11-05-2025
Glico's latest durian-flavoured Pocky, now available in Singapore, sparks thorny discussion
In Singapore, a bundle of 10 of the durian-flavoured Pocky snack can be found at NTUC FairPrice stores for $13.90. PHOTO: NTUC FAIRPRICE
SINGAPORE - Japanese food manufacturing company Ezaki Glico Co has been expanding its range of offerings over the years, but a new flavour of its famed Pocky snack appears to have sparked a thorny discussion among foodies.
The flavour? Durian.
The creamy fruit with its spiky exterior is native to South-east Asia and is well-loved in the region, earning it the title of ' The King of Fruits '. However, not all are fond of the fruit – the durian-averse have described it as tasting like puke or expired custard.
The durian-flavoured Pocky snack was reportedly launched in Thailand late last year and can now be found in local stores.
According to the NTUC FairPrice website , the snack costs $13.90 for a bundle of 10 boxes weighing 25g each while the usual flavours like chocolate and strawberry cost about $1.40 for an individual 45g box.
The snack can also be purchased online via Shopee, with listings pricing it at up to $4.90 per box and $20.60 for a bundle .
The durian Pocky flavour has seen a mixed bag of reactions. Some have said they cannot get enough of it, while others have expressed an intense dislike.
Several foodies, taking their first bite of the snack, shared their unfiltered and immediate thoughts on TikTok.
'It's not too sweet, and it really tastes like durian,' said one person. Praising the taste, another said: 'I wish I'd bought more.'
Another netizen on Threads described the durian-flavoured Pocky sticks as tasting 'heavenly'.
But others were not convinced.
'They managed to make it taste like durian smells, rather than how it tastes,' said one Reddit user.
Another, admitting that they have never actually tried durian, said the snack tasted cheesy and had a garlic aftertaste.
Glico has in the past introduced other unique flavours of its Pocky snack such as the limited-edition Baked Cheesecake flavour, the US-exclusive peppermint flavou r and the Sakura flavour .
Join ST's WhatsApp Channel and get the latest news and must-reads.
