25-04-2025
Molly Sims shares her beauty routine with DailyMail.com: Discover her luxe skincare brand and glow-boosting secrets!
Molly Sims looks radiant — but it hasn't always been this way. The model, actress, and now founder of YSE Beauty (pronounced 'wise') is using her own skin struggles to rewrite the rules.
She has years of battling everything from cystic acne to hyperpigmentation to melasma to thank for it. Sims found herself frustrated by the endless cycle of harsh actives and complicated routines, none of which produced the results she was after.
'I knew there had to be a way to make science-backed, effective skincare that was also gentle, luxurious, and didn't overwhelm your skin,' she tells me in an exclusive interview with 'I wasn't seeing skincare that truly spoke to women like me — Gen X women who want results but don't have time for 12 steps.'
YSE Beauty Your Favorite Ex Exfoliating Pads
These pads pre-soaked in glycolic acid and PHAs work wonders, smoothing away rough and flaky skin while softening and brightening.
Molly Sims counts this gentle formula as one of her favorites, telling 'This is the ultimate game-changer — unlike any exfoliator I've ever used before.'
From $15 Shop
YSE Beauty is undeniably chic and effective at once, exactly what Sims was going for when she dreamed up a streamlined collection designed to take the guesswork out of everyday routines.
Two years in (the brand's anniversary is today, April 25!), it's become a go-to for those who want real results with zero stress. The minimalist collection has quickly gained a cult following for its skin-loving formulas and no-fuss philosophy.
This less-is-more approach really works. I had the opportunity to test the entire YSE Beauty range (and am still using it!), and it's been amazing across the board.
YSE Beauty Take It Off Gel-Oil Cleanser
As effective on the skin as it is gorgeous on the countertop, this utterly gorgeous peachy-gold cleanser works overtime to remove ever trace of grime and makeup from skin.
Earning high praise from aestheticians and beauty enthusiasts alike, the cleanser earns yours truly's five-star appreciation, too. Even on my sensitive skin, it cleanses deeply and leaves my complexion feeling soft and nourished.
$45 Shop
YSE Beauty Morning Cocktail Vitamin C Serum
This multitasking serum is easily one of the brand's standout hits — it's no wonder that it boasts such a cult following.
'I wanted a vitamin C that didn't smell funky, didn't pill, didn't leave that sticky residue — and most importantly, actually worked,' Sims says.
The result is a silky, brightening blend of stabilized vitamin C, azelaic acid, niacinamide, squalane, and hyaluronic acid that wear like a dream, even under makeup. 'Once you try it, you get why it has such a loyal fan base.'
$85 Shop
YSE Beauty Skin Glow SPF 30 Primer
Sims refers to this as the 'best of all worlds.' We do love a multitasking moment, and all the better if you can achieve multiple benefits in a single application.
Skin Glow imparts a quick glow to leave your skin flushed and beautiful while protecting it from harmful UV rays and blurring away imperfections.
$48 Shop
YSE Beauty Xtremely Rich Moisturizer
'It's like a hug for your skin,' Sims says of her insanely decadent face cream. It lives up to the name, drenching even my parched skin in quick and lasting moisture.
Over time, it brightens while minimizing dark spots and protecting the skin barrier — a true workhorse that performs multiple functions without too many ingredients.
$65 Shop
YSE Beauty Like a Gloss Hydrating Lip Tint
Smoothing and ultra-hydrating, the brand's new lip tint is a must for year-round comfort. It's packed with nourishing ingredients like hyaluronic acid, shea butter, and coconut oil, wrapping lips in intensive moisture while imparting a hint of color.
Plus, it's available in four colors, each of which leaves behind just enough color to brighten up your complexion.
$30 Shop
The popular Morning Cocktail Vitamin C Serum layers like a dream, even on my super sensitive skin, and Your Favorite Ex Exfoliating Pads — which, incidentally, Jennifer Garner uses and loves — left my face baby-soft without the usual sting.
In fact, the multitasking serum is easily one of the brand's standout hits — it's no wonder that it boasts such a cult following. 'I wanted a vitamin C that didn't smell funky, didn't pill, didn't leave that sticky residue — and most importantly, actually worked,' she says.
The result is a silky, brightening blend of stabilized vitamin C, azelaic acid, niacinamide, squalane, and hyaluronic acid that wear like a dream, even under makeup. 'Once you try it, you get why it has such a loyal fan base.'
Another staple in the range, the exfoliating pads, is one of Sims' ride-or-die products. 'I'm obsessed,' she shares. 'They're gentle enough for daily use but deliver stunning results. My skin just looks better, period.'
Understandably so, as the pads are infused with a sloughing medley of glycolic acid, PHAs, and skin-soothing ectoin to smooth away dead skin cells while softening and brightening to leave skin vibrant. Sims even keeps the travel-size version in her bag when she's on the road.
While Sims once subscribed to the 'more is more' approach, those days are long gone. 'My skin was angry, red, and inflamed, and I couldn't figure out why,' she admits. 'Now I know: Your skin doesn't need everything, it just needs the right things. Gentle consistency wins every time.'
Her current routine is basically a masterclass in streamlined skincare. Her mornings begin with Take It Off Gel-Oil Cleanser, followed by her signature exfoliating pads and vitamin C serum. She tops it off with Skin Glow SPF 30 Primer, which blurs imperfections while imparting a fresh glow.
At night, Sims adds the Deep Down Exfoliating Gel a few times a week and layers on Last Call Retinol Serum and The Problem Solver Correcting Cream. She seals everything in with Xtremely Rich Moisturizer, calling it a 'hug for your skin.'
Despite her packed schedule, there's still time for Sims to test out new beauty finds. 'You'd be shocked by the sheer amount of stuff,' she laughs.
But, she adds, there are three staples she always carries: the Skin Glow SPF 50 Primer, Wide Awake Brightening Eye Cream, and Like a Gloss Hydrating Lip Mask. 'I wear it all day and while I sleep,' she confesses. 'It's so nourishing and soothing — I'm happy to live in it!'
