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USA TODAY launches WITNESS, a true-crime collection powered by investigative journalism
USA TODAY launches WITNESS, a true-crime collection powered by investigative journalism

USA Today

time12-03-2025

  • USA Today

USA TODAY launches WITNESS, a true-crime collection powered by investigative journalism

USA TODAY launches WITNESS, a true-crime collection powered by investigative journalism Show Caption Hide Caption Introducing 'Witness,' a collection of our best true crime stories Find all the most compelling stories, curated in one place, reported by local experts who know the cases best. USA TODAY A naked body found in Missouri, dead, composing and dismembered. Two sisters missing in Chicago, one bizarre note and a family asking for 20 years: Where are our girls? Want to know the rest of the story? Lovers of true-crime mysteries will have a place to read about or listen to these sagas and many others with WITNESS, the first true-crime service powered by investigative journalism. WITNESS, a subscription-based service launched Tuesday by USA TODAY, makes available, all in one place, a collection of in-depth investigative stories, videos and edge-of-your seat podcasts, all backed by investigative journalism. The stories are born from years of relentless work by the USA TODAY NETWORK's seasoned journalists who cover crime and corruption, holding institutions accountable while honoring the real people at their core. Their stories have had real-world impacts, leading to arrests and exonerations.​ "WITNESS is now the premier true crime collection backed by investigative journalism across the USA TODAY Network," said Monica Richardson, senior vice president of USA TODAY. "These are true crime sagas unearthed by our local journalists who spend months, or years, uncovering crime and corruption. Following true crime is more than just a story. It's about highlighting the impact of these crimes, humanizing the victims and holding our institutions accountable in the communities we serve." Subscribers will have access to gripping stories, like the murder of Josie Berrios, a beloved transgender woman in New York whose boyfriend set fire to a construction site where she was sleeping and locked her inside; Rachel Glass, an Arizona mom who is still seeking answers nearly 15 years after her daughter's murder, and the true tale of the Cocaine Bear, the inspiration for a comedy horror film. WITNESS is available to subscribers for $4.99 per month. Click here to learn more. Follow Michael Collins on X @mcollinsNEWS

USA TODAY readers pick their favorite film of the year in new Movie Meter
USA TODAY readers pick their favorite film of the year in new Movie Meter

Yahoo

time03-03-2025

  • Entertainment
  • Yahoo

USA TODAY readers pick their favorite film of the year in new Movie Meter

The people have spoken. In USA TODAY's inaugrual Movie Meter, our readers picked "Wicked" as their best film of the year. "Wicked" also was a hit at the box office, grossing more than $728 million worldwide, and becoming the top-grossing film based on a Broadway musical. The film earned 10 Oscar nominations and was in the running for the night's biggest prize, and took home two Oscars. 'Congratulations to the cast, crew and Universal Pictures for 'Wicked' winning USA TODAY's inaugural Movie Meter as ranked by the public. This program delivers on our mission to provide our audiences with the content and experiences they crave,' said USA TODAY Senior Vice President, Monica Richardson. 'The continued success of Movie Meter will further cement USA TODAY as the nation's source for entertainment news and more.' USA TODAY Host and Producer of "Entertain This!"Ralphie Aversa appeared on the TODAY Show to announce the inaugural winner of USA TODAY Movie Meter. "Wicked" earned 10 Oscar nominations and was in the running for the night's biggest prize, and took home two Oscars: best costume design and best production design. 'Wicked' is the untold story of the witches of Oz, based upon the popular Broadway musical. The film explores the power of friendship, acceptance and standing up for what is right, set to a soundtrack ofsongs performed by Ariana Grande, Cynthia Erivo. USA TODAY launched USA TODAY Movie Meter to harness the opinions of the public, not industry insiders, to rate the year's most beloved film based on the movies nominated by the Academy of Motion Picture Arts and Sciences for the Academy Awards. Movie goers voted on their favorites of the movies nominated for best picture. Readers other top picks included, in order: "A Complete Unknown," "Conclave" "Brutalist" and "The Substance." This article originally appeared on USA TODAY: Movie Meter: See what USA TODAY readers say was their favorite

Budweiser Wins USA TODAY's 37th Annual Ad Meter Competition
Budweiser Wins USA TODAY's 37th Annual Ad Meter Competition

Yahoo

time10-02-2025

  • Entertainment
  • Yahoo

Budweiser Wins USA TODAY's 37th Annual Ad Meter Competition

"First Delivery" commercial grabs the reins as champion of this year's competition NEW YORK, NY, February 10, 2025--(BUSINESS WIRE)--USA TODAY, part of Gannett Co., Inc. (NYSE: GCI), announced Budweiser, part of Anheuser-Busch beers as the winner of the 37th USA TODAY Ad Meter competition. The annual program serves as the leading industry tool for gauging public sentiment and opinions regarding advertisements broadcast nationally during the Super Bowl. The "First Delivery" spot is set to the song "Let Your Love Flow" by the Bellamy Brothers starring a Clydesdale foal delivering a keg to a bar after falling off a wagon. The ad incorporates the tagline, "This Bud's For You," celebrating the determination that defines the American spirit. USA TODAY Ad Meter panelists rated ads from February 5 to February 10 (1:00 a.m. EST), resulting in over 173,000 registrations. Registered panelists were required to rate all eligible Super Bowl commercials that aired during the game, from kickoff to the 2-minute warning in the fourth quarter, scoring each from one as the lowest to five as the highest. The commercial with the highest average rating was named the winner. The top five ads, as rated by the 2025 USA TODAY Ad Meter panelists are: Budweiser: "First Delivery" – Score: 3.56 Lay's: "The Little Farmer" – Score: 3.55 Michelob Ultra: "The ULTRA Hustle" – Score: 3.52 Stella Artois: "David + Dave" – Score: 3.51 NFL: "Somebody" – Score: 3.49 "Cheers to Budweiser as the 2025 USA TODAY Ad Meter champion. With each passing year, USA TODAY Ad Meter engages a captivated audience of pop culture and sports fans alike," said USA TODAY Senior Vice President, Monica Richardson. "Given the popularity of Ad Meter, USA TODAY is launching USA TODAY Movie Meter as a platform for movie enthusiasts to rate their 'Film of the Year' based on the Oscar nominations as USA TODAY continues to innovate as the place for content the nation needs and wants." For more details about the 37th USA TODAY Ad Meter results, previous winners, and more, visit ABOUT USA TODAY Since its introduction in 1982, USA TODAY has been a cornerstone of the national media landscape under its recognizable and respected brand. It also serves as the foundation for our newsroom network which allows for content sharing capabilities across our local and national markets. Through USA TODAY, we deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Across our digital platforms we reach an audience of approximately 79 million unique visitors each month (based on December 2023 Comscore Media Metrix®). ABOUT GANNETT Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. SOCIAL MEDIA X: Instagram: Facebook: LinkedIn: YouTube: View source version on Contacts MEDIA CONTACTS Lark-Marie AntónChief Communications Officer(646) 906-4087lark@ Heather GidalySenior Director, Communications(845) 304-3282hgidaly@ Sign in to access your portfolio

USA TODAY's 37th Ad Meter Competition Opens
USA TODAY's 37th Ad Meter Competition Opens

Yahoo

time05-02-2025

  • Entertainment
  • Yahoo

USA TODAY's 37th Ad Meter Competition Opens

Ad Meter invites participants to rate Super Bowl LIX commercials NEW YORK, NY, February 05, 2025--(BUSINESS WIRE)--USA TODAY, part of Gannett Co., Inc. (NYSE: GCI), officially launched the 37th annual Ad Meter competition, the industry's leading opinion tool for gauging public sentiment about Super Bowl commercials. Since launching in 1989, USA TODAY Ad Meter's popularity and relevance remains highly influential across the Super Bowl advertising landscape as it relates to sports, entertainment and pop culture on Super Bowl Sunday. The 2025 Ad Meter program features interactive ratings, exclusive video programming and analysis around the most anticipated and exciting commercials. Today through February 10 at 1 a.m. EST, registered Ad Meter participants can log in, watch and rate this year's Super Bowl commercials to determine their favorites and ultimately, this year's Ad Meter winner. Each participant must rate all Ad Meter-eligible Super Bowl advertisements on a scale from 1-5 for their submission to count. The 2025 Super Bowl Ad Meter winner will be announced live on the "NBC's TODAY" and at the morning after the big game. "For 37 years, USA TODAY Ad Meter continues to hold significant influence in the Super Bowl advertising market serving as the benchmark for these innovative and exciting commercials," said USA TODAY Senior Vice President, Monica Richardson. "This year, we applaud these amazing creative fetes as we encourage the USA TODAY Network of 147 million visitors to register and rate their favorite ads." Collegiate marketing and advertising students from Marist College, Tulane University, Middle Tennessee State University, Michigan State University, Texas Tech University, Virginia Commonwealth University (Brandcenter), Franklin College, Coastal Carolina University, Texas Christian University, Bentley University, Suffolk University, University of Texas Rio Grande Valley, and Xavier University of Louisiana will participate and rate the national commercials on the Ad Meter platform, noting what resonated with them, what they liked and what commercials they believe missed the mark. These students will select their top 5 and bottom 5 commercials and these results will be published in an article with post-Super Bowl coverage. The 4th annual USA TODAY Ad Meter Summit hosted in partnership with cultural marketing agency 160over90 will take place on February 6, in New Orleans, LA at the Endeavor x TKO Lounge. Brand panels moderated by USA TODAY Ad Meter Editor Rick Suter, USA TODAY "Entertain This!" Host and Producer Ralphie Aversa and Axios Media Correspondent Sara Fischer, will include industry leaders and marketers from the NFL, Dove, Anheuser-Busch, Uber Eats, Hellmann's, Instacart and Häagen-Dazs who will discuss advertising strategies and share insight regarding their respective Super Bowl commercials. Programming to support this year's Ad Meter will include behind-the-scenes interviews featuring celebrity guests including Matthew McConaughey, Patrick Mahomes, Catherine O'Hara and more on and the USA TODAY channel available on multiple streaming platforms online, smartphones, or on TV, including Prime Video, Philo, Plex, XUMO, The Roku Channel, Vizio, Samsung TV Plus and more. To register as an Ad Meter panelist and receive updates on commercials, rate the ads and more, visit Kia is an associate sponsor of the 2025 Ad Meter competition. ABOUT USA TODAY Since its introduction in 1982, USA TODAY has been a cornerstone of the national media landscape under its recognizable and respected brand. It also serves as the foundation for our newsroom network which allows for content sharing capabilities across our local and national markets. Through USA TODAY, we deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Across our digital platforms we reach an audience of approximately 79 million unique visitors each month (based on December 2023 Comscore Media Metrix®). ABOUT GANNETT Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. SOCIAL MEDIAX/Twitter: Instagram: Facebook: LinkedIn: YouTube: View source version on Contacts MEDIA CONTACTS Lark-Marie AntónChief Communications Officer(646) 906-4087lark@ Heather GidalySenior Director, Communications(845) 304-3282hgidaly@ Sign in to access your portfolio

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