22-05-2025
Strong performance by banking, tobacco sectors raises Egypt's top 10 most valuable brands' worth to $3.3B
According to the latest Egypt 10 2025 ranking by Brand Finance, the total value of Egypt's top 10 most valuable brands has reached $3.3 billion. The impressive growth is largely attributed to strong performances in the banking and tobacco sectors, particularly by the National Bank of Egypt and Nakhla.
For the third year in a row, National Bank of Egypt (NBE) remains the nation's most valuable brand. Its brand value has risen by 9 percent, reaching $717 million.
This growth is attributed to the bank's focus on high-yield savings products, which are benefitting from higher interest rates, as well as its strategic push towards digital banking and sustainable financial practices.
Nakhla has shown the most impressive growth among Egypt's top brands, seeing its value soar by 32 percent to $418 million. The tobacco brand's success is largely attributed to its diverse product offerings that align with consumer preferences and the expanding global demand for hookah tobacco.
Nakhla has solidified its position in Egypt while also increasing exports across several international markets, significantly boosting both revenue and brand value.
CIB (Commercial International Bank) maintained its place as one of the country's strongest brands, with a 3 percent growth, bringing its brand value to $351 million.
CIB's strong consumer trust and its consistent Brand Strength Index (BSI) score of 77.6/100 and AA+ rating reflect its reputation as a top choice for Egyptians seeking reliability in financial services.
Andrew Campbell, Managing Director of Brand Finance Middle East, offered insight into the changes shaping Egypt's brand landscape - 'The growth we're seeing among Egypt's top brands this year really shows how the game is changing. It's not just about strong numbers anymore – it's about having a clear direction, staying flexible, and genuinely connecting with people. The brands that are listening, adapting, and staying relevant are the ones coming out on top.'
