Latest news with #NamingRights
Gulf Today
06-05-2025
- Business
- Gulf Today
UAE Exchange Metro Station will now be known as Life Pharmacy Metro Station
Dubai's Roads and Transport Authority (RTA) has granted Life Pharmacy the naming rights to the UAE Exchange Metro Station, which will henceforth be known as Life Pharmacy Metro Station, under a 10-year agreement. The agreement was signed between Life Pharmacy Group and Hypermedia, with Mada Media attending in its capacity as the authorised concessionaire appointed by RTA under a concession agreement between Mada Media and RTA. Abdul Mohsen Ibrahim Kalbat, CEO of RTA's Rail Agency, expressed his excitement over the agreement, describing it as a valuable addition to the Dubai Metro Naming Rights initiative, which has achieved sustained success since its launch in 2009 as the first project of its kind globally. He stated: "RTA is committed to forging successful partnerships with the private sector, given its vital role in driving national economic growth and contributing to GDP. This successful public-private partnership model facilitates the transfer of knowledge and expertise, creates job opportunities across multiple sectors, and supports the government's broader development agenda." Mohamad Al Hammadi, CEO of Mada Media, also expressed his pleasure at launching this strategic partnership with Life Pharmacy through the naming rights agreement, stating: "This initiative reflects our goal of transforming advertising spaces into impactful platforms, enabling naming rights sponsors to enhance their visibility and commercial footprint." He added: "The agreement presents a unique investment opportunity for Life Pharmacy, capitalising on the strategic location of Dubai Metro stations, particularly this one, to strengthen brand awareness and deepen engagement with commuters." Abdul Rahuman Abdul Nazzar, Chairman and Managing Director of Life Pharmacy Group, commented: "We are proud to partner with RTA through Mada Media to acquire the naming rights for a station that serves as a vital hub within Dubai's seamless, multi-modal transport network. This station has served thousands of commuters for over a decade, delivering significant value and connectivity." He continued: "This partnership goes beyond naming rights—it reflects Life Pharmacy's broader commitment to the city and its communities. Linking our name to a key metro station demonstrates how Life Pharmacy has become an integral part of Dubai's daily rhythm and movement." From May running through the end of August 2025, RTA will begin updating and renaming all relevant external and internal directional signage across Metro stations. The new name will also be reflected across RTA's smart digital systems, public transport applications, and onboard audio announcements prior to and upon arrival at the station.
Gulf Business
06-05-2025
- Business
- Gulf Business
Riders take note: Another Dubai Metro station gets its name changed
Image credit: Dubai Media Office/Website Dubai's Roads and Transport Authority (RTA) has granted Life Pharmacy the naming rights to the UAE Exchange Metro Station. The station will henceforth be known as Life Pharmacy Metro Station under a 10-year agreement. The deal was signed between Life Pharmacy Group and Hypermedia, with Mada Media attending as the authorized concessionaire appointed by RTA under a concession agreement between Mada Media and RTA, Abdul Mohsen Ibrahim Kalbat, CEO of RTA's Rail Agency, expressed his enthusiasm for the agreement, calling it a valuable addition to the Dubai Metro Naming Rights initiative. He highlighted the initiative's sustained success since its launch in 2009, when it became the first project of its kind globally. Read- 'RTA is committed to forging successful partnerships with the private sector, given its vital role in driving national economic growth and contributing to GDP. This successful public-private partnership model facilitates the transfer of knowledge and expertise, creates job opportunities across multiple sectors, and supports the government's broader development agenda,' he said. Mohamad Al Hammadi, CEO of Mada Media, also welcomed the strategic partnership with Life Pharmacy, stating: 'This initiative reflects our goal of transforming advertising spaces into impactful platforms, enabling naming rights sponsors to enhance their visibility and commercial footprint.' He added: 'The agreement presents a unique investment opportunity for Life Pharmacy, capitalizing on the strategic location of Dubai Metro stations—particularly this one—to strengthen brand awareness and deepen engagement with commuters.' Abdul Rahuman Abdul Nazzar, Chairman and Managing Director of Life Pharmacy Group, commented: 'We are proud to partner with RTA through Mada Media to acquire the naming rights for a station that serves as a vital hub within Dubai's seamless, multi-modal transport network. This station has served thousands of commuters for over a decade, delivering significant value and connectivity.' He continued: 'This partnership goes beyond naming rights—it reflects Life Pharmacy's broader commitment to the city and its communities. Linking our name to a key metro station demonstrates how Life Pharmacy has become an integral part of Dubai's daily rhythm and movement.' From May through the end of August 2025, RTA will begin updating and renaming all relevant external and internal directional signage across Metro stations. The new name will also appear across RTA's smart digital systems, public transport applications, and onboard audio announcements.
Gulf Insider
06-05-2025
- Business
- Gulf Insider
Dubai Metro Station Renamed
A key Dubai Metro station will be renamed as part of a 10-year agreement with the Roads and Transport Authority (RTA). The RTA has granted Life Pharmacy the naming rights to the UAE Exchange Metro Station, which will henceforth be known as Life Pharmacy Metro Station, under a 10-year agreement. The agreement was signed between Life Pharmacy Group and Hypermedia, with Mada Media attending in its capacity as the authorised concessionaire appointed by RTA under a concession agreement between Mada Media and RTA. Abdul Mohsen Ibrahim Kalbat, CEO of RTA's Rail Agency, expressed his excitement over the agreement, describing it as a valuable addition to the Dubai Metro Naming Rights initiative, which has achieved sustained success since its launch in 2009 as the first project of its kind globally. He said: 'RTA is committed to forging successful partnerships with the private sector, given its vital role in driving national economic growth and contributing to GDP. This successful public-private partnership model facilitates the transfer of knowledge and expertise, creates job opportunities across multiple sectors, and supports the government's broader development agenda.' Mohamad Al Hammadi, CEO of Mada Media, said: 'This initiative reflects our goal of transforming advertising spaces into impactful platforms, enabling naming rights sponsors to enhance their visibility and commercial footprint. He added: 'The agreement presents a unique investment opportunity for Life Pharmacy, capitalising on the strategic location of Dubai Metro stations, particularly this one, to strengthen brand awareness and deepen engagement with commuters.' Abdul Rahuman Abdul Nazzar, Chairman and Managing Director of Life Pharmacy Group, said: 'We are proud to partner with RTA through Mada Media to acquire the naming rights for a station that serves as a vital hub within Dubai's seamless, multi-modal transport network. 'This station has served thousands of commuters for over a decade, delivering significant value and connectivity. 'This partnership goes beyond naming rights—it reflects Life Pharmacy's broader commitment to the city and its communities. 'Linking our name to a key metro station demonstrates how Life Pharmacy has become an integral part of Dubai's daily rhythm and movement.' From May running through the end of August 2025, RTA will begin updating and renaming all relevant external and internal directional signage across Metro stations. The new name will also be reflected across RTA's smart digital systems, public transport applications, and onboard audio announcements prior to and upon arrival at the station. Also read: Dubai Free Zone Announces 2 New Business Categories
What's On
05-05-2025
- Business
- What's On
UAE Exchange Metro station has been renamed
Better start writing these down, folks… For those of us who use the Dubai Metro, every so often we get the news that a Dubai Metro station has been renamed. And if you don't keep in the loop, you're definitely going to have a confused look on your face when the metro station gets announced or if you see the new signage. We're here to help you stay updated, and have yet another Dubai Metro name change to announce: The UAE Exchange Metro station will be renamed to Life Pharmacy. Dubai Media Office announced the name change in a report on their official website on Monday, May 5, 2025. According to the media authority, a 10-year contract has been signed with Life Pharmacy. Speaking on the agreement, Abdul Mohsen Ibrahim Kalbat, CEO of RTA's Rail Agency said it was a valuable addition to the Dubai Metro Naming Rights initiative. He stated, 'RTA is committed to forging successful partnerships with the private sector, given its vital role in driving national economic growth and contributing to GDP. This successful public-private partnership model facilitates the transfer of knowledge and expertise, creates job opportunities across multiple sectors, and supports the government's broader development agenda.' Mohamad Al Hammadi, CEO of Mada Media stated 'The agreement presents a unique investment opportunity for Life Pharmacy, capitalising on the strategic location of Dubai Metro stations, particularly this one, to strengthen brand awareness and deepen engagement with commuters.' Reflecting the same excitment, Abdul Rahuman Abdul Nazzar, Chairman and Managing Director of Life Pharmacy Group stated that the station serves as a vital hub within Dubai's multi-modal transport network. He added, 'This station has served thousands of commuters for over a decade, delivering significant value and connectivity.' He added, 'Linking our name to a key metro station demonstrates how Life Pharmacy has become an integral part of Dubai's daily rhythm and movement.' When will the changes take place? According to the report, the changes will start to take place from May until the end of August 2025. The changes will be made by RTA, who will update and rename all relevant external and internal directional signage across Metro stations. The new name will be reflected across the transport authority's smart digital systems, public transport applications, and onboard audio announcements prior to and upon arrival at the station. PS. Another Dubai Metro that was recently renamed was Al Khail Dubai Metro which is now called Al Fardan Exchange. Images: Dubai Media Office > Sign up for FREE to get exclusive updates that you are interested in
Gulf Insider
05-05-2025
- Business
- Gulf Insider
Dubai: RTA Renames UAE Exchange Metro Station
Dubai's Roads and Transport Authority (RTA) on Monday renamed the UAE Exchange Metro Station as Life Pharmacy Metro Station. This comes after the RTA granted Life Pharmacy the naming rights under a 10-year agreement. The UAE Exchange Metro Station is situated in Jebel Ali, along the Red Line of the Dubai Metro. Originally opened as Jebel Ali Metro Station in March 2011, it was renamed UAE Exchange on June 30, 2015, following a naming rights agreement with UAE Exchange This station is unique within the Dubai Metro network as it is the only ground-level station. All other stations are either elevated or underground. It serves as a vital transit point for employees and residents of the Jebel Ali Free Zone (JAFZA), facilitating access to various industrial and commercial hubs in the area. In April 2024, the RTA introduced a new operational configuration, eliminating the need for passengers to interchange at Jebel Ali Station. By using the Y junction at the station, trains now operate directly between Centrepoint and UAE Exchange, as well as between Centrepoint and Expo 2020 stations, enhancing the commuting experience for passengers. RTA said it will begin updating and renaming all relevant external and internal directional signage across Metro stations till the end of August. 'The new name will also be reflected across RTA's smart digital systems, public transport applications, and onboard audio announcements prior to and upon arrival at the station,' it added. This is third time in two months that the RTA has announced the renaming of a Dubai Metro station. On March 18, Al Khail Metro Station was renamed as Al Fardan Exchange Metro Station and GGICO Metro Station's name was changed to Al Metro Garhoud Station on April 11. The agreement regarding the renaming was signed between Life Pharmacy Group and Hypermedia, with Mada Media attending in its capacity as the authorised concessionaire appointed by RTA under a concession agreement between Mada Media and RTA. Abdul Mohsen Ibrahim Kalbat, CEO of RTA's Rail Agency, described the agreement for renaming the station as a valuable addition to the Dubai Metro Naming Rights initiative, which has achieved sustained success since its launch in 2009 as the first project of its kind globally. He stated: 'RTA is committed to forging successful partnerships with the private sector, given its vital role in driving national economic growth and contributing to GDP. This successful public-private partnership model facilitates the transfer of knowledge and expertise, creates job opportunities across multiple sectors, and supports the government's broader development agenda.' Mohamad Al Hammadi, CEO of Mada Media, stated: 'This initiative reflects our goal of transforming advertising spaces into impactful platforms, enabling naming rights sponsors to enhance their visibility and commercial footprint.' He added: 'The agreement presents a unique investment opportunity for Life Pharmacy, capitalising on the strategic location of Dubai Metro stations, particularly this one, to strengthen brand awareness and deepen engagement with commuters.' Abdul Rahuman Abdul Nazzar, Chairman and Managing Director of Life Pharmacy Group, commented: 'We are proud to partner with RTA through Mada Media to acquire the naming rights for a station that serves as a vital hub within Dubai's seamless, multi-modal transport network. This station has served thousands of commuters for over a decade, delivering significant value and connectivity.' He continued: 'This partnership goes beyond naming rights—it reflects Life Pharmacy's broader commitment to the city and its communities. Linking our name to a key metro station demonstrates how Life Pharmacy has become an integral part of Dubai's daily rhythm and movement.'
