4 days ago
- Entertainment
- Time of India
Alia Bhatt celebrates self-expression with L'Oréal Paris
HighlightsL'Oréal Paris launched its latest Casting Crème Gloss range featuring global ambassador Alia Bhatt, emphasizing self-expression and confidence. The new ammonia-free hair color range includes Glycolic Gloss Complex, providing 5X glossier hair color and optimal grey coverage for visibly healthier hair. The campaign, titled 'My Time To Shine… Is Now', encourages women to embrace their hair color journey and celebrate the empowering role of beautiful, glossy hair.
L'Oréal Paris
, the world's beauty brand, has launched its latest
Casting Crème Gloss
range through a new campaign starring global ambassador
Alia Bhatt
.
With this campaign, Bhatt celebrates self-expression and her time to shine.
The campaign introduces the latest innovation by L'Oréal Paris - an
ammonia-free hair color
range infused with
Glycolic Gloss Complex
, which gives 5X glossier hair color, leading to visibly healthier hair and optimal grey coverage.
With 'My Time To Shine… Is Now', the campaign talks about how hair color can play an empowering role in a woman's life. It often marks the bold beginning of change, a visible expression of inner transformation. Nothing else can make a woman shine as much as her confidence and the new Casting Creme Gloss celebrates this spirit.
In the campaign, Bhatt reveals the secret behind her vibrant hair color - the new Casting Creme Gloss range by L'Oréal Paris. With an effortless flair, she flaunts her
glossy hair
and highlights how nothing else makes her hair color shine quite like this.
Dario Zizzi, general manager, L'Oréal Paris India, commented, 'With this campaign, we're celebrating powerful milestones, and the role of beautifully glossy hair in helping women feel confident, proud, and ready to shine.'
The campaign invites all women to embrace their
hair color journey
and boldly claim their time to shine.
Watch the video here:
View this post on Instagram A post shared by L'Oréal Paris Official (@lorealparis)
