Latest news with #NFLPLAY60
Associated Press
13-05-2025
- Health
- Associated Press
35 schools nationwide join NFL PLAY 60 Day of Play to support youth health and well-being
( NewMediaWire ) - May 13, 2025 - DALLAS — According to the American Heart Association, physical inactivity in childhood is a major risk factor for developing coronary artery disease and stroke, as well as cardiovascular risk factors including obesity, high blood pressure and diabetes. To inspire youth to get physically active, the American Heart Association, a global force changing the future of health for all, and the National Football League (NFL) bring a new NFL PLAY 60(TM) resource to schools to close out the 2024-2025 academic year. Day of Play is an immersive experience focused on fitness, fun and education all with the goal of helping students move more and, ultimately, live longer and healthier lives as they build healthy habits. Nationwide, 35 schools have been named official Day of Play schools representing the NFL club in their local markets. Three of these schools, representing the NFL tentpole event markets of Super Bowl LIX (New Orleans), Super Bowl LX (San Francisco Bay Area) and the 2025 NFL Draft (Green Bay), also received grants of $2,500 to support their Day of Play activation. Day of Play delivers an immersive day of fun and movement to encourage increased daily physical activity, which can positively impact overall mental and physical wellness, an essential element to help children reach their full potential. 'Kids need fun, interactive and confidence-building experiences that are memorable and instill a culture of health from the early days of their lives. For nearly 20 years, the work of the American Heart Association and the NFL has helped deliver that to kids through NFL PLAY 60,' said Nancy Brown, chief executive officer of the American Heart Association. 'My gratitude goes out to the educators and caregivers who understand the value NFL PLAY 60 programming brings and are committed to the long-term health of their students.' The 35 NFL PLAY 60 Day of Play schools will activate between now and June 2025 at a date of each school's selection. The schools all received a Day of Play activation guide and an official NFL PLAY 60 Day of Play interactive kit—featuring footballs, fitness dice and heart-health challenges—that can be used to transform the school into a movement zone, ensuring every child finds a way to engage in physical activity. Students participating will have the opportunity to move through various activities, games, challenges and exercise content and receive edutainment about heart health. The experience aims to make health and well-being fun and relatable and create a memorable day that inspires students to take charge of their health. The Day of Play schools and their associated NFL teams are: The three schools receiving Day of Play grants are 'The NFL is committed to providing children with the resources needed to grow up happy and healthy,' said NFL Senior Vice President of Social Responsibility Anna Isaacson. 'The NFL PLAY 60 Day of Play event with the American Heart Association is a powerful way to bring that mission to life, giving youth across the country the opportunity to get moving and learn more about the importance of physical activity.' Beyond these 35, any school can bring the Day of Play experience to their students by downloading the free Day of Play activation guide. The guide includes exercise video content, ideas for games, challenges and contests, along with heart-health video modules and physical activity ideas. In addition to Day of Play, NFL PLAY 60 supports students' physical and mental health through the NFL PLAY 60 Fitness Breaks, 15-minute broadcasts that gets students up and moving along with the NFL at key times throughout the year — season kickoff, Super Bowl and NFL Draft. The NFL PLAY 60 Exercise Library features two-to-three minute on-demand exercise videos from each of the 32 NFL teams featuring players, NFL legends, cheerleaders and mascots. Lastly, the NFL PLAY 60 app, free and available for iOS and Android devices, allows users to select their favorite team and control personalized avatars onscreen with their own physical movement. Users can create custom workouts and earn special PLAY points to unlock cool NFL gear for on-screen PLAY 60 avatars. Rooted in American Heart Association science, the NFL PLAY 60 initiative helps children to develop healthy habits for a better chance of a healthy adulthood. The program encourages kids to get a minimum of 60 minutes of vigorous physical activity each day to meet the U.S. Department of Health and Human Services' 2018 Physical Activity Guidelines for Americans. Reducing sedentary behavior and increasing physical activity are key to immediate and long-term health for children. The NFL and the American Heart Association have been teaming up since 2006 to inspire kids through fun and engaging ways to get physically active for at least 60 minutes a day. The impact of physical activity on overall mental and physical wellness is essential to help children grow to reach their full potential. Information on NFL PLAY 60 resources and additional engagement opportunities can be found online at Additional Resources: ### About the American Heart Association The American Heart Association is a relentless force for a world of longer, healthier lives. Dedicated to ensuring equitable health in all communities, the organization has been a leading source of health information for more than one hundred years. Supported by more than 35 million volunteers globally, we fund groundbreaking research, advocate for the public's health, and provide critical resources to save and improve lives affected by cardiovascular disease and stroke. By driving breakthroughs and implementing proven solutions in science, policy, and care, we work tirelessly to advance health and transform lives every day. Connect with us on Facebook, X or by calling 1-800-AHA-USA1. About NFL PLAY 60 NFL PLAY 60 is the League's national youth health and wellness platform. Heading into its 19th season, the initiative empowers millions of youth to get physically active for at least 60 minutes a day by supporting programs and resources to help kids everywhere lead a healthy lifestyle. Alongside the NFL's 32 NFL clubs and partners, the PLAY 60 movement continues to serve and motivate the next generation of youth to get active and PLAY 60. For more information, visit For Media Inquiries: American Heart Association: Linzy Cotaya, [email protected] National Football League: Ian Martin, [email protected] Public Inquiries: 1-800-AHA-USA1 (242-8721) and
Associated Press
08-04-2025
- Health
- Associated Press
3 schools win NFL PLAY 60 grants to boost student fitness
( NewMediaWire) - April 08, 2025 - DALLAS — For students to get their health into the endzone, a mix of various cardio and strength exercises that work different parts of the body is ideal for whole body health, according to the U.S. Department of Health and Human Services' 2018 Physical Activity Guidelines for Americans. That is why the American Heart Association and the National Football League (NFL), in collaboration with the 32 teams, held the NFL PLAY 60 Exercise Blitz to get students moving leading up to Super Bowl LIX in New schools, named the national winners of the Exercise Blitz, received $1,000 NFL PLAY 60 grants for improvements to the schools' physical activity equipment. 'At the American Heart Association, our future is all about improving yours,' said American Heart Association Chief Executive Officer Nancy Brown. 'For 18 years, the American Heart Association and the NFL have teamed up to inspire kids to get moving to support their overall wellness by pairing fun with health fundamentals to drive life-long wellness through NFL PLAY 60. In our century of work, the American Heart Association will continue to be laser focused to propel physical and mental health in children.' Douglas Road Elementary in Lambertville, Mich. on behalf of the Detroit Lions, LaMuth Middle School in Painesville, Ohio on behalf of the Cleveland Browns and Cook-Wissahickon School in Philadelphia on behalf of the Philadelphia Eagles are the three winning schools of the NFL PLAY 60 Exercise Blitz. Held from Jan. 27- 31, the Exercise Blitz invited students to complete a 5-day physical activity video series, featuring special guests from the NFL. Teachers tracked student completion of movement minutes and submitted the tracker for an opportunity to receive a grant. The winning three schools were drawn at random. Physical activity positively impacts overall mental and physical wellness which is essential to help children reach their full potential [1]. That is why the American Heart Association, a global force changing the future of health for all, offer a suite of resources to parents, teachers and caregivers to add movement to each day. The NFL PLAY 60 Exercise Library features two-to-three minute exercise videos from each of the 32 NFL teams featuring players, NFL Legends, cheerleaders and mascots. The free NFL PLAY 60 app allows users to select their favorite team and control personalized avatars onscreen with their own physical movement. Users can create custom workouts and earn special PLAY points and unlock cool NFL gear for on-screen PLAY 60 avatars. 'Every year, NFL PLAY 60 helps students across the country achieve their daily goal of 60 minutes of play through the innovative and engaging NFL PLAY 60 app,' said NFL Senior Vice President of Social Responsibility Anna Isaacson. 'We look forward to continuing to work with our partners at the American Heart Association to provide students with resources they need to lead healthy lifestyles.' Rooted in American Heart Association science, the NFL PLAY 60 initiative helps children to develop healthy habits for a better chance of a healthy adulthood. The NFL and the American Heart Association have been teaming up since 2006 to inspire kids through fun and engaging ways to get physically active for at least 60 minutes a day. Reducing sedentary behavior and increasing physical activity are key to immediate and long-term health for children. Information on NFL PLAY 60 resources and additional grant opportunities can be found online at ### About the American Heart Association The American Heart Association is a relentless force for a world of longer, healthier lives. Dedicated to ensuring equitable health in all communities, the organization has been a leading source of health information for more than one hundred years. Supported by more than 35 million volunteers globally, we fund groundbreaking research, advocate for the public's health, and provide critical resources to save and improve lives affected by cardiovascular disease and stroke. By driving breakthroughs and implementing proven solutions in science, policy, and care, we work tirelessly to advance health and transform lives every day. Connect with us on Facebook, X or by calling 1-800-AHA-USA1. About NFL PLAY 60 NFL PLAY 60 is the League's national youth health and wellness platform. In its 18th season, the initiative empowers millions of youth to get physically active for at least 60 minutes a day and provides support for programs and resources so that kids everywhere can lead a healthy lifestyle. Alongside the NFL's 32 NFL clubs and partners, the PLAY 60 movement will continue to serve and motivate the next generation of youth to get active and PLAY 60. For more information, visit
Associated Press
06-02-2025
- Health
- Associated Press
Nationwide, 34 local schools win NFL PLAY 60 grants to help students move more
( NewMediaWire) - February 06, 2025 - DALLAS, Feb. 6, 2025 — Physical activity positively impacts overall mental and physical wellness which is essential to help children reach their full potential [1]. That is why the American Heart Association, committed to changing the future of health, and the National Football League (NFL) are awarding 34 schools, at least one for each of the NFL teams, with $1,000 grants for physical activity equipment. Through support from the NFL, the NFL PLAY 60 grants are distributed by the American Heart Association annually to recognize those classrooms and schools who are committed to moving for at least 60 minutes each day. To be eligible for this year's grant, classes participated in the NFL PLAY 60 Daily Movement Moment Challenge. Held in Oct. 2024, the Daily Movement Moment Challenge encouraged classrooms to get moving through the NFL PLAY 60 app, available free on iOS and Android devices. Utilizing the daily 'Movement Moment' feature of the app, students incorporated movement into their day by following an NFL PLAY 60 avatar who guided them through different daily exercises. Teachers tracked completion of the daily Movement Moment and submitted their tracker for an opportunity to receive a grant. 'At the American Heart Association, our future is all about improving yours,' said American Heart Association Chief Executive Officer Nancy Brown. 'For 18 years, the American Heart Association and the NFL have teamed up to inspire kids to get moving to support their overall wellness by pairing fun with health fundamentals to drive life-long wellness through NFL PLAY 60. In this next century of work, the American Heart Association will continue to be laser focused to propel physical and mental health in children.' The winners were announced today during the NFL PLAY 60 Fitness Break broadcast held in advance of Super Bowl LIX. The Fitness Break broadcast series delivers an action-packed, 15-minute synchronously streamed broadcast to help students add movement to their school day in advance of this weekend's big game. This year's Super Bowl broadcast featured Super Bowl host city team, the New Orleans Saints, along with the host of Super Bowl LX the San Francisco 49ers, the current AFC champions the Kansas City Chiefs and NFC champions the Philadelphia Eagles. On-demand playback of the Fitness Break broadcasts is available at In addition to the broadcasts, the American Heart Association and the NFL offer students, teachers and families other digital ways to reach their daily goal of 60 minutes of play. The NFL PLAY 60 Exercise Library features two-to-three minute exercise videos from each of the 32 NFL teams featuring players, NFL Legends, cheerleaders and mascots. The NFL PLAY 60 app allows users to select their favorite team and control personalized avatars onscreen with their own physical movement. Users can create custom workouts and earn special PLAY points and unlock cool NFL gear for on-screen PLAY 60 avatars. 'Every year, NFL PLAY 60 helps students across the country achieve their daily goal of 60 minutes of play through the innovative and engaging NFL PLAY 60 app,' said NFL Senior Vice President of Social Responsibility Anna Isaacson. 'We look forward to continuing to work with our partners at the American Heart Association to provide students with resources they need to lead healthy lifestyles.' The full list of grant winners are: Arizona Cardinals - Canyon Ridge School, Surprise, Ariz. Atlanta Falcons - KIPP Woodson Park Academy, Atlanta, Ga. Atlanta Falcons - Cascade Elementary, Atlanta, Ga. Baltimore Ravens - Catonsville Elementary School, Castonville, Md. Buffalo Bills - Churchville Chili Middle School, Churchville, N.Y. Carolina Panthers - Fort Dorchester Elementary, North Charleston, S. C. Chicago Bears - River Trails Middle School #26, Mount Prospect, Ill. Cincinnati Bengals - Winston Hills Academy, Cincinnati, Ohio Cleveland Browns - Stevan Dohanos Elementary, Lorain, Ohio Dallas Cowboys - St. Mark Catholic School, Plano, Texas Denver Broncos - Dunston Middle School, Lakewood, Colo. Detroit Lions - Minges Brook Elementary, Battle Creek, Mich. Green Bay Packers - Fremont Elementary, Fremont, Wis. Houston Texans - Sherwood Elementary, Houston, Texas Houston Texans - Alcott Elementary School, Houston, Texas Indianapolis Colts -James A. Garfield School 31, Indianapolis, Ind. Jacksonville Jaguars - Rocky Bayou Christian School, Crestview, Fla. Kansas City Chiefs - Longview Farm Elementary, Lee's Summit, Mo. Las Vegas Raiders - Grant Bowler Elementary, Logandale, Nev. Los Angeles Chargers - Dr. Carreon Academy, Indio, Calif. Los Angeles Rams - Hobart Boulevard Elementary, Los Angeles, Calif. Miami Dolphins - Robert Renick Educational Center, Miami Gardens, Fla. Minnesota Vikings - Red Pine Elementary, Eagan, Minn. New England Patriots - Pierce Middle School, Milton, Mass. New Orleans Saints - Hynes Charter School Lakeview, New Orleans, La. New York Giants - Rolling Hills Primary School, Vernon, N.J. New York Jets - PS 197 NYC, Brooklyn, N.Y. Philadelphia Eagles - Vaux Big Picture High School, Philadelphia, Pa. Pittsburgh Steelers- Phillips Elementary, Pittsburgh, Pa. San Francisco 49ers - Stratford School San Francisco Campus, San Francisco, Calif. Seattle Seahawks - Foster High School, Tukwila, Wash. Tampa Bay Buccaneers - Colson Elementary, Seffner, Fla. Tennessee Titans - Robert E. Churchwell Elementary School, Nashville, Tenn. Washington Commanders - Blessed Sacrament School, Washington DC Rooted in American Heart Association science, the NFL PLAY 60 initiative helps children to develop healthy habits for a better chance of a healthy adulthood. The program encourages kids to get a minimum of 60 minutes of vigorous physical activity each day to meet the U.S. Department of Health and Human Services' 2018 Physical Activity Guidelines for Americans [2]. Reducing sedentary behavior and increasing physical activity are key to immediate and long-term health for children. The NFL and the American Heart Association have been teaming up since 2006 to inspire kids through fun and engaging ways to get physically active for at least 60 minutes a day. Information on NFL PLAY 60 resources and additional grant opportunities can be found online at About the American Heart Association The American Heart Association is a relentless force for a world of longer, healthier lives. Dedicated to ensuring equitable health in all communities, the organization has been a leading source of health information for more than one hundred years. Supported by more than 35 million volunteers globally, we fund groundbreaking research, advocate for the public's health, and provide critical resources to save and improve lives affected by cardiovascular disease and stroke. By driving breakthroughs and implementing proven solutions in science, policy, and care, we work tirelessly to advance health and transform lives every day. Connect with us on Facebook, X or by calling 1-800-AHA-USA1. About NFL PLAY 60 NFL PLAY 60 is the League's national youth health and wellness platform. In its 18th season, the initiative empowers millions of youth to get physically active for at least 60 minutes a day and provides support for programs and resources so that kids everywhere can lead a healthy lifestyle. Alongside the NFL's 32 NFL clubs and partners, the PLAY 60 movement will continue to serve and motivate the next generation of youth to get active and PLAY 60. For more information, visit
Associated Press
29-01-2025
- Health
- Associated Press
NFL PLAY 60 Fitness Break broadcast delivers movement minutes in advance of Super Bowl LIX
( NewMediaWire American Heart Association, a global force changing the future of health for all, and the National Football League (NFL), in collaboration with its 32 NFL clubs, are challenging kids to get moving and PLAY 60 in advance of Super Bowl LIX with the latest installment of the NFL PLAY 60 Fitness Break school broadcast series. On Thursday, Feb. 5 at 1 p.m. ET/ 12 p.m. CT/ 10 a.m. PT the Association and the NFL will deliver an action-packed, 15-minute synchronous streaming broadcast to help elementary school students add movement to their day leading up to the big game along with help from the New Orleans Saints, San Francisco 49ers, Kansas City Chiefs and Philadelphia Eagles. 'For a century meeting kids where they are on a path of lifelong health and wellness is a core value of the American Heart Association and we are excited to continue that work,' said Nancy Brown, chief executive officer at the American Heart Association. 'Partnering with the NFL through NFL PLAY 60 brings innovative and engaging ways to inspire kids to get active, supporting both mental and physical health, as they learn and develop skills that can lead to a longer, healthier life.' Rooted in American Heart Association science, the Fitness Break broadcast helps students learn more about how physical activity supports their overall wellness. This Fitness Break will show students how to add movement to daily games and activities to help them grow and be healthy. In addition to the physical exercises, the 32 national grant winners of NFL PLAY 60 Daily Movement Moment Challenge, one per NFL team, will be announced. These 32 winners will each receive $1,000 NFL PLAY 60 grants to be used towards the purchase of physical activity equipment. This is the second broadcast of the school year. The NFL PLAY 60 Fitness Break Kickoff broadcast aired in schools in September. Past Fitness Break broadcasts can be found in the online NFL PLAY 60 Exercise Library which also features two-to-three minute on-demand exercise videos from each of the 32 NFL teams – featuring players, NFL Legends, cheerleaders and mascots. This on-demand digital library allows parents, teachers and caregivers access at any time to support daily physical movement goals. The American Heart Association recommends that kids get a minimum of 60 minutes of moderate-to-vigorous physical activity each day to meet the U.S. Department of Health and Human Services' 2018 Physical Activity Guidelines for Americans [1]. Developing healthy habits and reducing sedentary behaviors in kids is key to immediate and long-term health benefits. The benefits of physical activity are unmatched when it comes to lowering risks of heart disease, stroke, diabetes, high blood pressure and other diseases. But the perks of physical activity also extend to the classroom as active kids have better sleep, improved cognition and an overall better quality of life according to the American Heart Association. Helping students understand the full benefits of getting active can establish healthy habits at a young age for a better chance of healthier adulthood. 'As the world turns its attention to Super Bowl LIX, we are proud to team up with the American Heart Association to share the importance of developing healthy habits with our youth,' said NFL Senior Vice President of Social Responsibility Anna Isaacson. 'Physical activity is critical for maintaining a healthy lifestyle, and the NFL PLAY 60 fitness break continues to be a fun and engaging way to inspire kids to get moving before the big game.' In addition to the NFL PLAY 60 Super Bowl Fitness Break, the NFL and the American Heart Association will host New Orleans area students at Pan American Stadium on Wednesday, Feb. 5 for the annual NFL PLAY 60 Kids Day in advance of the Super Bowl. This by-invitation only event welcomes 1,000 students to participate in various football themed skills and drills and learn Hands-Only CPR. The NFL and the American Heart Association have teamed up since 2006 to inspire kids through fun and engaging ways to get physically active for at least 60 minutes a day. The impact of physical activity on overall mental and physical wellness is essential to help children grow to reach their full potential. Information on NFL PLAY 60 resources can be found online at ### About the American Heart Association The American Heart Association is a relentless force for a world of longer, healthier lives. Dedicated to ensuring equitable health in all communities, the organization has been a leading source of health information for more than one hundred years. Supported by more than 35 million volunteers globally, we fund groundbreaking research, advocate for the public's health, and provide critical resources to save and improve lives affected by cardiovascular disease and stroke. By driving breakthroughs and implementing proven solutions in science, policy, and care, we work tirelessly to advance health and transform lives every day. Connect with us on Facebook, X or by calling 1-800-AHA-USA1. About NFL PLAY 60 NFL PLAY 60 is the League's national youth health and wellness platform. In its 18th season, the initiative empowers millions of youth to get physically active for at least 60 minutes a day and provides support for programs and resources so that kids everywhere can lead a healthy lifestyle. Alongside the NFL's 32 NFL clubs and partners, the PLAY 60 movement will continue to serve and motivate the next generation of youth to get active and PLAY 60. For more information, visit
