12-05-2025
Mubashir partners with Al Mouj Muscat to expand outdoor ad opportunities
Mubashir, a leading digital-out-of-home (DOOH) company in Oman, has announced a strategic partnership with Al Mouj Muscat, one of the country's premier lifestyle destinations, introducing its smart outdoor advertising network across key locations within the community.
Through this collaboration, Mubashir aims to offer advertisers the opportunity to connect with a high-value audience made up of families, local residents, expat residents, business travellers and tourists.
With more than 8,000 residents representing 85 nationalities and more than 4 million visitors annually, Al Mouj Muscat presents a lucrative environment for brands aiming to strengthen their presence in a lifestyle-driven setting.
Strategically placed screens in areas with high dwell time look to ensure that brand messages are effectively absorbed by audiences.
The new network intends to provide brands with measurable exposure through post-campaign reporting, offering insights into traffic, impressions, and ad plays.
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As part of this rollout, Mubashir will also introduce innovative ad tech solutions designed to enhance campaign performance and audience engagement.
These advancements will support more interactive and data-driven advertising experiences, helping brands create greater impact.
Additionally, advertisers benefit from easy access to Mubashir's nationwide platform, allowing for greater campaign management flexibility and responsiveness.
Mubashir currently operates a growing network of more than 300 digital screens across Oman, spanning key regions from Muscat to Salalah.
In a statement to Campaign Middle East, Mubashir said that this expansion at Al Mouj Muscat is part of Mubashir's broader growth strategy to strengthen its footprint in Oman.
The company aims to expand across the MENA region, offering businesses new opportunities to reach engaged audiences in prime destinations.
