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Why chicken is the latest battleground in fast food
Why chicken is the latest battleground in fast food

CNN

time03-05-2025

  • Business
  • CNN

Why chicken is the latest battleground in fast food

In 1995, Chick-fil-A planted a billboard in Georgia adorned with three cows holding up signs declaring 'Eat Mor Chikin.' That image later became a hallmark of its advertising campaign persuading people to ditch their burgers for tenders. Three decades later, the adage is perhaps truer than ever. Chicken-centric chains, notably Raising Cane's and Wingstop, were the strongest performers among all restaurant categories in 2024. Sales for both chains jumped by double-digits, far out-pacing their burger rivals, according to a new report from consumer research firm Circana. The insatiable hunger for chicken, mainly nuggets and tenders, has forced McDonald's, Taco Bell and Wendy's to adjust their offerings and invest more heavily in the category as consumers, well, eat mor chikin. 'Patrons still love burgers, but chicken is really versatile and younger consumers have a stronger preference for chicken,' said David Henkes, senior principal at consumer research firm Technomic. In particular, younger eaters think there's a 'health halo' with chicken, perceiving it as healthier compared to red meat — despite the poultry being coated and fried, he told CNN. Beyond that, chicken tenders and nuggets are easier to eat on-the-go compared to sandwiches and are more tailorable to specific tastes. Tenders and nuggets 'can be customized with sauces in ways perhaps are a bit more limited with sandwiches,' Henkes added, with people often sharing their preferred sauces on TikTok. Wingstop, which is finding success thanks to its focus on poultry, said its research shows that Gen Z loves experimenting with sauces — the company sells about a dozen varieties — and prefers chicken over red meat. The chain recently relaunched its tenders with a crispier coating, another Gen Z preference, so 'it fits perfectly with the Wingstop demographic,' which trends younger than its competitors, Mark Christenson, Wingstop's chief revenue officer told CNN. Still, chicken has a 'universal appeal,' Christenson said. 'Protein is obviously very big right now and I haven't met anybody who didn't like chicken.' Another factor in the rising popularity for tenders and nuggets is the texture. A recent survey conducted by consulting firm Menu Matters shows that 'crispy' and 'crunchy' descriptions rank high in eaters' preferences, explaining why the chains now market it as 'crispy chicken' rather than 'fried.' 'Not using 'fried' may be less about the fact that it's bad or consumers are backlashing against it, but rather fried doesn't offer any emotive element for the consumer other than potentially a feeling of guilt,' Maeve Webster, president of Menu Matters, told CNN. In fact, mentions of 'crispy chicken' on fast food menus in the United States has grown 16% since 2021, according to Datassential Menu Trends. The research firm also discovered that the number of new crispy chicken items has doubled in the first quarter of this year compared to the same time period in 2024. Like Taco Bell, which is trying to corner the 'crispy chicken' sector with an assortment of poultry offerings. The chain recently brought back its nuggets for a second trial run, and if it's as successful as last time, it plans to add more chicken items next year, possibly including strips. 'We're getting into the chicken game. We're serious about it and we want to make sure that we do it our way,' Taylor Montgomery, Taco Bell's chief marketing officer, told CNN. 'We want to make sure that we make Taco Bell a destination for crispy chicken.' Although the hysteria around the Popeye's chicken sandwich from five years ago has dissipated, the item still holds a big place on menus. In the past few weeks, Wendy's has added a new Cajun-inspired version, Chick-fil-A brought back a barbecue option and Zaxbys is giving it a remix with new quesadillas stuffed with tenders. 'Sandwiches aren't dead by any means, but the innovation and excitement has seemingly moved over to tenders and nuggets,' Technomic's Henkes concluded.

Ex-Liverpool star says player 'moved like Lionel Messi' but was let down by his attitude
Ex-Liverpool star says player 'moved like Lionel Messi' but was let down by his attitude

Daily Mirror

time29-04-2025

  • Sport
  • Daily Mirror

Ex-Liverpool star says player 'moved like Lionel Messi' but was let down by his attitude

Former Liverpool forward Ryan Babel named an unlikely player alongside Steven Gerrard as his most talented team-mate, likening the winger in question to Lionel Messi Former Liverpool forward Ryan Babel has named his unlikely former team-mate who reminded him of Lionel Messi. The Dutchman retired in 2023 after a career that spanned 10 clubs across six countries. In 2007, Babel arrived at Liverpool as a top prospect from Ajax. The Netherlands international was signed for £12million and made 146 appearances during his three-and-a-half years at Anfield. ‌ Although Babel occasionally struggled to live up to his price tag, some moments proved why the Reds splashed out on the young forward. However, when asked about his most talented team-mates, Babel named Liverpool legend Steven Gerrard alongside an unexpected player from his time in Turkey, who was reminiscent of Messi in training but failed to consistently deliver on the pitch. ‌ 'Stevie was the best I played with by a mile. His work ethic on the training pitch was so far above anyone else, and he was a real inspiration to me and really influenced my career,' Babel told BetMGM. 'I was very lucky to play with top-class players for both club and country, many of whom weren't big names but you would watch them in training and just be blown away. 'The one who stood out for me was Emre Mor, who I played with at Galatasaray. He was left-footed and honestly he moved like Lionel Messi – he was that good on the ball.' Mor is currently on loan at Eyupspor from Fenerbahce, scoring once and providing four assists during 15 games in the Super Lig this season. Babel only spent six months alongside the winger during the 2019/20 campaign, but Mor clearly made a lasting impression. 'Unfortunately, he has never really cracked it at one club, and I don't think mentally he's quite in the right place to be successful,' Babel explained. 'He would always point fingers at the manager and other players instead of looking in the mirror. ‌ 'If you saw him train and on raw ability, he was about as good as they come. His left foot was unbelievable, and it's a big shame he hasn't been able to show that on the big stage.' Mor, 27, has earned 15 caps for Turkey and started out at Danish side Nordsjælland before earning moves to Borussia Dortmund and Celta Vigo. He initially returned to Turkey on loan and sealed a permanent exit with Fenerbahce in 2022, but has since been loaned to Fatih Karagumruk and Eyupspor. Babel, who won the Super Lig with Besiktas in 2017, will hope Mor eventually begins to fulfil his potential before retiring. The Dutch forward hung up his boots two years ago, having won multiple major honours, though he failed to win a trophy with Liverpool. ‌ However, Babel praised the role his compatriot and former team-mate Virgil van Dijk has played in helping to lead the Reds to Premier League glory this term. The 38-year-old also celebrated the defender's new contract. 'There are many good defenders and Virgil is one of those, but there's something about him that's just different,' Babel admitted. 'I played with and against him, and his aura almost scares opposition players off. I think that gives him the X-factor versus just his footballing skills. ‌ 'He doesn't do things that we haven't necessarily seen before, but he doesn't make mistakes, and the one thing I always look for in a top player is that they make their team-mates play better – and he does that. Virgil does everything a good defender should do, but that's not why he's one of the best around. It's the things we don't see both on and off the field which make him special as a player and as a leader. 'It helps that he's playing in a winning team, too. If he played for a team like Arsenal, I'm not sure we'd rave about him as much as we do. Liverpool are very lucky to have him. 'It was crucial for Liverpool that they kept him. Arne Slot wants to build a team that can battle in the Premier League and Europe for many seasons to come, and Virgil is a key part of that. They'd be a much weaker team without him, so it's great he signed a new deal.'

Pahalgam Attack Explained By Defence Expert Who Served In Kashmir 20 Years Ago
Pahalgam Attack Explained By Defence Expert Who Served In Kashmir 20 Years Ago

NDTV

time23-04-2025

  • Politics
  • NDTV

Pahalgam Attack Explained By Defence Expert Who Served In Kashmir 20 Years Ago

The Pahalgam attack shocked the nation and the world, drawing condemnation from Russia and China, as well as the US, Israel, and many European nations. The scale and precision of the Pahalgam terror attack - in which three terrorists linked to an offshoot of Pakistan-based Lashkar-e-Taiba murdered 26 people in a matter of minutes, then disappeared into the forest - emphasises the role Pak's security agency, the Inter-Services Intelligence, plays in equipping, training, and arming jihadis, defence expert Major General Yash Mor (retd) told NDTV. That the establishment in Pakistan arms, trains, and otherwise supports terrorists acting against India is not an unknown factor; New Delhi has repeatedly warned the global community of state-sponsored terrorism - at civilian and military targets - from across the border. Advertisement - Scroll to continue Indeed, in the hours after the attack there were whispers that Pak-based terror agencies had scouted potential targets in parts of J&K, including Pahalgam, in the first week of April. But the devastation in Pahalgam, and the fact that 24 hours later (at the time of publication) there has been no contact with the terrorists, underscores the extent of battlefield awareness, endurance and weapons training, and logistical support at the disposal of the terrorists. And the finger points towards Pakistan. 'Military Training, Planning...' "All this is not possible unless they have military training... and have equipment supplied by military personnel," the Major General, who served in Kashmir 20 years ago, told NDTV. Major General Mor told NDTV that even when he was in the field, two decades ago, the quality of comms equipment available to terrorists was surprisingly high. And that quality has only increased since, he indicated, "And now, I believe, it is something that can't even be hacked." "I have seen many groups that are ragtag... but these people, their attack and equipment, all points to Pak's ISI. Without them you can't even get some of the equipment since most is imported. And then, to bring it all the way to south Kashmir, which is not even near the border, and escape detection for so long, requires solid logistics support and good strategic planning." The Resistance Front? Meanwhile, the attack itself has been claimed by The Resistance Front, a Lashkar proxy. But the name, he insists, is not important. "They keep changing their names to avoid sanctions, to avoid detection. If one group becomes too known they come up with different names, especially those, like 'Resistance Front' that strike a chord with Western audiences." Sketches of three terrorists involved in the Pahalgam terror attack. What is important, though, he stressed, is the sophistication of equipment, particularly radio sets; weapons and battlefield training; and levels of physical fitness, which are crucial to carry large packs over mountainous terrain at speed to avoid detection, before or after an attack. Pak Army Regulars? And that brought up the question - were these attackers, or any of the others who have killed Indians in the past, drawn directly from the Pakistan Army? Were they Pak Army regulars? "Very difficult to say... I don't think Pakistan will take that chance, but they may be people who have left the service or paramilitary commando candidates drawn aside and given special training. It could even be a selection of jihadis... but they all receive training." "You need tremendous endurance and physical fitness, you have to be trained to operate radios and weapons systems, you have to be trained to plan and coordinate attacks. This can't be done in a couple of days or months, and this can't be done without specialist military help." On India's War On Terror The Pahalgam attack has shocked the nation. It has shocked the world, drawing condemnation from Russia and China, as well as the US, Israel, and many European nations. The Kashmir narrative since the government scrapped Article 370 in August 2019 has been a positive one; there has been development, employment, and infrastructure creation. But the spectre of terrorism and terrorist activities continued - through last year, for example, there were a string of attacks on civilians and migrant workers. Many of these, though, were classified as 'lone wolf' strikes - i.e., unconnected, one-off attacks by terrorist sleeper cells. However, the last time there was a coordinated, large-scale attack like this was February 2019, when 40 soldiers from the CRPF, or Central Reserve Police Force, were slaughtered in Pulwama. Scenes from the Pulwama terror attack in February 2019. So does the Pahalgam attack signal a step back in the fight against terrorism in J&K? "I wouldn't say we are back to square one... what I will say, and said after Pulwama and Uri and other incidents, is that we need to carry out a thorough investigation... to fix responsibility." And that was a key part of Major General Mor's message on Pahalgam - that as much as the government must rely on technology, it needs also to focus on 'human intelligence', on building a network of informants who can deliver accurate information about terrorist movements. 'Human Intelligence' "We have the best intel agencies here - the Intelligence Bureau and military intelligence, for example, and I'm telling you I've seen J&K Police also do fantastic work. But the most important thing we are missing... something close to my heart... is human intelligence." A renewed focus on HUMINT, or human intelligence, which is basically gathering information through person-to-person contacts, spies, and other forms of espionage, and even old-fashioned interviews, was flagged by the government in August last year. Back then the government said it was refining the security matrix in J&K to counter terrorists switching to encrypted messaging apps for communication. It was time, sources told NDTV then, to reinforce the HUMINT network in Kashmir to complement tech-based info mining. Major General Mor emphasised the importance of that shift, telling NDTV, "Technology gives limited support... it is human intelligence that will win this war." However, he also offered a cautionary note, and said it takes time to cultivate sources and win their trust. "For this, you need to be close to the people. The centre of gravity in any situation like this is the local people... but it takes time to get such intel. It takes six months to create one good source." And once data is gathered, the Major General highlighted the need to be "faster than these guys", meaning rapid troop movement, once there is actionable intel, is needed to win the war. Sign up to read this article FREE! Exclusive Stories: Dive into content reserved just for members. Fewer Ads: A cleaner, more enjoyable reading experience. Enhanced Interface: Tailored just for you. Join Now – It's Free!

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