Latest news with #NBNW
Fashion Network
5 hours ago
- Entertainment
- Fashion Network
Nike partners with NorBlack NorWhite for collaborative collection
Global sportswear brand Nike has partnered with Indian apparel brand NorBlack NorWhite to launch a collection that reimagines the traditional Indian tie-dye technique bandhani through sportswear silhouettes. The partnership marks Nike's first collaborative collection with an India-based label. "Our global collab with Nike is officially live, and heard we are India's first to ever do it," announced NorBlack NorWhite on Facebook. "Fifteen years ago when NBNW was born, we couldn't imagine bringing our love for bandhani (tie-dye) into the sports arena, but here we are and it's feeling too beautiful. Grateful for everyone who brought this to life." The collection features women's apparel ranging from shorts and tops to tights and bras. Accessories include sneakers and a crossbody bag, all designed to transition from the sports field to the street. With a campaign shot in Jaipur by photographer Bharat Sikka, the collection's promotions also highlight several Indian sportswomen, including sprinter Priya Mohan and wrestler Anshu Malik. The collection has launched globally on Nike's e-commerce store as well as in select offline outlets. "We were briefed by Nike around the themes of Burst and Ripple," NorBlack NorWhite's founders Mriga Kapadiya and Amrit Kumar told Elle India about the collaboration. "The inspiration came from how radiant a singular ripple can transpire into larger movements, especially in textile form. The bleeding colors from tie-dye felt like the perfect metaphor. Fruition stood out to us — this moment felt like the explosion of flavors and feelings that have been building for years." After relocating to India, Canada-born entrepreneurs Mriga Kapadiya and Amrit Kumar launched NorBlack NorWhite in 2009. The brand is known for its work with indigenous artisan communities, especially in the Kutch region of Gujarat.
Fashion Network
5 hours ago
- Entertainment
- Fashion Network
Nike partners with NorBlack NorWhite for collaborative collection
Global sportswear brand Nike has partnered with Indian apparel brand NorBlack NorWhite to launch a collection that reimagines the traditional Indian tie-dye technique bandhani through sportswear silhouettes. The partnership marks Nike's first collaborative collection with an India-based label. "Our global collab with Nike is officially live, and heard we are India's first to ever do it," announced NorBlack NorWhite on Facebook. "Fifteen years ago when NBNW was born, we couldn't imagine bringing our love for bandhani (tie-dye) into the sports arena, but here we are and it's feeling too beautiful. Grateful for everyone who brought this to life." The collection features women's apparel ranging from shorts and tops to tights and bras. Accessories include sneakers and a crossbody bag, all designed to transition from the sports field to the street. With a campaign shot in Jaipur by photographer Bharat Sikka, the collection's promotions also highlight several Indian sportswomen, including sprinter Priya Mohan and wrestler Anshu Malik. The collection has launched globally on Nike's e-commerce store as well as in select offline outlets. "We were briefed by Nike around the themes of Burst and Ripple," NorBlack NorWhite's founders Mriga Kapadiya and Amrit Kumar told Elle India about the collaboration. "The inspiration came from how radiant a singular ripple can transpire into larger movements, especially in textile form. The bleeding colors from tie-dye felt like the perfect metaphor. Fruition stood out to us — this moment felt like the explosion of flavors and feelings that have been building for years." After relocating to India, Canada-born entrepreneurs Mriga Kapadiya and Amrit Kumar launched NorBlack NorWhite in 2009. The brand is known for its work with indigenous artisan communities, especially in the Kutch region of Gujarat.
Fashion Network
9 hours ago
- Entertainment
- Fashion Network
Nike partners with NorBlack NorWhite for collaborative collection
Global sportswear brand Nike has partnered with Indian apparel brand NorBlack NorWhite to launch a collection which reimagines the traditional Indian tie-dye technique 'bandhani' through sportswear silhouettes. The partnership represents Nike's first collaborative collection with an India-based label. "Our global collab with Nike is officially live, and heard we are India's first to ever do it" announced NorBlack NorWhite on Facebook. "15 years ago when NBNW was born, we couldn't imagine bringing our love for bandhani (tie-dye) into the sports arena but here we are and it's feeling too beautiful. Grateful for everyone who brought this to life." The collection features women's apparel ranging from shorts and tops to tights and bras. Accessories include sneakers and a cross body bag, all designed to be worn from the sports field to the street. With a campaign shot in Jaipur by photographer Bharat Sikka, the collection's promotions also highlight a number of Indian sportswomen including sprinter Priya Mohan and wrestler Anshu Malik among others. The collection has launched globally on Nike's e-commerce store as well as in select offline outlets. "We were briefed by Nike around the themes of Burst and Ripple,' NorBlack NorWhite's founders Mriga Kapadiya and Amrit Kumar told Elle India about the collaboration. 'The inspiration came from how radiant a singular ripple can transpire into larger movements, especially in textile form. The bleeding colours from tie-dye felt like the perfect metaphor. Fruition stood out to us- this moment felt like the explosion of flavours and feelings that have been building for years.' Canada born entrepreneurs Mriga Kapadiya and Amrit Kumar launched NorBlack NorWhite in 2009 after relocating to India. The brand is known for its work with indigenous artisan communities, especially in the Kutch region of Gujarat.
Daily Mirror
2 days ago
- Entertainment
- Daily Mirror
Nike set to make history with collaboration that's 'steeped in Indian culture'
Nike's historic collaboration with Indian designer brand NorBlack NorWhite seeks to turn the brand's performance pieces into "symbols of cultural connection" and will be "steeped in Indian culture". Sportwear giant Nike has launched its first major collaboration with an Indian designer label NorBlack NorWhite (NBNW). The limited-edition styles celebrate Indian culture and craftsmanship and 'invite women into sport' with unrestrictive silhouettes. NBNW is the brainchild of Mriga Kapadiya and Amrit Kumar. The New Delhi-based label is known for combining traditional Indian crafts and textiles with streetwear silhouettes. The Nike x NBNW collection is rooted in the practice of bandhani: a centuries-old Indian tie-dye technique used to create the complex patterns. According to Nike, the collaboration helps transforms the brand's performance styles into 'symbols of cultural connection' and introduce 'new communities to colours and patterns steeped in Indian culture'. The collection includes sportswear and leisurewear essentials including a hoodie, tank, cropped T-shirt, bras and shorts. A Nike x NorBlack NorWhite crossbody bag is also part of the limited edition collection as are four footwear silhouettes for women: the Nike Air Max Craze, Motiva and Pegasus 41. The collection is available globally on June 11 at and select Nike Stores. The Nike Calm x NorBlack NorWhite Women's Slides (£54.99) are currently available online in the UK. As are the High-Waisted Printed Biker Shorts (£32.99), matching Light-Support Padded Printed Sports Bra (£37.99) and the Dri-FIT Printed Tank Top (£44.99). The collaboration is noteworthy not just for its hues but for its focus on silhouettes that promote easy and effortless movement for women. Women's kit is often cited by athletes as particularly restrictive and unfunctional and this new range addresses these shortcomings with breathable and free-flowing pieces. 'This collection shines a light on the rigor, dedication and ancestral knowledge that's rooted in Indian culture, and we hope each piece inspires women to draw into their own athletic mindset while navigating everyday life in India and around the world,' says Mriga. To highlight the functionality of the designs, Nike and NBNW teamed up with several female athletes. The official campaign features wrestler Anshu Malik, sprinter Priya Mohan and cricketers Jemimah Rodrigues and Shafali Verma. Help us improve our content by completing the survey below. We'd love to hear from you! To highlight the functionality of the designs, Nike and NBNW teamed up with several female athletes. The official campaign features wrestler Anshu Malik, sprinter Priya Mohan and cricketers Jemimah Rodrigues and Shafali Verma. 'What really hits different from other campaigns is that this collaboration is designed right here in India by a local collective that gets our vibe,' says Jemimah. 'Wearing Nike that's laced with Indian culture is a flex. It's bold, rooted and ours. As a woman in a sport that's often seen through a male lens, being part of a campaign like this is my way of saying, 'We're not just showing up, we're here to take over, win big and look fab while doing it.'' This is one of a few major moves from Nike to invest in women consumers and athletes. Back in February 2025, Nike announced a joint brand deal with Kim Kardashian to create NikeSKIMS. At the time Nike shared the collaboration was meant to "disrupt the global fitness and activewear industry with best-in-class innovation in service of all women athletes — championing their confidence, strength, femininity and competitiveness like never before."
