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Your superstar FOMO is hurting Australian music, report finds
Your superstar FOMO is hurting Australian music, report finds

Sydney Morning Herald

time29-04-2025

  • Entertainment
  • Sydney Morning Herald

Your superstar FOMO is hurting Australian music, report finds

A fear of missing out is driving Australians to spend up big on seeing international music stars live, sometimes at the expense of local acts, research has found. Ticket costs are the primary barrier to music attendance, but some fans are willing to 'break the bank' to attend shows that are considered once-in-a-lifetime opportunities. The findings come in the first of a three-report series from Music Australia, a dedicated federal body established to support and invest in the local industry. They land amid a rush of overseas acts touring Australia, including Taylor Swift, Green Day, Paul McCartney and Kiss in 2024, and Billie Eilish recently, to be followed by Lady Gaga and Oasis later this year. Australians were some of the world's biggest consumers of music, and attendance at gigs and concerts was a 'quintessential part of Australian life', the report said. Loading In 2024, Australians purchased more than 14 million tickets to contemporary music events and festivals, generating over $1.8 billion in revenue. The report, Listening In: Insights on live music attendance, indicates there is a strong appetite for Australian music and support and recognition for Australian music acts. But it also found a disconnect between these supportive attitudes and actually seeing emerging Australian musicians live.

Your superstar FOMO is hurting Australian music, report finds
Your superstar FOMO is hurting Australian music, report finds

The Age

time29-04-2025

  • Entertainment
  • The Age

Your superstar FOMO is hurting Australian music, report finds

A fear of missing out is driving Australians to spend up big on seeing international music stars live, sometimes at the expense of local acts, research has found. Ticket costs are the primary barrier to music attendance, but some fans are willing to 'break the bank' to attend shows that are considered once-in-a-lifetime opportunities. The findings come in the first of a three-report series from Music Australia, a dedicated federal body established to support and invest in the local industry. They land amid a rush of overseas acts touring Australia, including Taylor Swift, Green Day, Paul McCartney and Kiss in 2024, and Billie Eilish recently, to be followed by Lady Gaga and Oasis later this year. Australians were some of the world's biggest consumers of music, and attendance at gigs and concerts was a 'quintessential part of Australian life', the report said. Loading In 2024, Australians purchased more than 14 million tickets to contemporary music events and festivals, generating over $1.8 billion in revenue. The report, Listening In: Insights on live music attendance, indicates there is a strong appetite for Australian music and support and recognition for Australian music acts. But it also found a disconnect between these supportive attitudes and actually seeing emerging Australian musicians live.

Fans love Aussie acts but spend on gigs by global stars
Fans love Aussie acts but spend on gigs by global stars

Perth Now

time29-04-2025

  • Entertainment
  • Perth Now

Fans love Aussie acts but spend on gigs by global stars

Music fans are keen to see gigs by Australian artists but when it comes to spending, they'll "break the bank" on tickets to global tours by the likes of Coldplay and Taylor Swift. Research by Music Australia released on Tuesday shows fans prioritise scoring tickets to rare international acts, because they perceive these concerts as once-in-a-lifetime. "... there appears to be a disconnect between the supportive attitudes Australians hold towards emerging local music, and actual attendance behaviour of some people," the report said. Taylor Swift's Eras Tour was a prime example of the kind of concert that gave music fans a bad case of FOMO (Fear Of Missing Out), while others interviewed for the research mentioned shows by Paul McCartney and Travis Scott. "... I've realised the abundance of Australian artists. And then if an international artist comes ... they probably won't be back here for another 20 years," said one 17-year-old who participated in the research. Almost three quarters of music fans (72 per cent) saved money to attend a major live music event over the past year, the report found. Lady Gaga's upcoming Mayhem Ball tour is the latest example of the kind of event fans are saving for amid a cost-of-living crisis. The artist has not visited Australia in more than a decade, and tickets range from about $200 for standing areas, to more than $1500. "People are interested and want to hear more Australian music. But really when push comes to shove, they are favouring those internationals," said Music Australia director Millie Millgate. People also feel gigs by Australian artists are not "put in front of them" as much as global acts, and are harder to find out about, she said. Overall attendance at live music events is actually increasing according to the report. But major venues are the most popular locations, while audiences are declining at pubs and clubs. The research titled Listening In: Insights on live music attendance, is the latest in a string of reports and inquiries into the struggling live music ecosystem, which has seen numerous festivals cancelled and smaller live venues closing down. It also found young Australians are spending more on entertainment and leisure in 2024 than they were in 2019, despite feeling less financially secure. Most Australians (62 per cent) say music is really important to them, and two-thirds would like to listen to more Australian music. Almost half have been to at least one live event in the past year, and about the same number would like to see more gigs by Australian artists. Music fans are also spending less on alcohol, a challenge for many venues that have based their business model on bar take. While almost all music fans drink alcohol at gigs, more than half also consume it beforehand to save money, the report found. "We have a pub culture that was created around the consumption of alcohol in many ways, and that decline is definitely affecting the ability for pubs to present live music," Millgate said. The research was based on nationally representative data samples as well as surveys and focus groups, and was produced by government funding body Music Australia with Untitled Group, The Daily Aus, and youth music organisation The Push.

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