Latest news with #MohitJain
Time of India
3 days ago
- Business
- Time of India
How a vegan beauty brand is redefining modern luxury
In a saturated beauty landscape where 'luxury' often feels like a borrowed label, Kimirica is quietly and powerfully reshaping the definition. Founded in 2012, the homegrown Indian brand emerged from a gap that most marketers didn't even see: there were few, if any, luxury personal care brands that were both effective and ethically made. More than a decade later, Kimirica isn't just selling body lotions and shower gels, it's selling a lifestyle rooted in conscious indulgence. Its story is a masterclass in building a purpose-driven brand that's as digitally savvy as it is emotionally resonant. Kimirica's early years were focused behind the scenes, supplying vegan luxury toiletries to global hospitality giants such as Marriott, Hilton, and Hyatt. But what began as a B2B success story soon laid the groundwork for a retail expansion that would see the brand enter 5,000 hotels in 40-plus countries, before stepping confidently into the D2C space. This transition wasn't just about distribution—it was about identity. The pivot from supplier to storyteller required a bold reimagining of what a personal care brand could be in the age of values-driven consumers. A story in every bottle 'We don't just make products. We create sensory experiences,' said co-founder and CEO Mohit Jain. And true to that promise, Kimirica's collections are narratives in themselves, whether it's the romantic 'love story' collection or the culturally rich 'vivah' collection inspired by Indian weddings. Each product is inspired by memory, a mood, a moment. For marketers, this is where the magic lies: Kimirica sells thoughtful self-care, bringing moments of happiness to one's everyday life. In a world where brand loyalty is tied to emotional resonance, this storytelling-first strategy has helped Kimirica carve out a unique space in the competitive personal care aisle. Kimirica's rise has been powered by a digital-first marketing strategy that's both human and high-tech. Influencer marketing plays a central role, but unlike trend-chasing brands, Kimirica's collaborations are value-aligned and purpose-led. The result? Authentic partnerships that connect, not just convert. Social media is more than a broadcast channel, it's a storytelling canvas. Glimpses of behind-the-scenes, user testimonials, and immersive product journeys bring the brand to life on social media. The tone is consistent, the visuals are elevated, and the engagement is organic. But it doesn't stop there. The brand uses AI-powered insights to personalise campaigns, predict preferences, and optimise performance across channels. Whether it's launching a men's grooming line or fine fragrances, every innovation is backed by data and driven by purpose. In a standout marketing moment, Kimirica welcomed actor Kiara Advani as its official brand ambassador. The partnership wasn't built on contracts, but on chemistry. Kiara discovered the brand organically and became a loyal customer before ever stepping in front of a campaign lens. The collaboration speaks to a broader shift in celebrity marketing: authenticity over endorsement. Her connection to the brand lends credibility and relatability, positioning Kimirica as a choice for those who want their self-care rituals to reflect their values. Kimirica's positioning goes beyond product performance. Its commitment to 'putting good into the world' is not just a tagline; it's a throughline across its packaging, processes, and partnerships. Clean, vegan, and cruelty-free, the brand walks the talk on ethical and sustainable beauty . Experience the full story and behind-the-scenes journey here: Brand Connect Initiative
Hindustan Times
6 days ago
- Health
- Hindustan Times
10.3 kg filarial scrotum successfully operated in Prayagraj
: In a medical achievement, doctors at Swaroop Rani Nehru Hospital, affiliated with Moti Lal Nehru Medical College (MLNMC) in Prayagraj, have successfully performed surgery to remove a massive 10.3-kilogram filarial scrotum. The patient had been suffering from chronic lymphatic filariasis, a parasitic infection that caused severe swelling of the scrotum. The patient, a 43-year-old man from a village in the trans-Yamuna region of Prayagraj, had been living with the condition for several years. Doctors said the severe swelling of the scrotum was due to a parasitic infection, commonly seen in cases of lymphatic filariasis (LF). The infection caused major enlargement and deformity of the genital area. The surgery was led by noted plastic surgeon and vice-principal of Motilal Nehru Medical College, Dr Mohit Jain, who said the procedure was technically challenging. 'The patient's genitalia had developed a rare 'Ram's horn' deformity, which we were able to reconstruct successfully. More than the weight, the real victory lies in restoring the patient's dignity and quality of life,' said Dr Jain. The careful surgery involved the removal of dense, lymph-filled tissue weighing over 10 kg. Dr Jain said such cases of Scrotal Elephantiasis, though rare, are seen in tropical regions and often result from prolonged, untreated filariasis. Dr Vinayak Siddharth, Dr Yasharth Sharma, and Dr Shivam Mittal supported Dr Jain in the operation. The anaesthesia team was led by assistant professor Dr Anamika Pandey. Her role was key in keeping the patient stable during the long procedure.'This was a rare and high-risk case. The surgical team showed remarkable coordination and sensitivity throughout the process,' Dr Jain added.
New Indian Express
24-05-2025
- Business
- New Indian Express
Mysore Pak to Mysore Shri: Jaipur shops rename sweets, cite nationalism; critics call out linguistic ignorance
JAIPUR: In the aftermath of Operation Sindoor, several sweet shop owners in Jaipur have begun replacing the word 'Pak' with 'Shri' while referring to traditional Indian sweets, citing nationalist sentiments and customer discomfort. Sweets such as Moti Pak, Aam Pak, Gond Pak, and the iconic Mysore Pak—long staples in Jaipur's confectioneries—are now being rebranded as Moti Shri, Aam Shri, Gond Shri, and Mysore Shri. The move, which has drawn both support and ridicule on social media, is being seen by some as a symbolic gesture of patriotism to shun any mention of Pakistan - as the use of Pak suggests the hostile neighbour in the imagination of many. According to shopkeepers, the decision was prompted by repeated customer feedback. "People didn't like hearing 'Pak' anymore. They would associate it—jokingly or seriously—with Pakistan, so we decided to change it," said one sweet shop owner from Johari Bazaar. Mohit Jain, who runs a popular sweet shop near the Jaipur Municipal Corporation, echoed the sentiment. "Every day, customers would ask us to change the name. They no longer felt comfortable hearing 'Pak'. So we brainstormed with the team and decided to give the sweets a more Indian identity," he said.
Fashion Network
21-05-2025
- Business
- Fashion Network
Miraggio raises $6.5 million in funding round from RPSG Capital Ventures, others
Miraggio, a direct-to-consumer fashion handbag and accessories brand has raised Rs 55 crore ($6.5 million) in a funding round led by RPSG Capital Ventures and Client Associates Alternate Fund, with participation from Prath Ventures. The company will utilise the funds to fuel its next phase of growth which includes diversification of product portfolio, retail expansion, and boosting supply chain. It plans to launch around 500 new products over the next 18 months and build a stronger supply chain operation across Asia with sourcing from multiple countries. Commenting on the funding, Mohit Jain, founder CEO of Miraggio in a statement said, 'This funding marks a pivotal moment for us as we accelerate our journey toward becoming an omnichannel fashion handbag and accessories brand. With a sharper focus on delivering elevated retail experiences, expanding our product portfolio, and building deeper connections with customers across India, we're excited to shape the next chapter of Miraggio's growth story.' Abhishek Goenka, managing partner at RPSG Capital Ventures added, 'Miraggio is rapidly emerging as a defining force in India's fashion accessories space. In a highly fragmented and dynamic market, Miraggio stands apart in its ability to offer exceptional value for money, seamlessly combining aspirational design, quality, and experience with premium affordable pricing, making it especially relevant to India's new-age consumers.' Founded in 2020, Miraggio retails from its direct-to-customer e-commerce store and multi-brand online marketplaces including Myntra, Nykaa Fashion, Flipkart, among others.
Entrepreneur
20-05-2025
- Business
- Entrepreneur
Fashion Brand Miraggio Secures USD 6.5 Mn to Open 20 Stores, Launch 500+ New Products
Miraggio plans to open 15 to 20 offline stores across India over the next two years and introduce more than 500 new products within 18 months. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Delhi-based fashion handbag and accessories brand Miraggio has raised USD 6.5 million (INR 55 crore) in a funding round led by RPSG Capital Ventures and Client Associates Alternate Fund, with participation from Prath Ventures. This round follows an earlier USD 1.2 million raised in 2023, bringing Miraggio's total funding to USD 7.7 million. The fresh capital will be deployed to accelerate retail expansion, enhance brand development, upgrade technology, and grow the team. Miraggio plans to open 15 to 20 offline stores across India over the next two years and introduce more than 500 new products within 18 months. These additions will include laptop bags, backpacks, mini bags, clutches, and small leather goods, broadening the brand's appeal. Founded in 2019 by Mohit Jain, Miraggio is redefining accessible luxury in the fashion accessories space. The brand combines cutting-edge design, quality craftsmanship, and a keen understanding of contemporary women's style. It has won the loyalty of over 700,000 customers and rapidly established itself in a competitive market. Mohit Jain, Founder and CEO of Miraggio, said, "We are thrilled to welcome our new investors on board and truly value their belief in Miraggio's long-term vision. This funding marks a pivotal moment for us as we accelerate our journey toward becoming an omnichannel fashion handbag and accessories brand. With a sharper focus on delivering elevated retail experiences, expanding our product portfolio, and building deeper connections with customers across India, we're excited to shape the next chapter of Miraggio's growth story." Abhishek Goenka, Managing Partner at RPSG Capital Ventures, stated, "Miraggio stands apart in its ability to offer exceptional value for money, combining aspirational design, quality, and experience with premium affordable pricing, making it highly relevant to India's new-age consumers." Shivam Diwan, Executive Director at Client Associates Alternate Fund, added, "Miraggio's commitment to innovation positions them well to reshape the handbag and accessories industry in India."
