Latest news with #MotorolaMobility
National Post
4 days ago
- Business
- National Post
Lenovo and Motorola announce partnership with FIFA Club World Cup 2025™
Article content Lenovo and Motorola partner with landmark global club football tournament Partnership will spotlight Motorola's iconic brand through activations at pitch-side and engagement with fans across the globe Article content MORRISVILLE, N.C. — Lenovo and Motorola Mobility, a Lenovo company, have partnered with the FIFA Club World Cup 2025™ Article content Motorola, a Lenovo brand, has been named Official FIFA Club World Cup 2025™ Smartphone Partner and will use the milestone in club football to promote the brand on a global scale, engaging with fans worldwide. Article content The FIFA Club World Cup 2025™ takes place in the United States, starting June 14, marking the start of a bold new era of global club football. Article content 32 of the planet's most iconic teams, from across all six confederations, will play 63 matches across four weeks looking to be crowned club world champions. Article content As an Official FIFA Club World Cup 2025™ Partner, Lenovo and Motorola will provide essential hardware, services, and smart solutions to FIFA and all 32 qualified teams participating in the reimagined tournament. This includes advanced AI PCs, tablets and workstations, plus Motorola smartphones. These tools will help support tournament operations, content capture and collaboration, and on-the-ground support throughout the competition. Article content On-site marketing initiatives include Lenovo and Motorola-branded content running on field-level LED screens and stadium video board(s) before, during, and after each match. Exclusive content will also be captured pitch-side during some matches using Motorola's most innovative smartphones to date, the Motorola razr family 2025. 'Motorola is proud to support this new global club football landmark with smarter technology,' said Sergio Buniac, President of Motorola. 'The FIFA Club World Cup 2025 represents an incredible opportunity to showcase not only the world's best football clubs, but also the transformative potential of innovation. Through our infrastructure, devices – from smartphones to Lenovo PCS & servers, and services, we'll help FIFA deliver a globally inclusive tournament for fans around the world.' Article content FIFA Secretary General Mattias Grafström said: 'The inaugural FIFA Club World Cup will mark a new era in global club football – one that is inclusive, innovative and more connected than ever before. We're delighted to have Motorola and Lenovo joining us for this groundbreaking tournament. Their world-class technology and global perspective will help elevate the experience for fans, teams and other stakeholders.' Article content This partnership builds on Lenovo's heritage in powering the technology that has and continues to underpin many flagship global sporting properties and aligns with a mission to provide smarter technology for all, on and off the pitch. Article content Fans from around the world are set to come together to mark the inception of a new global tradition, and tickets remain available to join them. Visit to secure your seat and be part of football history. Article content Lenovo is a US$69 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). To find out more visit and read about the latest news via our StoryHub. Article content Article content Article content Article content Article content Article content
Indian Express
30-04-2025
- Business
- Indian Express
‘Over the last 2 years, 65% of phones we sold were not black or grey': Motorola's VP of design on going bold
When you step into a store and ask for a Motorola smartphone, it's easy to distinguish the device from other phones on the market. It's colourful, features a vegan leather back, and the AI features blend seamlessly into the user interface. The focus on bringing more fun and personalisation to the lineup, along with the consistency and coherence across products, is part of a new strategy that Motorola has implemented — and is now seeing the rewards. While colour experimentation and new finishes are nothing new for Motorola, there's a clear throwback to the early 2000s, with a bold slate of fun colours making a comeback at a time when most smartphones look cold and utilitarian, dominated by space grey and silver aluminium bodies. 'I can tell you as a fact that over the past two years, 65 per cent of the phones we sold were not black or grey. We have grown in volume, and 65 per cent of that growth came from phones in colours other than black, grey, or white — the traditional colours that typically dominate the market. So for us, it's working, and I believe it's working because we have the right strategy and the right partner,' Ruben Castano, Vice President, Design, Brand & CX, Motorola Mobility, told in an interview on the sidelines of the launch of Motorola Edge 60 Pro in India. 'We take colour very seriously' Castano emphasised that it's not just about launching a phone in any colour, but about choosing the right colour shades. Motorola works closely with Pantone, the company behind the universal-standard in colour language for over 60 years, to select the colours for its devices. 'We are not playing around with colours — we take colour very seriously. We have a global, multi-year exclusive agreement with Pantone. Our competitors can put as many colours as they want on their devices — or none at all — but it's about choosing the right colours,' he said. Castano said Motorola and Pantone work closely on selecting colours, and the choice of colours depends largely on what works best on smartphones. He said Pantone has a global network of experts across many different industries and understands social, cultural, macro, and micro trends very well. Castano is seen with the Motorola Edge 60 Pro, which has a dedicated 'AI key', a button on the left of the phone that trigger Moto AI. Google's Gemini, Microsoft's Copilot and for the first time, the AI search engine Perplexity AI will be preloded on the device. (Image credit: Anuj Bhatia/Indian Express) 'Pantone brings global expertise and a vast network of professionals who work across industries — from fashion and apparel to automotive and interior design. This deep knowledge of the colours that will influence consumers when our products hit the market is the real key. Our competitors can also try to work with colours, but picking the right colours is what matters — and we can do that because we have the right partner.' 'We review with them multiple times a year. From those reviews, which initially have nothing to do with colour, we begin to distil information from what's called forecasting. Based on that forecasting, we start selecting colours together. Of course, we rely on their expertise, but we make the selections together because we are the experts in our field — mobile phones,' he said, explaining how Pantone colours are selected. The brand also considers seasonality when making these decisions. 'Certain colours might work well in other fields, in other verticals, in other industries, but when it comes to mobile phones, you have to know which ones will work best for our devices. We also know when our products will hit the market, and seasonality, believe it or not, plays a big role. When our products launch, they are part of a broader story of what's happening in the world of consumers,' Castano said. Going beyond colours But as Castano explained, colour is just one part of the story. Motorola is also putting a lot of thought into choosing different materials and finishes for its devices to make its products feel more welcoming. He said it's all part of the plan to make intentional design considerations and bring splashy colours and differentiated finishes, other than metal body designs, to make sure their products feel more like an extension of their customers' personalities. 'There's a lot of effort put into the material, texture, and finish of the device. When you pick it up and hold it in your hand, it doesn't feel like a low-cost piece of plastic. It's vegan leather, materials, and textures developed with a lot of know-how that complement the overall experience. And each device is different from the next. Each colour is different from the next. We don't apply the same texture as a copy-and-paste process across our entire line. We go the extra step of identifying the colour and then selecting the right finish and texture that works best with that specific colour,' he explained. Growing in India Motorola has experienced a resurgence in the global smartphone market lately, with the brand setting an aggressive target to become one of the top three smartphone players in the world within the next three years. Lenovo, the world's largest PC vendor by volume, acquired Motorola from Google in 2014. In recent years, Motorola has made strategic changes and is focusing on refining its portfolio across both high-end and mid-range smartphones. In 2020, Motorola rebooted its iconic Razr as a foldable smartphone. That device, along with its subsequent versions, has placed the brand in direct competition with Apple and Samsung in the high-end phone market. 'Moto AI is not an application or a destination. It's available everywhere—on the lock screen, the home panel, or within any application, at any given time,' says Castano. (Image credit: Anuj Bhatia/ Indian Express) In the US, Motorola is the third-largest smartphone vendor by market share. In Latin America, Motorola is the second-largest player. In India, Motorola has a 6 per cent market share in 2024, but the brand has seen a growth of 135.9 per cent, the highest among all smartphone brands in the country, according to International Data Corporation (IDC). Motorola grew 23 per cent in 2024, surpassing 57 million units globally, as per research firm Canalys. Part of its growth in India comes from the mid-range segment. 'It's always about pricing the products correctly. It's also about finding the right features that are meaningful for consumers and bringing them at more affordable price points, without sacrificing quality or premiumness, because all those things can be delivered in a very compelling package. For us, the success we have seen in India also has to do with the fact that we are able to put together a very cohesive value proposition for the Indian consumer — great design, appealing colours, materials and finishes, and great durability on our devices,' said Castano. He said the way Motorola brought premium features like curved displays, premium vegan leather finishes, styluses, and AI features to smartphones at affordable prices has resonated with consumers in India, and that's reflected in how the brand grew in the country. Motorola manufactures its smartphones in India. But as Castano indicated, Motorola wants to be seen as a lifestyle brand as much as a tech brand. That's part of the strategy to capture market share in different product segments. In recent months, the brand has expanded its connected ecosystem by debuting laptops, tablets, smartwatches, and wireless earbuds.
Broadcast Pro
23-03-2025
- Business
- Broadcast Pro
Motorola Mobility & e& UAE partner for enterprise mobility solutions
This collaboration will deliver latest innovations in digital technology, data security, and mobile device management to organizations across the UAE. Motorola Mobility has announced a strategic partnership with e& UAE, the telecom arm of global technology group e&, to empower businesses in the UAE with advanced enterprise-grade mobility solutions. This collaboration will deliver the latest innovations in digital technology, data security and mobile device management to organisations across the UAE. The partnership is designed to equip businesses with a comprehensive suite of B2B enterprise mobility solutions that streamline device management, boost productivity and ensure robust security. From cost-effective options for Small and Medium-sized Businesses (SMBs) to highly integrated solutions for large corporations, the collaboration offers a flexible range of devices and services to meet diverse business needs. Oscar Garcia, Senior Vice President, Business Marketing and Innovation, e& UAE said: As the UAE solidifies its position as a global digital transformation hub, businesses face increasing pressure to adopt digital-first strategies that enhance agility and performance. Our partnership with Motorola Mobility addresses the rising demand for solutions that ensure operational efficiency, team connectivity, and sustainability. By integrating enterprise-ready mobility solutions, businesses can streamline everyday tasks, overcome operational challenges, and focus on driving growth. With advanced and reliable tools, we aim to empower organisations to confidently navigate this digital evolution and create lasting value. The partnership between Motorola Mobility and e& UAE will also involve several strategic initiatives. These include joint projects that leverage their combined strengths in enterprise mobility technology development, service enhancements, and market expansion. Additionally, the companies will develop tailored enterprise mobility solutions to meet the specific needs of government, enterprise, and SMB customers in the UAE. Motorola Mobility and e& UAE will also collaborate on sustainability efforts, such as eco-friendly trade-in offers and increasing eSIM adoption. Sharay Shams, General Manager, Motorola Middle East, added: 'Motorola's B2B enterprise-ready smartphones offer the latest advancements in digital technology, data security, and mobile device management. Our commitment to empowering businesses with solutions that enhance productivity and elevate performance is at the heart of this partnership with e& UAE. By providing tools that are not only advanced but also user-friendly, we aim to transform workspaces, enhance collaboration, and ensure device security. From streamlining workflows to safeguarding sensitive data, Motorola is dedicated to making business operations smoother and more accessible.'
TECHx
21-03-2025
- Business
- TECHx
Motorola & e& UAE Partner for Enterprise Mobility
Motorola Mobility, a global leader in consumer and enterprise mobile solutions, has entered a strategic partnership with e& UAE, the telecom arm of global technology group e&, to provide cutting-edge enterprise mobility solutions to businesses in the UAE. This collaboration aims to empower organizations with the latest innovations in digital technology, data security, and mobile device management. The partnership is designed to offer businesses in the UAE a comprehensive suite of B2B mobility solutions that enhance device management, improve productivity, and ensure robust security. From cost-effective options for Small and Medium-sized Businesses (SMBs) to highly integrated solutions for large corporations, the collaboration offers a flexible range of devices and services to meet diverse business needs. Oscar Garcia, Senior Vice President of Business Marketing and Innovation at e& UAE, said, 'As the UAE solidifies its position as a global digital transformation hub, businesses are under increasing pressure to adopt digital-first strategies that boost agility and performance. Our partnership with Motorola Mobility addresses the growing demand for solutions that ensure operational efficiency, team connectivity, and sustainability. By integrating enterprise-ready mobility solutions, businesses can streamline tasks, overcome operational challenges, and focus on growth.' The Motorola Mobility and e& UAE partnership will involve several strategic initiatives, including joint projects to develop enterprise mobility technologies, enhance services, and expand market reach. The companies will also design tailored mobility solutions to meet the needs of government, enterprise, and SMB customers in the UAE. Additionally, they will collaborate on sustainability efforts, such as eco-friendly trade-in offers and boosting eSIM adoption. Sharay Shams, General Manager of Motorola Middle East, stated, 'Motorola's B2B enterprise-ready smartphones incorporate the latest advancements in digital technology, data security, and mobile device management. Our goal is to empower businesses with tools that enhance productivity and performance. This partnership with e& UAE is centered around transforming workspaces, improving collaboration, and ensuring device security.' Motorola Mobility's enterprise mobility solutions offer technology designed to elevate productivity and business performance. The suite includes advanced desktop and multi-screen capabilities, secure device fleet management, streamlined task management tools, and robust communication features for seamless collaboration. Powered by ThinkShield® for Mobile, Motorola ensures its devices are protected against cyber threats, maintaining data integrity. With government-grade certifications and Moto Care customer support, Motorola's solutions are trusted by businesses looking to thrive in a dynamic, digital world.
Zawya
21-03-2025
- Business
- Zawya
Motorola Mobility and e& UAE partner to deliver comprehensive solutions for enterprise mobility in the UAE
Dubai, United Arab Emirates – Motorola Mobility, a global leader in innovative consumer and enterprise mobile solutions, has announced a strategic partnership with e& UAE, the telecom arm of global technology group e&, to empower businesses in the UAE with advanced enterprise-grade mobility solutions. This collaboration will deliver latest innovations in digital technology, data security, and mobile device management to organizations across the UAE. The partnership is designed to equip businesses with a comprehensive suite of B2B enterprise mobility solutions that streamline device management, boost productivity, and ensure robust security. From cost-effective options for Small and Medium-sized Businesses (SMBs) to highly integrated solutions for large corporations, the collaboration offers a flexible range of devices and services to meet diverse business needs. Oscar Garcia, Senior Vice President, Business Marketing and Innovation, e& UAE said: 'As the UAE solidifies its position as a global digital transformation hub, businesses face increasing pressure to adopt digital-first strategies that enhance agility and performance. Our partnership with Motorola Mobility addresses the rising demand for solutions that ensure operational efficiency, team connectivity, and sustainability. By integrating enterprise-ready mobility solutions, businesses can streamline everyday tasks, overcome operational challenges, and focus on driving growth. With advanced and reliable tools, we aim to empower organisations to confidently navigate this digital evolution and create lasting value.' The partnership between Motorola Mobility and e& UAE will also involve several strategic initiatives. These include joint projects that leverage their combined strengths in enterprise mobility technology development, service enhancements, and market expansion. Additionally, the companies will develop tailored enterprise mobility solutions to meet the specific needs of government, enterprise, and SMB customers in the UAE. Motorola Mobility and e& UAE will also collaborate on sustainability efforts, such as eco-friendly trade-in offers and increasing eSIM adoption. Sharay Shams, General Manager, Motorola Middle East, said, "Motorola's B2B enterprise-ready smartphones offer the latest advancements in digital technology, data security, and mobile device management. Our commitment to empowering businesses with solutions that enhance productivity and elevate performance is at the heart of this partnership with e& UAE. By providing tools that are not only advanced but also user-friendly, we aim to transform workspaces, enhance collaboration, and ensure device security. From streamlining workflows to safeguarding sensitive data, Motorola is dedicated to making business operations smoother and more accessible." Motorola Mobility's B2B enterprise mobility solutions are designed to empower organizations with technology that enhances productivity and elevates business performance. The comprehensive suite of services includes advanced desktop and multi-screen capabilities, secure device fleet management solutions, streamlined task and workflow management tools, and robust communication features that facilitate seamless collaboration. Powered by - ThinkShield® for Mobile – a comprehensive mobile device security solution, Motorola ensures its devices are safeguarded against cyber threats, maintaining the integrity of business data. The solutions meet the highest standards with government-grade certifications, providing compliance and security for enterprises in sensitive sectors. Moto Care customer support ensures swift issue resolution and maximum uptime, making Motorola the trusted partner for businesses aiming to thrive in a dynamic and digital environment.
