well established as that of older leagues. Burman believes more games will develop stronger team rivalries, create more interesting stories, and boost the fans' interest, which are key to the sport's progress. He also pointed out that having one organized international calendar is important for top players to take part regularly. 'We're already second in the world when it comes to per-match value, just behind the NFL. But overall brand value? That's a different game. I think we need a 12-16-week window to get there,' said PBKS co-woner and Dabur India chairman Burman to PTI. 'That gives us space to tell better stories, build rivalries, and create more value for everyone – fans, sponsors, broadcasters. But it's not just about length. It's about what we do in that time – the kind of content we push out, how we engage fans year-round, how we build the league beyond the season. IPL has the scale. Now it's about consistency and depth,' he added. The good results in the IPL should motivate everyone to stay vigilant. It is necessary to create new opportunities for fans, produce better content, and attract attention from people in several countries. Still, improving the presence of the IPL inside India is considered more essential than quickly trying to enter other countries. 'The IPL is already the biggest cricket product in the world, but staying there means not taking anything for granted. Player availability is crucial. We need a clean window where the best in the world can play without restrictions,' he added. He supports the increasing investment by Indian Premier League (IPL) franchise owners in international leagues like the CPL, ILT20, and The Hundred. He believes that maintaining a unified brand identity across various leagues and locations fosters brand growth and long-term viability. Punjab Kings' strong performance this season, culminating in a finals appearance after a long absence, has significantly boosted their revenue. The franchise reported a 25% increase in annual revenue, demonstrating the positive correlation between on-field success and increased fan and sponsor engagement.
News18
2 days ago
- Business
- News18
IPL Needs 12-16 Week Season To Compete With NFL, NBA: Punjab Kings Co-Owner
Last Updated: Punjab Kings co-owner Mohit Burman feels a 12–16-week IPL season will boost the tournament's brand value, rivaling the NFL and NBA. The Indian Premier League (IPL) requires a 12–16-week operating window to rival the brand value of leading global sports leagues like the NFL, NBA, and Premier League, according to Punjab Kings co-owner Mohit Burman. With a per-match value of USD 16.8 million, the IPL ranks second only to the NFL (USD 36.8 million). However, it still trails its global competitors in overall brand value. According to investment bank Houlihan Lokey, the IPL is valued at approximately USD 16 billion. By comparison, a single NFL franchise, the Dallas Cowboys, is worth USD 9 billion, followed by the New York Yankees at USD 7.1 billion. The NBA's New York Knicks are valued at USD 7 billion, while leading football clubs Real Madrid and Manchester United each hold a valuation of USD 6 billion. The longer operating windows of the Premier League (August to May), NBA (seven months), and NFL (4.5 months) contribute to their higher valuations compared to the current eight-week IPL season. In an interview with PTI, Burman discussed the future of the IPL and the remarkable turnaround of Punjab Kings, who reached the final after 11 years. 'We're already second in the world when it comes to per-match value, just behind the NFL. But overall brand value? That's a different game. I think we need a 12-16-week window to get there," said Burman. 'That gives us space to tell better stories, build rivalries, and create more value for everyone – fans, sponsors, broadcasters. But it's not just about length. It's about what we do in that time – the kind of content we push out, how we engage fans year-round, how we build the league beyond the season. IPL has the scale. Now it's about consistency and depth." 'The IPL is already the biggest cricket product in the world, but staying there means not taking anything for granted. Player availability is crucial. We need a clean window where the best in the world can play without restrictions," said the 56-year-old businessman. 'The fan experience must keep evolving. It's not just about cricket anymore — its sport, entertainment, culture all rolled into one. We don't need to take the IPL abroad — what we do need is to build global relevance. Content, players, and stories that connect with fans across the world." Burman also supports the strategic move of IPL owners investing in overseas leagues. Alongside Punjab Kings, he and other co-owners have invested in the Saint Lucia franchise of the Caribbean Premier League. Other IPL teams have expanded their ownership in multiple leagues, including SA20, ILT20, MLC, CPL, and The Hundred. 'It's a smart and strategic move. A lot of teams are now building a common core — with shared vision, systems, and values — across multiple leagues. That's what makes it sustainable and scalable," he said when asked about the trend of IPL teams expanding overseas . 'For us, the goal is clear: build the Kings ecosystem across geographies and formats. Whether it's IPL or CPL, we want to run our teams with the same purpose — high performance, strong culture, and deeper fan connection. We're not just creating teams — we're building a brand that travels. And this is just the beginning," he said. Financially, the IPL and its franchises have seen significant growth since the league's inception in 2008. 'They go hand in hand. Strong on-field performances drive commercial growth — that's the reality. Brands want to be part of winning stories. We've seen that this year — we're up 25% year-on-year commercially. 'More fan engagement, stronger sponsor interest, and better value across the board. This season proves that when your on-field and off-field stories align — that's where the real magic happens," he said. The turning point for Punjab Kings came with the appointment of Ricky Ponting, which transformed the team's energy and mindset. 'The real turning point came when we took a step back to think the direction of the franchise. Getting Ricky Ponting on board was the first step in our revamp. His arrival transformed the energy — and the mindset," said Burman. 'Then came the auction, where we made strategic choice on balance, clarity, and intent. Backing Shreyas as captain was another big moment — he brought composure, vision, and a sense of Unity. 'They didn't just see Punjab Kings as a franchise. They saw it as a project with potential. There's no hierarchy here — just one team, moving toward one goal. That's a powerful thing. 'Off the field, we rewired everything — from marketing and storytelling to fan engagement. Commercially, we've seen strong growth. But what I'm most proud of is the culture — one rooted in belief, joy, and accountability. That's been the true foundation of the success," he added. (With inputs from PTI)
Time of India
2 days ago
- Business
- Time of India
IPL needs a 12-16 week window to match the likes of NFL: PBKS co-owner Mohit Burman
Punjab Kings co-owner Mohit Burman believes the Indian Premier League needs a longer window. This expansion aims to match the brand value of leagues like the NFL and NBA. Burman highlights the importance of player availability and fan experience. He also notes the strategic move of IPL teams investing in overseas leagues. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads No need to take IPL abroad but can't take its supremacy for granted IPL owners venturing into overseas league smart and strategic move Tired of too many ads? Remove Ads PBKS reap rewards of success, up 25 percent year on year commercially Bringing Ricky Ponting on board was the turning point The Indian Premier League needs a 12-16 week operating window to match the brand value of top sporting leagues in the world including the NFL, NBA and Premier League, reckons Punjab Kings co-owner Mohit Burman At USD 16.8 million, the IPL is only behind NFL (USD 36.8 million) in terms of per-match value but needs to catch up with its global rivals like NFL and leading European football leagues when it comes to the overall brand value pecking to leading investment bank Houlihan Lokey, the IPL is valued at roughly USD 16 billion while one NFL franchise Dallas Cowboys alone is worth USD 9 billion, followed by New York Yankees at USD 7.1 franchise New York Knicks is valued at USD 7 billion while top football clubs Real Madrid and Manchester United have drawn a valuation of USD 6 to the existing eight-week IPL, the much longer windows of Premier League (August to May), NBA (seven months) and NFL (4.5 months) also push their spoke to PTI about the road ahead of the IPL and remarkable turnaround of Punjab Kings who reached the final after 11 years."We're already second in the world when it comes to per-match value, just behind the NFL. But overall brand value? That's a different game. I think we need a 12-16-week window to get there," said Burman, who is also the chairman of Dabur India "That gives us space to tell better stories, build rivalries, and create more value for everyone - fans, sponsors, broadcasters. But it's not just about length. It's about what we do in that time - the kind of content we push out, how we engage fans year-round, how we build the league beyond the season. IPL has the scale. Now it's about consistency and depth."The IPL's dominance in world cricket is undisputed but to maintain that envious position, nothing can be taken for granted, said Burman."The IPL is already the biggest cricket product in the world, but staying there means not taking anything for granted. Player availability is crucial. We need a clean window where the best in the world can play without restrictions," said the 56-year-old businessman."The fan experience must keep evolving. It's not just about cricket anymore - its sport, entertainment, culture all rolled into one. We don't need to take the IPL abroad - what we do need is to build global relevance. Content, players, and stories that connect with fans across the world."Besides Punjab Kings, Burman and other team's co-owners have also invested in the Saint Lucia franchise of the Caribbean Premier League. Their IPL rivals too have expanded their ownership in multiple leagues including SA20, ILT20, MLC, CPL and most recently The is all for taking the IPL brand to the world."It's a smart and strategic move. A lot of teams are now building a common core - with shared vision, systems, and values - across multiple leagues. That's what makes it sustainable and scalable," he said when asked about the trend of IPL teams expanding overseas ."For us, the goal is clear: build the Kings ecosystem across geographies and formats. Whether it's IPL or CPL, we want to run our teams with the same purpose - high performance, strong culture, and deeper fan connection. We're not just creating teams - we're building a brand that travels. And this is just the beginning," he IPL and its franchises are in the pink of financial health considering the phenomenal growth of the competition introduced in 2008. Considering that, is the on-field performance of a franchise heavily linked to its commercial success?"They go hand in hand. Strong on-field performances drive commercial growth - that's the reality. Brands want to be part of winning stories. We've seen that this year - we're up 25% year-on-year commercially."More fan engagement, stronger sponsor interest, and better value across the board. This season proves that when your on-field and off-field stories align - that's where the real magic happens," he Kings made their second final this season and first since 2014 after topping the league standings. It was a massive change of fortunes for a team that under-performed over the years. Ponting and Shreyas Iyer have been given a lot of credit for scripting the turnaround."The real turning point came when we took a step back to think the direction of the franchise. Getting Ricky Ponting on board was the first step in our revamp. His arrival transformed the energy - and the mindset," said Burman."Then came the auction, where we made strategic choice on balance, clarity, and intent. Backing Shreyas as captain was another big moment - he brought composure, vision, and a sense of Unity."They didn't just see Punjab Kings as a franchise. They saw it as a project with potential. There's no hierarchy here - just one team, moving toward one goal. That's a powerful thing."Off the field, we rewired everything - from marketing and storytelling to fan engagement. Commercially, we've seen strong growth. But what I'm most proud of is the culture - one rooted in belief, joy, and accountability. That's been the true foundation of the success," he added.
Mint
2 days ago
- Business
- Mint
IPL needs a 12-16 week window to match the likes of NFL: Mohit Burman
New Delhi, Jun 8 (PTI) The Indian Premier League needs a 12-16 week operating window to match the brand value of top sporting leagues in the world including the NFL, NBA and Premier League, reckons Punjab Kings co-owner Mohit Burman. At USD 16.8 million, the IPL is only behind NFL (USD 36.8 million) in terms of per-match value but needs to catch up with its global rivals like NFL and leading European football leagues when it comes to the overall brand value pecking order. According to leading investment bank Houlihan Lokey, the IPL is valued at roughly USD 16 billion while one NFL franchise Dallas Cowboys alone is worth USD 9 billion, followed by New York Yankees at USD 7.1 billion. NBA franchise New York Knicks is valued at USD 7 billion while top football clubs Real Madrid and Manchester United have drawn a valuation of USD 6 billion. Compared to the existing eight-week IPL, the much longer windows of Premier League (August to May), NBA (seven months) and NFL (4.5 months) also push their valuations. Burman spoke to PTI about the road ahead of the IPL and remarkable turnaround of Punjab Kings who reached the final after 11 years. "We're already second in the world when it comes to per-match value, just behind the NFL. But overall brand value? That's a different game. I think we need a 12-16-week window to get there," said Burman, who is also the chairman of Dabur India. "That gives us space to tell better stories, build rivalries, and create more value for everyone - fans, sponsors, broadcasters. But it's not just about length. It's about what we do in that time - the kind of content we push out, how we engage fans year-round, how we build the league beyond the season. IPL has the scale. Now it's about consistency and depth." No need to take IPL abroad but can't take its supremacy for granted ========================================= The IPL's dominance in world cricket is undisputed but to maintain that envious position, nothing can be taken for granted, said Burman. "The IPL is already the biggest cricket product in the world, but staying there means not taking anything for granted. Player availability is crucial. We need a clean window where the best in the world can play without restrictions," said the 56-year-old businessman. "The fan experience must keep evolving. It's not just about cricket anymore — its sport, entertainment, culture all rolled into one. We don't need to take the IPL abroad — what we do need is to build global relevance. Content, players, and stories that connect with fans across the world." IPL owners venturing into overseas league smart and strategic move ========================================= Besides Punjab Kings, Burman and other team's co-owners have also invested in the Saint Lucia franchise of the Caribbean Premier League. Their IPL rivals too have expanded their ownership in multiple leagues including SA20, ILT20, MLC, CPL and most recently The Hundred. Burman is all for taking the IPL brand to the world. "It's a smart and strategic move. A lot of teams are now building a common core — with shared vision, systems, and values — across multiple leagues. That's what makes it sustainable and scalable," he said when asked about the trend of IPL teams expanding overseas . "For us, the goal is clear: build the Kings ecosystem across geographies and formats. Whether it's IPL or CPL, we want to run our teams with the same purpose — high performance, strong culture, and deeper fan connection. We're not just creating teams — we're building a brand that travels. And this is just the beginning," he said. PBKS reap rewards of success, up 25 percent year on year commercially ========================================== The IPL and its franchises are in the pink of financial health considering the phenomenal growth of the competition introduced in 2008. Considering that, is the on-field performance of a franchise heavily linked to its commercial success? "They go hand in hand. Strong on-field performances drive commercial growth — that's the reality. Brands want to be part of winning stories. We've seen that this year — we're up 25% year-on-year commercially. "More fan engagement, stronger sponsor interest, and better value across the board. This season proves that when your on-field and off-field stories align — that's where the real magic happens," he said. Bringing Ricky Ponting on board was the turning point ================================= Punjab Kings made their second final this season and first since 2014 after topping the league standings. It was a massive change of fortunes for a team that under-performed over the years. Ponting and Shreyas Iyer have been given a lot of credit for scripting the turnaround. "The real turning point came when we took a step back to think the direction of the franchise. Getting Ricky Ponting on board was the first step in our revamp. His arrival transformed the energy — and the mindset," said Burman. "Then came the auction, where we made strategic choice on balance, clarity, and intent. Backing Shreyas as captain was another big moment — he brought composure, vision, and a sense of Unity. "They didn't just see Punjab Kings as a franchise. They saw it as a project with potential. There's no hierarchy here — just one team, moving toward one goal. That's a powerful thing. "Off the field, we rewired everything — from marketing and storytelling to fan engagement. Commercially, we've seen strong growth. But what I'm most proud of is the culture — one rooted in belief, joy, and accountability. That's been the true foundation of the success," he added.
