Latest news with #NUMBER10
Web Release
25-04-2025
- Entertainment
- Web Release
BRED Abu Dhabi, Presented by Hypebeast, Day One Highlights: Unmissable Performances, Exclusive Fashion, Street Art, and Basketball
BRED Abu Dhabi, presented by Hypebeast, has officially landed and already kicked things into high gear with a stellar day one. As the third edition of this unmissable neo-culture festival, guests can expect an epic lineup that blends the worlds of music, fashion, sport, and art. Rooted in this year's theme of street culture, the first day has already set the bar high with festival-goers experiencing everything from live performances and fresh fashion pop-ups to sports showdowns and curated bites. Here's a sneak peek at what day one had in store for fans and what to expect over the next days: Music Day one's highlight was a one-of-a-kind showcase from regional artists Karim Osama, Asayel, and The Synaptik. The three rap powerhouses took the stage together after their individual sets to debut an exclusive track titled 'Hena' – a cypher-inspired anthem created specifically for BRED Abu Dhabi 2025. Guests can expect plenty more appearances in the coming days from regional sensations on the AMP Stage, including Nayra, Odeal, Ilmond, Marwan Moussa, Afroto, Hleem Taj Alser, Blu Fiefer, Michael Hakim, Lella Fadda, Prince VA, and Kawtar. Music lovers can also look forward to sets from international icons at the BRED Arena including Nas and Nines on April 25, and PARTYNEXTDOOR on April 26. What's more, don't miss the rooftop after-parties with Dany Neville and friends, including Sonia Sol, and #ITSJUNIORJ as well as the Selecta takeover. That's in addition to House of Yanos, Don Delicious, Fred's Coffee Party, DiscoSan featuring Karrouhat, and so much more (Please note: Rooftops and after parties are 21+). Fashion BRED Abu Dhabi also dazzled the city's street wear fashionistas with a plethora of exclusive drops, limited edition merch, and collaborations encompassing streetwear, high-fashion, vintage finds, and trendy footwear. Throughout the festival, guests will have the chance to browse top international labels with pop-ups from the likes of Pieces Uniques, Daily Paper, Les Benjamins, JD Sports, New Balance, adidas, and Foot Locker. Meanwhile, homegrown talent representing the UAE's streetwear scene includes SER and Mesmari from Abu Dhabi, Basement from Sharjah, and Wyld x Jeeski from Dubai. BRED's exclusives include limited edition custom t-shirts from Precious Trust and their workshop at the Neo Gallery, where visitors can customise clothing and ceramics,Pieces Uniques' exclusive BRED green mesh shirt, and a CRUDE collab drop, as well as exclusive drops and collabs at Sneaker District. Sports and Gaming Sports enthusiasts were also in for a treat as they had the chance to witness the TOP BALLER Gulf 1v1 Cup, presented by NUMBER 10 and adidas, where the region's top talent began their battle for the title of the best BALLER in the Gulf. NUMBER 10 will also feature COPA LAHA, a 5v5 women's football tournament by Budreya Faisal. Additionally, BRED Abu Dhabi will give guests the chance to meet some of the world's best NBA 2K League players live in action at the dedicated NBA 2K League gaming zone that will feature interactive activations, including a Fast Break test, Catch & Win, and Basketball Batak challenges. Fans can also catch the excitement of NBA 3X Abu Dhabi presented by ADQ, featuring a thrilling 3-on-3 tournament and free interactive games like shooting contests, skills challenges, and jaw-dropping Dunk Squad performances. What's more, keep an eye out for NBA Legend Joakim Noah, who'll be making special appearances throughout the event. Finally, skaters will show off their best moves at the Skate Park in collaboration with Saturday Skateshop, bringing the skateboard communities in Abu Dhabi, Dubai, and Sharjah together for the first time. Food Throughout day one, BRED Abu Dhabi infused the capital with a myriad of flavours from around the world. Fan favourites included international Moroccan delights from Choukran, succulent burgers from Gotham Burger Social Club, and Italy-meets-New York slices at L'Industrie Pizzeria. That's in addition to regional favourites Kaak Al Quds, Mattar, Lila Taqueria, Lento, Shawarma Reem, Burnt Butter, Grade Africa x Mattar, Polline, and many more. Make sure not to miss out on the BRED exclusive menu items including the Kazdal Moroccan Sandwich from Choukran, the California Dreamin' burger from Gotham Burger Social Club, the special BRED Slice from L'Industrie Pizzeria, and the Shawarma Shaker from Shawarma Reem. Art On day one, guests were immersed in a vibrant mix of global and regional art, from custom creations by Ibrahim Zaki, Stephany Sanossian, Shamma Bu Hazza, to a 'Formula None' art installation at the Neo Gallery by LA-based Egyptian artist Marwan Shahin, and more. On 25 and 26 April, art legend Futura will make a special appearance at Les Benjamins space, where you can get a signed copy of his latest book and shop his exclusive collection, Futura x Les Benjamins. Additionally, visitors can explore interactive installations, purchase exclusive pieces, and experience a high-energy fusion of art, music, and tech. Day one set the tone with an electric celebration of neo-culture, and the days ahead are shaping up to be an unmissable fusion of music, art, street style, and self-expression. As the festival continues, tickets are running out fast – don't miss your last chance to experience the best of BRED Abu Dhabi. Day Passes and concert tickets are now available at and When: April 23 to 27 Where: Yas Marina Circuit, Yas Island ? Visit for more information about the festival and follow its social media channels for updates on festival timings, prices and the latest news. Website: Instagram and TikTok: @bredabudhabi BRED Partners The festival welcomes this year's partners, including Al Masaood Automobiles Nissan, Emirates NBD, Virgin Radio, Yves Saint Laurent, Johnnie Walker, Viu, Anghami, Sound On, G-Shock, Ma Hawa, and Noon minutes. Step into the Emirates NBD space for a vibe-filled experience where fun meets innovation. They have games, prizes, and a chance to check the latest products up close. Moreover, Emirates NBD card holders get 10% off Day Passes and Concert tickets. The offer can be claimed at G-SHOCK also announced its participation in this year's Festival, where street style meets unbeatable toughness. Visit the G-SHOCK booth for a hands-on experience that celebrates their signature toughness and unique design. Visitors will also be able to check out their latest models up close. As part of the festival, the brand will also be giving away four G-SHOCK watches every day, along with an exclusive 25% discount voucher on selected models available to BRED attendees both online and at G-SHOCK stores.
Web Release
14-04-2025
- Entertainment
- Web Release
BRED Abu Dhabi Presented by Hypebeast Unveils Full Line Up, Including More Artists, Fashion, Sports, and Art
BRED Abu Dhabi Presented by Hypebeast returns for its third edition from April 23 to 27 at Yas Marina Circuit, Yas Island, promising a festival experience unlike any other. This five-day celebration blends the worlds of music, fashion, sport, and art, spotlighting the global influence of neo-culture. From live performances and fresh fashion pop-ups to street-style sports and curated bites, BRED Abu Dhabi is where creative expression takes centre stage. Fashion More than a music festival, BRED Abu Dhabi is a cultural melting pot celebrating fashion's global influences. Spanning streetwear, high-fashion, vintage finds, and standout footwear, guests can explore a curated mix of local and international brands alongside exclusive drops, limited edition merch, and numerous collaborations. The streetwear line-up features standout names like award-winning menswear label Pieces Uniques, Amsterdam's renowned Daily Paper, Istanbul-based luxury streetwear brand Les Benjamins, Precious Trust — a Dubai-born label inspired by both Western styles and local influences — and 5ivepillars, a brand which blends Islamic culture and Eastern art into contemporary fashion. The festival also showcases leading international sportswear names, including ASICS, JD Sports, New Balance, adidas, Umbro, Anta, Timberland, and New Era, offering everything from high-performance apparel to street-ready classics. Meanwhile, multi-brand concepts bring even more variety, with Sneaker District, TONE, and Foot Locker presenting diverse collections, exclusive collaborations, and interactive activations. Festival-goers can also explore homegrown talent with SER and Mesmari (Abu Dhabi), Basement (Sharjah), and Wyld x Jeeski (Dubai), representing the vibrant creativity of the UAE's streetwear scene. Sports and Gaming The TOP BALLER Gulf 1v1 Cup, presented by NUMBER 10 and adidas, will conclude at BRED Abu Dhabi, where the region's top talent will compete for the title of the best BALLER in the Gulf. NUMBER 10 will also feature COPA LAHA, a 5v5 women's football tournament by Budreya Faisal, uniting talent, culture, and community. Additionally, meet some of the world's best NBA 2K League players live in action at the dedicated NBA 2K League gaming zone that will feature interactive activations, including a Fast Break test, Catch & Win, and Basketball Batak challenges. Food To ensure you are well-fuelled throughout your neo-cultural festival experience, guests can also look forward to a vibrant array of tempting street food stalls. Savour international delights, including soulful Moroccan dishes at Choukran, New York's best burger from Gotham Burger Social Club, with their signature Oklahoma-style take, and Italy-meets-New York slices at L'Industrie Pizzeria. As for local favourites, tuck into authentic Palestinian kaak by Kaak Al Quds, flame-grilled specialities from Mattar, flavour-packed tacos from Lila Taqueria, soulful bites from Lento, and Polline's Mediterranean classics, ensuring every craving is covered. BRED Abu Dhabi also welcomes Anghami in collaboration with Fred's Coffee Party and Discosan to the retail hood for an electrifying block party and special DJ set. Art In the realm of art, BRED Abu Dhabi brings together an inspiring mix of global and regional creatives. Street art legend Futura will make a special appearance, hosting a book signing for Futura: The Artist's Monograph , while LA-based Marwan Shahin, Lebanese illustrator Joelle Jabbour, Armenian-Syrian artist Stephany, and Emirati designer Shamma Bu Hazza will produce customised artworks exclusively for the festival. Festival-goers will also have the chance to purchase select pieces. Blurring the lines between innovation and artistry, Al Masaood Automobiles Nissan will present an immersive, and experiential showcase, blending art and technology with a projection mapping show starring the all-new Nissan KICKS. Visitors will also be treated to a high-energy, choreographed hip-hop dance performance and an engaging coffee nook, offering a truly unique and interactive experience. Music At the heart of BRED Abu Dhabi is a powerhouse lineup spanning hip-hop and rap, featuring global icons like Nas, Nines, PARTYNEXTDOOR, Adonis, and Cairokee at the BRED Arena. Meanwhile, on April 23, regional artists Karim Osama, Asayel, and The Synaptik will each perform solo sets on the AMP Stage before coming together for a performance of 'Hena' — a cypher-inspired anthem created exclusively for BRED Abu Dhabi 2025. This performance adds to an already impressive lineup of regional artists, including Dana Hourani, Nayra, Odeal, Ilmond, Marwan Moussa, and Afroto. The latest additions to the regional lineup include Hleem Taj Alser, known for blending Sudanese roots with North African and Gulf influences; Egyptian rapper Mared, bringing sharp lyricism and undeniable presence; and the UAE's own Saud G, delivering gritty beats with cross-border appeal. Also joining the bill are Blu Fiefer, whose bold Lebanese-Mexican artistry shines through powerful storytelling; Michael Hakim, with his bilingual sound bridging East and West; Lella Fadda, offering unapologetic lyricism; and Prince VA, a Dubai-based hip-hop artist and producer making waves in the regional scene. Book Your Experience NOW Don't miss out on the ultimate celebration of neo-culture – Tickets are now available through BRED's official website at and Visitors can get their hands on a variety of tickets, including Day Passes starting from AED 75 and concert tickets starting at AED 245. When: April 23 to 27 Where: Yas Marina Circuit, Yas Island Ticket Pricing: Day passes starting from AED 75; Concert tickets starting from AED 245 Visit for more information about the festival and follow its social media channels for updates on festival timings, prices and the latest news. Website: Instagram and TikTok: @bredabudhabi BRED Partners The festival welcomes this year's partners, including Al Masaood Automobiles Nissan, Emirates NBD, Virgin Radio, Red Bull, Yves Saint Laurent, Johnnie Walker, Viu, Anghami, Sound On and G-Shock.
