11 hours ago
- Entertainment
- Broadcast Pro
Nigeria and Brazil sign audiovisual co-production agreement
The agreement will grant both countries access to each other's incentive programmes.
Nigeria and Brazil have entered into a co-production agreement aimed at strengthening cultural ties and expanding opportunities in film, television, animation and other audiovisual sectors. The Audiovisual Co-Production Agreement, recently signed by both countries, paves the way for joint development, funding, and distribution of creative projects, marking a new era of collaboration between two of the world's most populous Black nations, according to a report by Deadline.
The bilateral accord is designed to enhance global visibility for both Nigerian and Brazilian creatives while fostering a deeper cultural and creative exchange rooted in their shared transatlantic history. Under the terms of the agreement, filmmakers and producers from each country will gain access to incentives and support structures available in the partner nation, promoting shared resources and collaborative storytelling.
Nigeria's Minister of Arts, Culture, Tourism and the Creative Economy, Hannatu Musa-Musawa, hailed the agreement as more than a diplomatic milestone, describing it as a bridge connecting continents, cultures, and creative economies. She emphasised that the deal reflects Nigeria's commitment to showcasing its stories on the global stage and collaborating with nations that value African and Afro-Brazilian narratives.
Musa-Musawa noted that the agreement aligns with ongoing initiatives such as Destination 2030 and the 'Nigeria Everywhere' campaign, which aim to grow Nigeria's creative economy through international partnerships, cultural diplomacy and expanded access to global markets. She added that the collaboration will not only spark creative innovation but also generate employment and strengthen industries that have long been central to the cultural identity of both nations.
Additional details, including exchange programmes and implementation plans, are expected to be unveiled in the coming weeks as the two countries begin activating the agreement's potential to reshape their creative landscapes.
