23-05-2025
The cities tourists are ditching – and where they're heading instead
Every year, there's a brand-new hotspot everyone seems to be flocking to. In 2024, it was all about Marseille, for example – and we have our own ideas about the European destinations set to be big this summer.
And now, InsureandGo has joined the debate, armed with Google search data. By analysing year-on-year changes in searches for flights, hotels and itineraries, the insurance company has identified not only which destinations are piquing our interest, but also the ones we're ditching.
Havana has seen one of the largest declines, with a drop in year-on-year searches of a hefty 28 percent, and while the Cuban capital brags a tonne of retro charm soundtracked by a rich music culture, people seem to be turning to Bali instead.
The southeast Asian destination has seen interest increase by around 16 percent according to the study, and it was recently named not only the most picturesque island in the world, but also one of the best places for culture.
In the US, the report shows people are swapping the long sandy beaches of Miami (down 15 percent) for the tower-packed streets of Chicago (which saw an increase of 41 percent). As for Europe, people are swapping Berlin for Innsbruck, and in the West Indies, Nassau has stolen the limelight from Kingston.
The top 15 cities tourists are turning away from
1 - Havana2 - Miami3 - Kingston= Nadi5 - GdansK= Las Vegas7 - Apia8 - Stockholm = Brussels10 - Berlin11 - London= Wellington13 - Singapore14 - Dubai= Delhi
The top 15 cities tourists are turning to
1 - Tokyo2 - Rio de Janeiro3 - Beijing4 - Lucerne5 - Kuwait City6 - Seville7 - Chicago8 - Belize City9 - Chiang Mai10 - Tbilisi11 - Hanoi12 - Nassau13 - Jakarta14 - Santiago15 - Buenos Aires
