Latest news with #MurielGonzalez
Yahoo
5 days ago
- Business
- Yahoo
VitaHustle® Launches at The Vitamin Shoppe® to Bring Clean, All-in-One Nutrition to Consumers Nationwide
Innovative nutrition shake brand, founded by Kevin Hart, is now available in-store and online LOS ANGELES, June 5, 2025 /PRNewswire/ -- VitaHustle, the wellness brand founded by entertainer and entrepreneur Kevin Hart, is excited to announce the nationwide launch of its flagship product, VitaHustle ONE, at The Vitamin Shoppe®. Now available in-store, online, and via Instacart, VitaHustle ONE delivers a clean, convenient solution to daily nutrition—combining protein, essential vitamins, superfoods, and probiotics in one delicious shake. With a growing demand for simple, effective wellness solutions, VitaHustle ONE replaces your daily multivitamin with a shake that supports protein intake, mood, energy, gut health, and overall wellness. Its clean-label formulation is 100% plant-based and free of preservatives, added sugars, and the top nine allergens. "The Vitamin Shoppe provides the education and access needed to bring VitaHustle to consumers nationwide," said Kevin Hart, co-founder of VitaHustle. "Our mission is to simplify wellness, and by partnering with The Vitamin Shoppe, we're able to make VitaHustle ONE Superfood Protein available to even more people who want clean, convenient, and damn delicious nutrition." Following the success of VitaHustle ONE Superfood Protein, VitaHustle ONE Lean Protein & GLP-1 Support is now also available, exclusively at The Vitamin Shoppe. This lower-calorie formulation builds on the core benefits of VitaHustle ONE and includes targeted ingredients that help support appetite control. "We're thrilled to add Kevin Hart's VitaHustle ONE product line to our industry-leading assortment at The Vitamin Shoppe. Today's wellness consumers are actively seeking out simplified and effective, on-the-go daily nutrition solutions—and VitaHustle ONE delivers an exceptional option with science-backed, high-quality ingredients, in a delicious and convenient product," said Muriel Gonzalez, President of The Vitamin Shoppe. VitaHustle ONE and VitaHustle ONE Lean are available at The Vitamin Shoppe locations nationwide and online at About VitaHustle VitaHustle®, founded by Kevin Hart, is on a mission to simplify daily nutrition and empower individuals to live healthier lives — without the complexity of supplements, pills, or meal prep. Its clean, all-in-one daily nutrition shake is made with plant-based protein, superfoods, vitamins, probiotics, and adaptogens — delivering complete wellness in one delicious serving. Since launching in 2022, VitaHustle has quickly emerged as a fast-scaling brand, selling over 1 million products with thousands of 5-star reviews from customers who have made VitaHustle part of their daily routine. The brand's community-first approach, field marketing and social activations have helped fuel rapid growth across the space. With more innovative products on the horizon, VitaHustle continues to expand its footprint both online and in retail, redefining how people approach daily wellness — one shake at a time. Products are available online at on QVC, and now nationwide at The Vitamin Shoppe and Sprouts. For more information, visit About The Vitamin Shoppe Lifelong Wellness Starts Here™. The Vitamin Shoppe® is a global, omnichannel specialty retailer and wellness lifestyle Company with the mission of providing customers with the most trusted products, guidance, and services to support them on their journeys of lifelong wellness. Based in Secaucus, New Jersey, the Company offers a comprehensive assortment of nutritional solutions, including vitamins, minerals, sports nutrition, specialty supplements, herbs, homeopathic remedies, and green living products. In addition to carrying products from approximately 700 national brands, The Vitamin Shoppe offers products from its proprietary brands within its owned and wholesale channels, including: The Vitamin Shoppe®, Vthrive The Vitamin Shoppe®, BodyTech®, BodyTech® Elite, plnt®, ProBioCare®, True Athlete®, and Whole Health Rx™. In the U.S., the Company conducts business through over 635 company-operated retail stores under The Vitamin Shoppe and Super Supplements™ banners and via its website, Globally, The Vitamin Shoppe serves customers in select Asia, South America, and Central America markets through local omnichannel partners. For more information or to shop online, visit or follow @VitaHustle on social media. Media Contact:Kristin Chadwickkristin@ View original content to download multimedia: SOURCE VitaHustle
Yahoo
6 days ago
- Business
- Yahoo
GenoPalate Partners with The Vitamin Shoppe® to Bring Personalized, DNA-Driven Nutrition to More Consumers
MILWAUKEE, June 4, 2025 /PRNewswire/ -- GenoPalate, a leader in nutrigenomics, is teaming up with The Vitamin Shoppe®, a leading health and wellness retailer, to launch an innovative personalized nutrition offering through The Vitamin Shoppe's online marketplace. This partnership makes science-backed, DNA-based wellness solutions more accessible than ever—empowering individuals to optimize their health with nutrition that is tailored to their unique genetic makeup. Through this collaboration, GenoPalate's At-Home DNA Collection Kit will be available for purchase on providing consumers with easy access to a groundbreaking approach to personal wellness. By analyzing over 400 genetic markers, GenoPalate delivers a deeply personalized nutrition report that includes: Tailored Nutrient Insights – A breakdown of the vitamins, minerals, and macronutrients most crucial for an individual's health. Optimal Foods List – A custom-ranked guide to more than 350 foods across 14 categories, identifying the best options for each person's genetic profile. Wellness Insights – Key genetic-based factors related to stress, eating behaviors, and metabolism to support overall well-being. 10x Personalized Recipes – Hand-crafted by a Registered Dietitian to align with each person's genetic dietary needs and nutritional goals. Personalized Supplement Formulas – A custom formula of vitamins and nutrients designed to fill specific nutritional gaps. Expert Guidance – A complimentary consultation with a Registered Dietitian to help users interpret their results and integrate them into their daily routine. "We are excited to collaborate with The Vitamin Shoppe to bring our cutting-edge personalized nutrition solutions to more people," said Dr. Asif Naseem, CEO of GenoPalate. "Our mission is to empower individuals with the knowledge and tools they need to take control of their health. This partnership enables us to make DNA-based nutrition more accessible than ever." This science-driven approach to nutrition aligns seamlessly with The Vitamin Shoppe's mission to be the most trusted destination for lifelong wellness solutions. "As we expand our marketplace into the leading online destination for health and wellness innovation, we are pleased to introduce GenoPalate's personalized nutrition offering. This launch brings access to DNA-based nutrition insights to our customers, helping them make more personalized choices about dietary supplementation," said Muriel Gonzalez, President of The Vitamin Shoppe. This online launch represents a major step forward in making personalized, DNA-driven nutrition mainstream, transforming the way people approach their health and empowering them to make smarter, data-backed choices every day. About GenoPalate GenoPalate is the leading U.S. platform for nutrigenomics, empowering individuals to achieve optimal wellness through the power of personalized nutrition. Built on years of analyzing clinical trials and research, GenoPalate offers tailored recommendations, including a custom formula multivitamin, protein and fiber powders, and optimal food lists tailored to genetic profiles. Members benefit from actionable wellness insights and access to registered dietitian consultations, making integrating healthy habits into daily life easier. GenoPalate continues to innovate in personalized nutrition by making cutting-edge science accessible and transformative for everyday wellness. About The Vitamin Shoppe® Lifelong Wellness Starts Here™. The Vitamin Shoppe® is a global, omnichannel specialty retailer and wellness lifestyle Company with the mission of providing customers with the most trusted products, guidance, and services to support them on their journeys of lifelong wellness. Based in Secaucus, New Jersey, the Company offers a comprehensive assortment of nutritional solutions, including vitamins, minerals, sports nutrition, specialty supplements, herbs, homeopathic remedies, and green living products. In addition to carrying products from approximately 700 national brands, The Vitamin Shoppe offers products from its proprietary brands within its owned and wholesale channels, including: The Vitamin Shoppe®, Vthrive The Vitamin Shoppe®, BodyTech®, BodyTech® Elite, plnt®, ProBioCare®, True Athlete®, and Whole Health Rx™. In the U.S., the Company conducts business through over 635 company-operated retail stores under The Vitamin Shoppe and Super Supplements™ banners and via its website, Globally, The Vitamin Shoppe serves customers in select Asia, South America, and Central America markets through local omnichannel partners. Media Contact: Chris Connell Director of Marketing & View original content to download multimedia: SOURCE GenoPalate Sign in to access your portfolio
Yahoo
6 days ago
- Business
- Yahoo
GenoPalate Partners with The Vitamin Shoppe® to Bring Personalized, DNA-Driven Nutrition to More Consumers
MILWAUKEE, June 4, 2025 /PRNewswire/ -- GenoPalate, a leader in nutrigenomics, is teaming up with The Vitamin Shoppe®, a leading health and wellness retailer, to launch an innovative personalized nutrition offering through The Vitamin Shoppe's online marketplace. This partnership makes science-backed, DNA-based wellness solutions more accessible than ever—empowering individuals to optimize their health with nutrition that is tailored to their unique genetic makeup. Through this collaboration, GenoPalate's At-Home DNA Collection Kit will be available for purchase on providing consumers with easy access to a groundbreaking approach to personal wellness. By analyzing over 400 genetic markers, GenoPalate delivers a deeply personalized nutrition report that includes: Tailored Nutrient Insights – A breakdown of the vitamins, minerals, and macronutrients most crucial for an individual's health. Optimal Foods List – A custom-ranked guide to more than 350 foods across 14 categories, identifying the best options for each person's genetic profile. Wellness Insights – Key genetic-based factors related to stress, eating behaviors, and metabolism to support overall well-being. 10x Personalized Recipes – Hand-crafted by a Registered Dietitian to align with each person's genetic dietary needs and nutritional goals. Personalized Supplement Formulas – A custom formula of vitamins and nutrients designed to fill specific nutritional gaps. Expert Guidance – A complimentary consultation with a Registered Dietitian to help users interpret their results and integrate them into their daily routine. "We are excited to collaborate with The Vitamin Shoppe to bring our cutting-edge personalized nutrition solutions to more people," said Dr. Asif Naseem, CEO of GenoPalate. "Our mission is to empower individuals with the knowledge and tools they need to take control of their health. This partnership enables us to make DNA-based nutrition more accessible than ever." This science-driven approach to nutrition aligns seamlessly with The Vitamin Shoppe's mission to be the most trusted destination for lifelong wellness solutions. "As we expand our marketplace into the leading online destination for health and wellness innovation, we are pleased to introduce GenoPalate's personalized nutrition offering. This launch brings access to DNA-based nutrition insights to our customers, helping them make more personalized choices about dietary supplementation," said Muriel Gonzalez, President of The Vitamin Shoppe. This online launch represents a major step forward in making personalized, DNA-driven nutrition mainstream, transforming the way people approach their health and empowering them to make smarter, data-backed choices every day. About GenoPalate GenoPalate is the leading U.S. platform for nutrigenomics, empowering individuals to achieve optimal wellness through the power of personalized nutrition. Built on years of analyzing clinical trials and research, GenoPalate offers tailored recommendations, including a custom formula multivitamin, protein and fiber powders, and optimal food lists tailored to genetic profiles. Members benefit from actionable wellness insights and access to registered dietitian consultations, making integrating healthy habits into daily life easier. GenoPalate continues to innovate in personalized nutrition by making cutting-edge science accessible and transformative for everyday wellness. About The Vitamin Shoppe® Lifelong Wellness Starts Here™. The Vitamin Shoppe® is a global, omnichannel specialty retailer and wellness lifestyle Company with the mission of providing customers with the most trusted products, guidance, and services to support them on their journeys of lifelong wellness. Based in Secaucus, New Jersey, the Company offers a comprehensive assortment of nutritional solutions, including vitamins, minerals, sports nutrition, specialty supplements, herbs, homeopathic remedies, and green living products. In addition to carrying products from approximately 700 national brands, The Vitamin Shoppe offers products from its proprietary brands within its owned and wholesale channels, including: The Vitamin Shoppe®, Vthrive The Vitamin Shoppe®, BodyTech®, BodyTech® Elite, plnt®, ProBioCare®, True Athlete®, and Whole Health Rx™. In the U.S., the Company conducts business through over 635 company-operated retail stores under The Vitamin Shoppe and Super Supplements™ banners and via its website, Globally, The Vitamin Shoppe serves customers in select Asia, South America, and Central America markets through local omnichannel partners. Media Contact: Chris Connell Director of Marketing & View original content to download multimedia: SOURCE GenoPalate Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
