Latest news with #NBAIndia
Business Standard
9 hours ago
- Entertainment
- Business Standard
NBA and Skechers collaborate to launch season two of Hoop Nation Docuseries in India
PRNewswire Mumbai (Maharashtra) [India], June 27: The National Basketball Association (NBA) in collaboration with Skechers, a global performance and lifestyle footwear and apparel brand, today announced the launch of the second season of 'Hoop Nation,' a four-part lyrical docuseries showcasing inspiring basketball stories from across India. Skechers is serving as Presenting Partner of the docuseries, which is available now on the NBA India YouTube channel (@NBAIndiaOfficial) along with accompanying music videos. Four-Part Lyrical Docuseries on the NBA India YouTube Channel Features Inspiring Basketball Stories from Across the Country Through New-Age Indian Hip-Hop. Building on the success of its first season, Hoop Nation season two tells the stories of Ishrat Akhter, an international wheelchair basketball player from Baramulla, Kashmir; Deepak P. Babu, a passionate fan, mentor and content creator from Alappuzha, Kerala; the Lao family, a father-daughter duo from Kolkata's Indo-Chinese community; and Farooque Shaikh, a dedicated mentor from Mumbai's Nagpada neighborhood. Each player wears innovative Skechers Basketball shoes designed for 'Comfort that Performs®'. The second season of Hoop Nation features new-age Indian hip-hop artists driving the storytelling: Straight Outta Srinagar (SOS), the talented duo at the forefront of Kashmir's underground music scene; ThirumaLi, a powerhouse in the Malayalam hip-hop community; EPR Iyer, a seasoned voice from Kolkata and a pioneer in the Indian hip-hop movement; and QK, a rising star from Mumbai known for her unique fusion of rapping and singing. Through their powerful, original lyrics and beats, these artists showcase the challenges and triumphs of players, fans and coaches from Alappuzha, Kashmir, Kolkata and Mumbai who have used basketball to shape their communities and inspire the next generation of athletes. "Hoop Nation season two embodies the spirit of basketball in India - a game that unites, inspires, and drives change," said NBA Asia Head of Strategy and NBA India Country Head, Rajah Chaudhry. "Skechers shares the NBA's goal of growing basketball in India and providing fans and players across the country with more opportunities to engage with the league and the game. With Hoop Nation season two, we are bringing authentic stories of resilience and passion to the forefront and engaging the growing Indian basketball community in a new and creative way." "At Skechers, we believe in the transformative power of sport to inspire communities and drive long-term impact," said Rahul Vira, CEO of Skechers South Asia Pvt. Ltd. "Our continued association with the NBA through initiatives like Hoop Nation and the ACG Jr. NBA program highlights our commitment to fostering the growth of basketball in India at every level. Our roster of elite NBA pros like Joel Embiid and Julius Randle have brought the 'Comfort That Performs' of Skechers Basketball to their game. At the same time, we're empowering the next generation of Indian players by providing them with innovative, high-performance footwear and apparel that will help them dominate on the court. This collaboration supports our mission to amplify local talent, elevate authentic stories, and take the development of basketball to the next level across the country." Skechers also served as the official kit partner of the ACG Jr. NBA program, a nationwide 3v3 tournament for the top U-14 players across India and the largest school-based basketball program in the country, which reached more than 4,000 youth from more than 500 schools across India last year. This collaboration across original content and grassroot development continues an ongoing first-of-its-kind association for Skechers in the region. NBA fans in India can follow the NBA on Facebook ( Instagram (@NBAIndia and @NBAStyle_in for everything style related), X (@NBAIndia) and download the NBA App for the latest news, updates, scores, stats, schedules, videos and more.
The Wire
11 hours ago
- Entertainment
- The Wire
NBA AND SKECHERS COLLABORATE TO LAUNCH SEASON TWO OF HOOP NATION DOCUSERIES IN INDIA
– Four-Part Lyrical Docuseries on the NBA India YouTube Channel Features Inspiring Basketball Stories from Across the Country Through New-Age Indian Hip-Hop – MUMBAI, India, June 27, 2025 /PRNewswire/ -- The National Basketball Association (NBA) in collaboration with Skechers, a global performance and lifestyle footwear and apparel brand, today announced the launch of the second season of 'Hoop Nation,' a four-part lyrical docuseries showcasing inspiring basketball stories from across India. Skechers is serving as Presenting Partner of the docuseries, which is available now on the NBA India YouTube channel (@NBAIndiaOfficial) along with accompanying music videos. Building on the success of its first season, Hoop Nation season two tells the stories of Ishrat Akhter, an international wheelchair basketball player from Baramulla, Kashmir; Deepak P. Babu, a passionate fan, mentor and content creator from Alappuzha, Kerala; the Lao family, a father-daughter duo from Kolkata's Indo-Chinese community; and Farooque Shaikh, a dedicated mentor from Mumbai's Nagpada neighborhood. Each player wears innovative Skechers Basketball shoes designed for 'Comfort that Performs®'. The second season of Hoop Nation features new-age Indian hip-hop artists driving the storytelling: Straight Outta Srinagar (SOS), the talented duo at the forefront of Kashmir's underground music scene; ThirumaLi, a powerhouse in the Malayalam hip-hop community; EPR Iyer, a seasoned voice from Kolkata and a pioneer in the Indian hip-hop movement; and QK, a rising star from Mumbai known for her unique fusion of rapping and singing. Through their powerful, original lyrics and beats, these artists showcase the challenges and triumphs of players, fans and coaches from Alappuzha, Kashmir, Kolkata and Mumbai who have used basketball to shape their communities and inspire the next generation of athletes. "Hoop Nation season two embodies the spirit of basketball in India – a game that unites, inspires, and drives change," said NBA Asia Head of Strategy and NBA India Country Head, Rajah Chaudhry. "Skechers shares the NBA's goal of growing basketball in India and providing fans and players across the country with more opportunities to engage with the league and the game. With Hoop Nation season two, we are bringing authentic stories of resilience and passion to the forefront and engaging the growing Indian basketball community in a new and creative way." "At Skechers, we believe in the transformative power of sport to inspire communities and drive long-term impact," said Rahul Vira, CEO of Skechers South Asia Pvt. Ltd. "Our continued association with the NBA through initiatives like Hoop Nation and the ACG Jr. NBA program highlights our commitment to fostering the growth of basketball in India at every level. Our roster of elite NBA pros like Joel Embiid and Julius Randle have brought the 'Comfort That Performs' of Skechers Basketball to their game. At the same time, we're empowering the next generation of Indian players by providing them with innovative, high-performance footwear and apparel that will help them dominate on the court. This collaboration supports our mission to amplify local talent, elevate authentic stories, and take the development of basketball to the next level across the country." Skechers also served as the official kit partner of the ACG Jr. NBA program, a nationwide 3v3 tournament for the top U-14 players across India and the largest school-based basketball program in the country, which reached more than 4,000 youth from more than 500 schools across India last year. This collaboration across original content and grassroot development continues an ongoing first-of-its-kind association for Skechers in the region. NBA fans in India can follow the NBA on Facebook ( Instagram (@NBAIndia and @NBAStyle_in for everything style related), X (@NBAIndia) and download the NBA App for the latest news, updates, scores, stats, schedules, videos and more. Skechers Basketball footwear is available at and select Skechers retail stores. Basketball fans can also get behind-the-scenes access to Skechers Basketball product launches and more by following @skechersbasketball on Instagram. (Disclaimer: The above press release comes to you under an arrangement with PRNewswire and PTI takes no editorial responsibility for the same.). This is an auto-published feed from PTI with no editorial input from The Wire.
Campaign ME
27-05-2025
- Business
- Campaign ME
D&AD 2025: MENA takes home 17 Pencils
Agencies and brands across the MENA region earned 17 Pencils at the 2025 D&AD Awards, with wins across design, direction, cinematography, typography and more. Held annually in London, the awards celebrate global creative excellence across advertising and design disciplines. This year, only three Black Pencils – the competition's highest honour – were awarded globally. In total, 668 Pencils were handed out: 3 Black,3 White, 48 Yellow, 176 Graphite, 434 Wood and 4 Future Impact. Regional winners from this year represented the UAE, Saudi Arabia and Morocco, with the work emerging from campaigns for Riyadh Season, NBA India, Babyshop, Volkswagen Middle East and King Faisal Specialist Hospital, among others. UAE's wins at the D&AD 2025 awards From visual innovation to emotionally resonant brand work, UAE-based agencies earned multiple honours. Leo Burnett Dubai won three Graphite Pencils and three Wood Pencils for 'The Great Indian Dunk', an NBA India campaign that captured real, unscripted moments of Indian youth in mid-air poses, drawing parallels with the iconic dunks of basketball legends. Publicis Middle East picked up two Wood Pencils: One for ColourCheck, a product design innovation for Babyshop and Moorfields Eye Hospitals that used a coloured pencil set to discreetly detect types of colour blindness in children. Another for Strangers, a heartfelt campaign for King Faisal Specialist Hospital, in the Health & Wellbeing – Film category. Cheil MEA was recognised with a Wood Pencil for Type Design, for Written by GTI, a campaign that created Arabic typography from the skids and drifts of a Volkswagen GTI. TypeType, a design agency with roots based in Kazakhstan and the UAE, won a Wood Pencil for TT Biersal, a display sans serif typeface with unconventional modular cuts and asymmetrical angles, recognised in the Typeface Family category. Saudi in spotlight Saudi Arabia emerged as a creative force at this year's awards, largely driven by the General Entertainment Authority's cinematic sports campaigns through BigTime Creative Shop. Everything or Nothing, created for the Crawford vs. Madrimov fight, won a Graphite Pencil in Cinematography – Short Form, showcasing the fighters' parallel journeys through emotive, high-impact storytelling. A second version of the campaign also won a Wood Pencil for Colour Grading – Visual Effects. BigTime's Obsession campaign for Usyk vs. Fury 2 picked up two Wood Pencils – for Direction – Short Form and Use of Emerging Technology – Visual Effects. It combined surreal visuals, face-replacement tech, and a haunting Kylie Minogue soundtrack to depict the fighters' mental fixation on one another. The 4th Judge, an AI-powered boxing scoring system introduced during the same rematch, won a Wood Pencil in Experiential – Use of Emerging Tech. Kings Slam – Call of the Kings, a VFX-heavy tennis trailer featuring Djokovic, Nadal, Alcaraz, and others, received a Wood Pencil in Animation – 3D Digital for its bold rendering of each player's persona across dramatic, surreal environments. Joining the ranks of UAE and KSA, Morocco also bagged a pencil with The Call of Water, a national awareness campaign by the Ministry of Equipment and Water, crafted by director Alexandre Lucain. The poetic, emotionally resonant film won a Wood Pencil in Cinematography – Short Form. In total, the MENA region earned 4 Graphite and 13 Wood Pencils across categories including Film, Press & Outdoor, Animation, Typography, Graphic Design, Product Design, Cinematography and Experiential at the 2025 D&AD Awards.
