Latest news with #NVIDIARTX
Web Release
15-03-2025
- Web Release
NVIDIA Announces Neural Rendering and RTX Technology Updates ahead of GDC 2025
Ahead of the Game Developers Conference (GDC), NVIDIA announced enhancements to its NVIDIA RTX neural rendering technologies, including that neural shaders are coming to Microsoft DirectX preview in April, DLSS 4 hits a major milestone with over 100 games and apps now available, RTX Remix is officially releasing alongside a new playable Half-Life 2 RTX demo, the NVIDIA RTX Kit is receiving major updates with Unreal Engine 5 support for RTX Mega Geometry and RTX Hair, and NVIDIA ACE autonomous game characters are debuting in two titles. NVIDIA and Microsoft Open Next Era of Gaming With Groundbreaking Neural Shading Technology NVIDIA and Microsoft revealed that neural shading support will come to DirectX preview in April, unlocking the power of AI Tensor Cores in NVIDIA GeForce RTX GPUs inside of graphics shaders used to program video games. 'Neural rendering is the future of graphics and we are happy to partner with Microsoft to bring AI to programmable shaders in DirectX. All game developers can use Tensor Cores built into GeForce RTX GPUs to deliver next-gen realism and performance to Windows gaming,' said John Spitzer, NVIDIA VP of Developer Technology. Neural rendering represents a revolution in graphics programming, using AI alongside traditional rendering techniques to dramatically boost frame rates, enhance image quality, and reduce system resource usage. NVIDIA RTX Neural Shaders SDK enables developers to train their game data and shader code on an RTX AI PC and accelerate their neural representations and model weights with NVIDIA Tensor Cores at runtime. This significantly enhances the performance of neural rendering techniques, allowing for faster and more efficient real-time rendering with Tensor Cores. 'Microsoft is adding Cooperative Vectors support to DirectX and HLSL, starting with a preview this April. This will advance the future of graphics programming by enabling neural rendering across the gaming industry. Unlocking Tensor Cores on NVIDIA RTX will allow developers to fully leverage RTX Neural Shading for richer, more immersive experiences on Windows,' said Shawn Hargreaves, Direct3D Dev Manager at Microsoft. RTX Kit Arrives in Unreal Engine 5 NVIDIA also released Unreal Engine 5 support for RTX Mega Geometry and RTX Hair through NVIDIA RTX Branch of Unreal Engine. NVIDIA RTX Kit is a suite of neural rendering technologies to ray-trace games with AI, render scenes with immense geometry, and create game characters with photorealistic visuals. NVIDIA's new GeForce RTX 50 Series GPUs feature a major advancement in the acceleration of ray tracing for hair and fur – a new linear swept sphere (LSS) primitive. The new primitive is a step toward rendering high-quality digital humans in real time by replacing typical triangle primitives with spheres that can represent individual strands of hair with better accuracy and performance. At CES, NVIDIA showcased what's possible with neural rendering through a stunning technology demo, Zorah. At GDC, an updated Zorah demo , built in Unreal Engine 5, will showcase the latest advancements in neural rendering, featuring RTX Mega Geometry, RTX Hair, ReSTIR Path Tracing, and ReSTIR Direct Illumination. NVIDIA RTX Remix Officially Released with DLSS 4 and RTX Neural Shaders, Half-Life 2 RTX Playable Demo Available March 18th A year ago, NVIDIA released RTX Remix in Open Beta, a revolutionary modding platform that enables classic games to be remastered with RTX. Today, NVIDIA is officially releasing an enhanced version of RTX Remix, featuring DLSS 4 with Multi Frame Generation, a host of new RTX Neural Rendering technologies, and numerous community-requested updates, enabling modders to deliver stunning remasters with even better image quality and higher frame rates. To demonstrate RTX Remix's capabilities, and the power of the latest RTX innovations, Half-Life 2 owners can download a free Half-Life 2 RTX demo from Steam on March 18th. Showcasing their work in Ravenholm and Nova Prospekt, Half-Life 2 RTX is being developed by four of Half-Life 2 's top mod teams, working together under the banner of Orbifold Studios. Half-Life 2 RTX features full ray tracing, remastered assets, DLSS 4, Reflex, RTX Neural Radiance Cache, RTX Skin and RTX Volumetrics. Over 100 DLSS 4 with Multi Frame Generation Games & Apps Out Now, More Coming Soon, Including The Half-Life 2 RTX Demo DLSS 4 was introduced with the release of GeForce RTX 50 Series GPUs, and now over 100 games and apps now feature support for DLSS 4 due to the rapid adoption by game developers. This milestone is hitting 2 years quicker than DLSS 3, making it the most rapidly adopted NVIDIA game technology of all time. DLSS 4 debuted Multi Frame Generation, which uses AI to generate up to three additional frames per traditionally rendered frame, working in unison with the complete suite of DLSS technologies to multiply frame rates by up to 8X over traditional brute-force rendering. This massive performance improvement on GeForce RTX 50 Series graphics cards and laptops enables gamers to max out visuals at the highest resolutions, and play at incredible frame rates. In addition to the 100 games and apps available now , Lost Soul Aside , Mecha BREAK , Phantom Blade Zero , Stellar Blade , Tides of Annihilation , and Wild Assault will all launch with DLSS 4, giving GeForce RTX gamers the definitive PC experience in each title. NVIDIA ACE Autonomous Game Characters Debut This Month In inZOI & NARAKA: BLADEPOINT MOBILE PC VERSION Earlier this year, NVIDIA unveiled AI-powered NVIDIA ACE autonomous game characters, adding autonomous teammates, NPCs, and enemies to games, unlocking a whole new set of gameplay possibilities. Now, these ACE autonomous game characters are making their debut later this month in two title s – inZOI and NARAKA: BLADEPOINT MOBILE PC VERSION. In the life simulator inZOI , players can customize 'Smart Zoi' NPCs with life goals that in turn use AI to guide behavior and interactions with other NPCs. In NARAKA: BLADEPOINT MOBILE PC VERSION , NVIDIA ACE-powered teammates help players battle enemies, hunt for loot, and fight for victory. 'NVIDIA enables game developers to push past expected boundaries with AI technology. NVIDIA ACE in NARAKA: BLADEPOINT MOBILE PC VERSION allows us to create AI autonomous teammates running on the device locally that naturally assist the player in their epic battles,' said Zhipeng Hu, Head of Thunder Fire BU, SVP of NetEase corp. NVIDIA ACE technologies are continuing to advance, incorporating new vision and audio language models, enhancing facial animation with new model architectures, and accelerating game development with updated ACE plugins for Maya and Unreal Engine for offline authoring. Two upcoming games are leveraging these advancements with Black Vultures: Prey of Greed adding NVIDIA ACE speech and language models and Fate Trigger adding NVIDIA ACE Audio2Face-3D.
Web Release
04-03-2025
- Entertainment
- Web Release
NVIDIA GeForce Middle East and Dubai Program for Gaming 2033 Celebrate Innovation in Game Development at First-Ever RTX AI GameCraft
NVIDIA GeForce Middle East, in collaboration with the Dubai Program for Gaming 2033 (DPG33), led by the Dubai Future Foundation (DFF), hosted the first edition of NVIDIA RTX AI GameCraft, a pioneering event that highlighted the future of game development powered by NVIDIA RTX AI technologies, and showcased the UAE's top game development talent. As part of the Dubai Program for Gaming 2033 (DPG33), RTX AI GameCraft brought together game developers and industry professionals from across the UAE at the Emirates Towers Boulevard. Leading up to the event, game developers were challenged to create games that showcased Dubai's past and future. Using RTX-powered hardware, participants integrated NVIDIA's cutting-edge technologies to enhance and elevate their game's visuals and performance. Key NVIDIA RTX technologies adopted by developers included NVIDIA DLSS for high-quality visuals and improved performance, NVIDIA Reflex for reduced latency, NVIDIA Ace for giving life to in-game characters, and NVIDIA Canvas for creating scenes in the game. Additionally, several other NVIDIA technologies were leveraged to push the boundaries of innovation. Hundreds of developers shared their games with NVIDIA, and 15 were shortlisted to showcase their creations at the event, giving gamers from the region a chance to experience their work firsthand. An expert panel of judges evaluated each game based on the event's criteria, ultimately selecting three outstanding winners, who shared a total prize pool of $12,000. 1st Place: AI Innovators Game Title: Back to Dubai NVIDIA Technologies deployed in the game: NVIDIA DLSS, Ray Tracing 'For RTX Gamecraft 2025, We needed to come up with a game that revolved around Dubai's past and future, that's when we decided on developing Back to Dubai, a time travel adventure puzzle game, made in Unreal Engine 5. The game was created to run on a 4k resolution screen with Nvidia Ray Tracing built in to create better light visuals. The final draft of the game ran at 70 fps on a 4k resolution using an RTX 4090 GPU, and 120 fps on 1080p resolution using an RTX 4070 Super GPU. This is when we decided to implement NVIDIA DLSS 3.5 into the game using the AI upscaling and frame generation to boost the performance, which shot it up 140 fps on a 4k resolution with an RTX 4090 , and 180 fps on 1080p with an RTX 4070 Super. Overall we are pretty happy with our work, how well the event was organized, and how impressive the NVIDIA Technology is.' 2nd Place: PropVR Game Title: Dubai GTA Demo NVIDIA Technologies deployed in the game: NVIDIA DLSS, NVIDIA Reflex, and Ray Tracing 'We had an incredible time bringing a GTA 6-inspired version of Dubai to life for NVIDIA RTX AI GameCraft. We pushed the boundaries of real-time rendering using NVIDIA's cutting-edge technologies—leveraging hardware ray tracing, DLSS, Reflex, and Frame Generation to enhance game performance and visual fidelity. Huge shoutout to our team for making this happen—excited for what's next in the world of real-time 3D, gaming, and virtual cities!' 3rd Place: 2ndJam Game Title: Building Dubai NVIDIA Technologies deployed in the game: NVIDIA DLSS, Ray Tracing, NVIDIA Canvas, NVIDIA Edify Text to Mesh Tool 'Creating the game was a challenge with such a small amount of time. However with the power of Nvidia's AI tools we were able to have a much cleaner output using Ray tracing and DLSS. On the design side the text to 3D tool made the creation of assets much easier than having to model things or even source them. We are proud of how our game Building Dubai turned out and we look forward to using more Nvidia technologies in the future.' Chantelle Tavid, Head of Marketing at NVIDIA (MENA, CIS and Turkey), expressed her excitement about the event's success: 'RTX AI GameCraft is a testament to the immense talent and creativity of game developers in the region. By leveraging NVIDIA RTX AI technologies and tools, participants have pushed the boundaries of innovation, bringing their visions to life in groundbreaking ways. We are incredibly honored and proud to collaborate with the Dubai Future Foundation and the Dubai Gaming Program team on this initiative, and we deeply appreciate their support in fostering this community. We look forward to seeing how NVIDIA RTX AI continues to shape the future of gaming.' Faisal Kazim, Head of the Dubai Program for Gaming 2033, said, 'The first-ever RTX AI GameCraft, hosted by the Dubai Program for Gaming 2033 led by Dubai Future Foundation, in partnership with global technology leader NVIDIA, is a significant step forward in our efforts to empower Dubai's gaming community. Dubai is rapidly establishing itself as a global gaming hub, attracting a growing number of gaming companies and specialist developers, many of whom have chosen the city as their headquarters.' 'We are committed to collaborating with industry leaders like NVIDIA to nurture creative talent and foster a thriving gaming ecosystem, ensuring Dubai remains at the forefront of innovation in gaming and interactive technologies,' Kazim noted. The first edition of NVIDIA RTX AI GameCraft marks a significant step in driving innovation and fostering the gaming ecosystem in the UAE. NVIDIA and DFF remain committed to empowering creators with cutting-edge technology and providing a platform for the next generation of game developers to shine.
Khaleej Times
03-03-2025
- Entertainment
- Khaleej Times
NVIDIA GeForce Middle East and Dubai Program for Gaming 2033 celebrate innovation at RTX AI GameCraft
NVIDIA GeForce Middle East, in collaboration with the Dubai Program for Gaming 2033 (DPG33), led by the Dubai Future Foundation (DFF), hosted the first edition of NVIDIA RTX AI GameCraft, a pioneering event that highlighted the future of game development powered by NVIDIA RTX AI technologies, and showcased the UAE's top game development talent. As part of the Dubai Program for Gaming 2033 (DPG33), RTX AI GameCraft brought together game developers and industry professionals from across the UAE at the Emirates Towers Boulevard. Leading up to the event, game developers were challenged to create games that showcased Dubai's past and future. Using RTX-powered hardware, participants integrated NVIDIA's cutting-edge technologies to enhance and elevate their game's visuals and performance. Key NVIDIA RTX technologies adopted by developers included NVIDIA DLSS for high-quality visuals and improved performance, NVIDIA Reflex for reduced latency, NVIDIA Ace for giving life to in-game characters, and NVIDIA Canvas for creating scenes in the game. Additionally, several other NVIDIA technologies were leveraged to push the boundaries of innovation. Hundreds of developers shared their games with NVIDIA, and 15 were shortlisted to showcase their creations at the event, giving gamers from the region a chance to experience their work firsthand. An expert panel of judges evaluated each game based on the event's criteria, ultimately selecting three outstanding winners, who shared a total prize pool of $12,000. 1st Place: AI Innovators Game Title: Back to Dubai NVIDIA Technologies deployed in the game: NVIDIA DLSS, Ray Tracing "For RTX Gamecraft 2025, We needed to come up with a game that revolved around Dubai's past and future, that's when we decided on developing Back to Dubai, a time travel adventure puzzle game, made in Unreal Engine 5. The game was created to run on a 4k resolution screen with Nvidia Ray Tracing built in to create better light visuals. The final draft of the game ran at 70 fps on a 4k resolution using an RTX 4090 GPU, and 120 fps on 1080p resolution using an RTX 4070 Super GPU. This is when we decided to implement NVIDIA DLSS 3.5 into the game using the AI upscaling and frame generation to boost the performance, which shot it up 140 fps on a 4k resolution with an RTX 4090 , and 180 fps on 1080p with an RTX 4070 Super. Overall we are pretty happy with our work, how well the event was organised, and how impressive the NVIDIA Technology is." 2nd Place: PropVR Game Title: Dubai GTA Demo NVIDIA Technologies deployed in the game: NVIDIA DLSS, NVIDIA Reflex, and Ray Tracing "We had an incredible time bringing a GTA 6-inspired version of Dubai to life for NVIDIA RTX AI GameCraft. We pushed the boundaries of real-time rendering using NVIDIA's cutting-edge technologies—leveraging hardware ray tracing, DLSS, Reflex, and Frame Generation to enhance game performance and visual fidelity. Huge shoutout to our team for making this happen—excited for what's next in the world of real-time 3D, gaming, and virtual cities." 3rd Place: 2ndJam Game Title: Building Dubai NVIDIA Technologies deployed in the game: NVIDIA DLSS, Ray Tracing, NVIDIA Canvas, NVIDIA Edify Text to Mesh Tool "Creating the game was a challenge with such a small amount of time. However with the power of Nvidia's AI tools we were able to have a much cleaner output using Ray tracing and DLSS. On the design side the text to 3D tool made the creation of assets much easier than having to model things or even source them. We are proud of how our game Building Dubai turned out and we look forward to using more Nvidia technologies in the future." Chantelle Tavid, head of marketing at NVIDIA (MENA, CIS and Turkey), expressed her excitement about the event's success: "RTX AI GameCraft is a testament to the immense talent and creativity of game developers in the region. By leveraging NVIDIA RTX AI technologies and tools, participants have pushed the boundaries of innovation, bringing their visions to life in groundbreaking ways. We are incredibly honored and proud to collaborate with the Dubai Future Foundation and the Dubai Gaming Program team on this initiative, and we deeply appreciate their support in fostering this community. We look forward to seeing how NVIDIA RTX AI continues to shape the future of gaming." Faisal Kazim, head of the Dubai Program for Gaming 2033, said: "The first-ever RTX AI GameCraft, hosted by the Dubai Program for Gaming 2033 led by Dubai Future Foundation, in partnership with global technology leader NVIDIA, is a significant step forward in our efforts to empower Dubai's gaming community. Dubai is rapidly establishing itself as a global gaming hub, attracting a growing number of gaming companies and specialist developers, many of whom have chosen the city as their headquarters." "We are committed to collaborating with industry leaders like NVIDIA to nurture creative talent and foster a thriving gaming ecosystem, ensuring Dubai remains at the forefront of innovation in gaming and interactive technologies," Kazim noted. The first edition of NVIDIA RTX AI GameCraft marks a significant step in driving innovation and fostering the gaming ecosystem in the UAE. NVIDIA and DFF remain committed to empowering creators with cutting-edge technology and providing a platform for the next generation of game developers to shine.
Zawya
03-03-2025
- Entertainment
- Zawya
NVIDIA GeForce Middle East and Dubai Program for Gaming 2033 celebrate innovation
Dubai, UAE – NVIDIA GeForce Middle East, in collaboration with the Dubai Program for Gaming 2033 (DPG33), led by the Dubai Future Foundation (DFF), hosted the first edition of NVIDIA RTX AI GameCraft, a pioneering event that highlighted the future of game development powered by NVIDIA RTX AI technologies, and showcased the UAE's top game development talent. As part of the Dubai Program for Gaming 2033 (DPG33), RTX AI GameCraft brought together game developers and industry professionals from across the UAE at the Emirates Towers Boulevard. Leading up to the event, game developers were challenged to create games that showcased Dubai's past and future. Using RTX-powered hardware, participants integrated NVIDIA's cutting-edge technologies to enhance and elevate their game's visuals and performance. Key NVIDIA RTX technologies adopted by developers included NVIDIA DLSS for high-quality visuals and improved performance, NVIDIA Reflex for reduced latency, NVIDIA Ace for giving life to in-game characters, and NVIDIA Canvas for creating scenes in the game. Additionally, several other NVIDIA technologies were leveraged to push the boundaries of innovation. Hundreds of developers shared their games with NVIDIA, and 15 were shortlisted to showcase their creations at the event, giving gamers from the region a chance to experience their work firsthand. An expert panel of judges evaluated each game based on the event's criteria, ultimately selecting three outstanding winners, who shared a total prize pool of $12,000. 1st Place: AI Innovators Game Title: Back to Dubai NVIDIA Technologies deployed in the game: NVIDIA DLSS, Ray Tracing "For RTX Gamecraft 2025, We needed to come up with a game that revolved around Dubai's past and future, that's when we decided on developing Back to Dubai, a time travel adventure puzzle game, made in Unreal Engine 5. The game was created to run on a 4k resolution screen with Nvidia Ray Tracing built in to create better light visuals. The final draft of the game ran at 70 fps on a 4k resolution using an RTX 4090 GPU, and 120 fps on 1080p resolution using an RTX 4070 Super GPU. This is when we decided to implement NVIDIA DLSS 3.5 into the game using the AI upscaling and frame generation to boost the performance, which shot it up 140 fps on a 4k resolution with an RTX 4090 , and 180 fps on 1080p with an RTX 4070 Super. Overall we are pretty happy with our work, how well the event was organized, and how impressive the NVIDIA Technology is." 2nd Place: PropVR Game Title: Dubai GTA Demo NVIDIA Technologies deployed in the game: NVIDIA DLSS, NVIDIA Reflex, and Ray Tracing "We had an incredible time bringing a GTA 6-inspired version of Dubai to life for NVIDIA RTX AI GameCraft. We pushed the boundaries of real-time rendering using NVIDIA's cutting-edge technologies—leveraging hardware ray tracing, DLSS, Reflex, and Frame Generation to enhance game performance and visual fidelity. Huge shoutout to our team for making this happen—excited for what's next in the world of real-time 3D, gaming, and virtual cities!" 3rd Place: 2ndJam Game Title: Building Dubai NVIDIA Technologies deployed in the game: NVIDIA DLSS, Ray Tracing, NVIDIA Canvas, NVIDIA Edify Text to Mesh Tool "Creating the game was a challenge with such a small amount of time. However with the power of Nvidia's AI tools we were able to have a much cleaner output using Ray tracing and DLSS. On the design side the text to 3D tool made the creation of assets much easier than having to model things or even source them. We are proud of how our game Building Dubai turned out and we look forward to using more Nvidia technologies in the future." Chantelle Tavid, Head of Marketing at NVIDIA (MENA, CIS and Turkey), expressed her excitement about the event's success: 'RTX AI GameCraft is a testament to the immense talent and creativity of game developers in the region. By leveraging NVIDIA RTX AI technologies and tools, participants have pushed the boundaries of innovation, bringing their visions to life in groundbreaking ways. We are incredibly honored and proud to collaborate with the Dubai Future Foundation and the Dubai Gaming Program team on this initiative, and we deeply appreciate their support in fostering this community. We look forward to seeing how NVIDIA RTX AI continues to shape the future of gaming.' Faisal Kazim, Head of the Dubai Program for Gaming 2033, said, "The first-ever RTX AI GameCraft, hosted by the Dubai Program for Gaming 2033 led by Dubai Future Foundation, in partnership with global technology leader NVIDIA, is a significant step forward in our efforts to empower Dubai's gaming community. Dubai is rapidly establishing itself as a global gaming hub, attracting a growing number of gaming companies and specialist developers, many of whom have chosen the city as their headquarters.' 'We are committed to collaborating with industry leaders like NVIDIA to nurture creative talent and foster a thriving gaming ecosystem, ensuring Dubai remains at the forefront of innovation in gaming and interactive technologies,' Kazim noted. The first edition of NVIDIA RTX AI GameCraft marks a significant step in driving innovation and fostering the gaming ecosystem in the UAE. NVIDIA and DFF remain committed to empowering creators with cutting-edge technology and providing a platform for the next generation of game developers to shine.
TECHx
11-02-2025
- Business
- TECHx
PNY Technologies Expands to Saudi Arabia with New Office - TECHx Media PNY Technologies Expands to Saudi Arabia with New Office
PNY Technologies Expands to Saudi Arabia with New Office News Desk - Share PNY Technologies has announced the opening of its new office in Saudi Arabia. This strategic expansion aims to tap into the growing regional market potential and bolster PNY's local presence to support businesses in Artificial Intelligence (AI) and digital transformation projects. The announcement comes during the LEAP event, providing an ideal platform to engage with the local network and showcase the company's offerings. The new office will allow PNY to bring its comprehensive portfolio of solutions to local businesses and public sector entities. Key offerings include: Artificial Intelligence (AI) and Machine Learning : High-performance computing, AI servers, and GPU accelerators tailored to business and institutional needs. : High-performance computing, AI servers, and GPU accelerators tailored to business and institutional needs. Data Centers and Cloud Computing : Optimized infrastructures for critical applications and modern work environments. : Optimized infrastructures for critical applications and modern work environments. Storage and Virtualization : High-capacity storage solutions and advanced systems for demanding environments. : High-capacity storage solutions and advanced systems for demanding environments. Graphics and Visualization : NVIDIA RTX professional graphics cards for high-performance workstations, rendering solutions for design, engineering, and entertainment industries. : NVIDIA RTX professional graphics cards for high-performance workstations, rendering solutions for design, engineering, and entertainment industries. PNY Ecosystem: Including NVIDIA GeForce graphics cards for gamers and content creators, SSDs, and memory modules to enhance overall performance. Through strategic partnerships with industry leaders, particularly its long-standing collaboration with NVIDIA, PNY provides comprehensive AI solutions, from consulting to deployment. These alliances ensure the company can offer state-of-the-art technology to address the full spectrum of AI challenges faced by clients. Jérôme Bélan, CEO of PNY Technologies EMEA, said, 'We are delighted to expand our presence in Saudi Arabia, a key market with significant growth. This new office allows us to be closer to our clients and partners, providing solutions tailored to their specific needs. PNY is committed to playing an active role in the region's technological evolution by delivering cutting-edge infrastructures and services.' With this expansion, PNY reaffirms its commitment to supporting Middle Eastern businesses in their transition to advanced technologies by offering expertise, high-performance solutions, and customized support.
