Latest news with #MunirKhoja
Malaysian Reserve
23-04-2025
- Automotive
- Malaysian Reserve
Breaking New Ground: Rally Jameel 2025 Kicks Off in Jordan
PETRA, Jordan, April 23, 2025 /PRNewswire/ — Rally Jameel, the first women-only navigational rally in the Middle East, officially kicked off in the iconic city of Petra, Jordan, marking the official start of its highly anticipated fourth edition and its first-ever cross-border expansion. Spanning five days and covering a 1,600-kilometer route across two countries, this year's rally represents a historic expansion beyond Saudi Arabia. The route begins in Petra, one of the New Seven Wonders of the World, and winds through the cities of Tabuk, AlUla, and Hail, before concluding in Qassim, offering participants a once-in-a-lifetime adventure through ancient trade routes, dramatic rock formations, and winding mountain ranges. The rally features 41 teams from 37 countries, as four originally registered teams encountered minor logistical and registration hurdles that prevented their final confirmation. More than a motorsport event, Rally Jameel is a platform for empowerment and inclusion, spotlighting the growing role of women in the world of rallying and adventure sports. As a Saudi-born initiative, it has evolved into a globally recognized event, reinforcing Saudi Arabia's role in shaping the future of motorsport and positioning the region as a hub for culturally rich adventure tourism. Munir Khoja, Managing Director of Jameel Motorsport and Marketing Communications at Abdul Latif Jameel Motors, said: 'The launch of Rally Jameel 2025 in Petra marks a pivotal step in our ambition to elevate women's motorsport and expand Saudi Arabia's presence on the global sporting stage. As we expand beyond borders, we remain committed to empowering women through world-class sporting opportunities that challenge and inspire, in line with Vision 2030. This year's edition reflects the spirit of exploration, resilience, and cross-cultural connection that has always defined Rally Jameel, and we are extremely proud to support this journey and the incredible women driving it forward.' Zaid Balqez, Chief Executive Officer of Jordan Motorsport said: 'Hosting the launch of Rally Jameel here in Petra is a proud milestone for us, one that underscores the strength and potential of regional partnerships. Our collaboration with Jameel Motorsport reflects a shared vision to elevate the profile of motorsport across the region, not only as a competitive discipline, but as a platform for empowerment, cultural exchange, and adventure tourism. Together, we aim to create a more inclusive and globally connected motorsport ecosystem that positions the Middle East as a leading destination for world-class sporting experiences.' Contact:Email: Mobile: +971 52 502 6834 Photo –
Arab News
23-04-2025
- Automotive
- Arab News
Rally Jameel gets underway, route expands beyond Saudi Arabia's historic sites
PETRA: Starting in the ancient city of Petra, Rally Jameel, the first women-only navigational rally in the Middle East, got underway on Tuesday with the participation of 41 teams from 37 countries. For the latest updates, follow us @ArabNewsSport The official ceremony for the 4th edition of Rally Jameel was attended by prominent Jordanian figures, including Dr. Fares Braizat, chief commissioner of Petra Development and Tourism Region Authority. Spanning five days and covering a 1,600-kilometer route through two countries, this year's rally is a historic expansion beyond Saudi Arabia. The route begins in Petra, one of the Seven Wonders of the World, and winds through Tabuk, a city framed by striking mountain ranges and ancient trade routes; AlUla, renowned for its dramatic rock formations; Hail, long considered the heart of the Arabian Peninsula's caravan trade; and concludes in Qassim, a region celebrated for its rich agricultural traditions — offering participants a once-in-a-lifetime adventure. Munir Khoja, managing director at Abdul Latif Jameel Motors, said: 'The launch of Rally Jameel 2025 in Petra marks a pivotal step in our ambition to elevate women's motorsport and expand Saudi Arabia's presence on the global sporting stage. 'As we expand beyond borders, we remain committed to empowering women through world-class sporting opportunities that challenge and inspire, in line with Vision 2030. This year's edition reflects the spirit of exploration, resilience, and cross-cultural connection that has always defined Rally Jameel, and we are extremely proud to support this journey and the incredible women driving it forward.' Zaid Balqez, CEO of Jordan Motorsport said: 'Hosting the launch of Rally Jameel here in Petra is a proud milestone for us, one that underscores the strength and potential of regional partnerships. Our collaboration with Jameel Motorsport reflects a shared vision to elevate the profile of motorsport across the region, not only as a competitive discipline, but as a platform for empowerment, cultural exchange, and adventure tourism. Together, we aim to create a more inclusive and globally connected motorsport ecosystem that positions the Middle East as a leading destination for world-class sporting experiences.' The five-day event continues to set new benchmarks in global motorsport. With growing international participation and expanded geographic reach, the rally is carving out a lasting legacy. It reveals not only elite navigational talent, but also the region's evolving landscape of opportunity, ambition and leadership for women.
Arab News
09-04-2025
- Automotive
- Arab News
Rally Jameel organizers reveal plans for 2025 edition
JEDDAH: The first women-only navigational rally in the Middle East kicks off from Petra in Jordan, where 100 women from 37 countries take the driver's seat for a journey of unique motorsport experience, empowerment, and adventure. For the latest updates, follow us @ArabNewsSport The Rally Jameel 2025, which runs from April 21-26, will see pilots and co-pilots competing across Jordan and Saudi Arabia's diverse landscapes, beginning in Petra and ending in Qassim. During a press conference held at Hayy Jameel, organizers of Jameel Motorsport announced that the fourth edition of Rally Jameel will bring together 45 teams from 37 countries. With 25 returning teams from previous editions and 20 first-time participants, the 2025 edition reflects the event's growing global momentum and reputation as a platform for competition, cultural exchange, and empowerment. Munir Khoja, managing director of Jameel Motorsport and marketing communications at Abdul Latif Jameel Motors, said: 'Rally Jameel continues to evolve as a powerful platform that brings together women from across the globe to share in a unique motorsport experience. This year, we proudly celebrate the return of seasoned teams who have helped shape the rally's legacy, while welcoming a new wave of competitors eager to make their mark. It's this vibrant mix of experience and fresh energy that makes the rally so special. With its expanded route and increasing international recognition, Rally Jameel not only advances women's participation in motorsport, but also embodies the spirit of Vision 2030 by showcasing the natural beauty, cultural richness, and adventure tourism potential of our region.' With interest in the 2025 Rally Jameel already running at record levels, Abdullah Bakhashab, head of the organizing committee, had detailed the outline route for the six-day event. He said: 'Racing from Petra to Qassim on deserts, mountain ranges, and coastal vistas, the route for the 2025 Rally Jameel covers 1,500 km, taking the 45 teams deep into the natural beauty and geographic diversity of Saudi Arabia and Jordan.' Asked about the historic milestone as the rally goes global for the first time, he explained: 'This year's rally is witnessing a significant leap forward, as an agreement has been reached with the Kingdom of Jordan to launch the rally from Petra and they have welcomed the idea and given us all the support we needed.' He added that advanced technologies are being utilized in the participating cars. 'Unlike traditional speed-based rallies, Rally Jameel focuses on navigation and strategy, offering competitors an experience that blends adventure with technical expertise. Speaking about promoting and supporting local female racers, Bakhashab confirmed it is one of the main goals of Rally Jameel, saying: 'Since it started, it is all about the empowerment of women and we are glad that through the previous editions we had so many names who are now taking their competitions into higher level around the world.' He added: 'Not just Saudi women come to race but also participants from as far away as the USA and Europe.' According to organizers, the rally offers a unique lens for participants and attendees to experience the natural beauty and geographic diversity of Saudi Arabia and Jordan. This immersive journey not only attracts motorsport enthusiasts, but also highlights the region's potential as a world-class destination for outdoor exploration. With a diverse field of competitors, this edition underscores the rally's role in uniting women from around the world through adventure, resilience, and shared passion for motorsport. It also serves as a stage for building connections across cultures, championing inclusivity, and celebrating personal breakthroughs on and off the course.
Arab News
29-03-2025
- Automotive
- Arab News
Rally Jameel 2025 expands across borders
Jameel Motorsport, part of Abdul Latif Jameel Motors, the authorized distributor for Toyota vehicles in Saudi Arabia since 1955, has announced the official closure of registration for the fourth edition of Rally Jameel, the region's first-ever women's only navigational rally in the Middle East. This year's event attracted applications from 70 teams representing 39 countries and 25 motorsport federations, underscoring its global appeal and growing status as a premier motorsport event for women. A rigorous evaluation process has been conducted to determine the final lineup of teams eligible to compete, which will be announced soon. Notably, the majority of international participants were nominated by their respective country's motorsport federation. For the first time, Rally Jameel will commence in Petra, Jordan, one of the world's most breathtaking archeological wonders, before crossing into Saudi Arabia. The six-day journey will cover 1,500km, traversing five cities, including Tabuk, AlUla, Hail, and Qassim. Competitors will navigate through some of the region's most stunning and historically rich landscapes, with many stages set against the backdrop of UNESCO World Heritage Sites, reinforcing the rally's role in promoting adventure tourism in Saudi Arabia. Munir Khoja, managing director of Jameel Motorsport and marketing communications at Abdul Latif Jameel Motors, said: 'The rising interest in Rally Jameel 2025 underlines its significance as a pioneering platform in women's motorsport. This year's edition not only builds on past successes but also introduces new challenges and opportunities for competitors. With an expanded route, the rally elevates the competition, allowing participants to experience a blend of history, strategy, and adventure like never before. We look forward to welcoming all participants for what promises to be a milestone edition.' The 2025 edition promises an unparalleled adventure, taking competitors on a journey through some of the most breathtaking and rarely explored landscapes of Saudi Arabia. This year's expanded route offers a true test of endurance and skill, blending the thrill of motorsport with the essence of adventure tourism, as participants navigate diverse terrains, from desert dunes to rugged mountain trails. Reflecting on her experience, last year's champion Ewelina Chlebowska said: 'Rally Jameel 2024 was an unforgettable experience and winning it was a proud moment that pushed me to my limits. Every stage tested my ability to adapt, strategize, and stay focused under pressure. Coming back this year, I'm excited to take on new challenges and see how the rally's expansion elevates the competition even further.' Second-place winner Maha Al Hamali added:' This rally is about determination, strategic thinking, and skill. Competing alongside incredible women from around the world not only pushes you to be your best but also fosters a sense of unity and mutual respect. The upcoming edition will set a new benchmark, bringing even greater competition and opportunities for growth, and I can't wait to see what's in store.'
Campaign ME
28-03-2025
- Entertainment
- Campaign ME
Jameel Motorsport disrupts Fortnite ecosystem to demonstrate cost of deforestation
Saudi Arabia's Jameel Motorsport, part of Abdul Latif Jameel, has partnered with Serviceplan Arabia to launch The Treeless Map initiative that merges gaming with environmental awareness. Through a custom-built Fortnite map, which removes one of the game's core resources – trees, the initiative highlights the devastating impact of deforestation and natural resource depletion. Karim Mroueh, Head of Digital and Innovation at Serviceplan Group Middle East, said, 'To align with Saudi Arabia's climate goals – and Jameel Motorsport's commitment to that vision – we wanted to turn gaming hours into learning hours. To connect with younger audiences, we had to meet them where they are and disrupt the environment they engage with most: the virtual world of Fortnite.' Deforestation remains one of the Middle East's most pressing ecological challenges, with long-term consequences likely to be felt most acutely by the younger generation. With today's youth spending an average of 22 hours per week on gaming platforms like Fortnite, traditional awareness campaigns often struggle to reach them. In Fortnite, however, trees are more than just visual elements; they are a critical survival resource, providing players with wood to build and protect themselves. By removing this vital component, The Treeless Map forces players to adapt to a harsher landscape, reflecting the real-world consequences of environmental destruction. A simple change, with powerful campaign is not sponsored, endorsed or administered by Epic Games, Inc. The campaign, thus, raised awareness for the challenge that every minute, 2,400 trees are cut down, making deforestation a major threat to our planet's future. Munir Khoja, Managing Director of Marketing Communications at Abdul Latif Jameel, said, 'This initiative reflects our broader commitment to supporting Saudi Arabia's climate change action and contributing to the United Nations Sustainable Development Goals.' 'By challenging players to adapt to a world without trees or water, we hope to inspire a greater appreciation for our planet's resources and the urgent need to protect them,' Khoja added. Within the first 24 hours, the campaign generated more than 1 million impressions and added 24,000 new followers to Jameel Gaming's Instagram account – demonstrating the potential of combining meaningful engagement with immersive entertainment. 'Gaming is one of the fastest-growing industries in the region. It has the power to connect and inspire an entire generation,' said Rami Hmadeh, Managing Partner at Serviceplan Arabia. 'At Serviceplan, we're committed to pushing creative boundaries – using platforms like gaming not just to entertain, but to start conversations that matter,' Hmadeh added. CREDITS: Client: Jameel Motorsport Agency: Serviceplan Arabia
