Latest news with #Narayen
Time of India
04-05-2025
- Business
- Time of India
Adobe CEO Shantanu Narayen highlights creativity, not software code, as future economic driver in India
Adobe CEO Shantanu Narayen Adobe Systems' chief executive Shantanu Narayen has emphasised that India's future economic growth will be driven primarily by creativity rather than software development. At the WAVES 2025 conference this week, he revealed plans to facilitate digital creativity training for over 20 million Indians and 500,000 teachers through complimentary access to Adobe's resources. The significance of this shift is notable, considering that India's IT sector, valued at more than $ 250 billion, has been instrumental in the nation's recent economic advancement. Narayen highlighted that artificial intelligence will amplify creative capabilities and output by expanding human imaginative potential, delivering innovative instruments and viewpoints, enabling unprecedented exploration of concepts. He said, "Given the size and breadth of the creative opportunity that AI unlocks, it's fair to say that India's next growth as an economy will not be in software code but in creativity." Furthermore, he suggested that training AI systems using Indian cultural, linguistic and historical information presents an opportunity to establish "new forms of digital sovereignty". He emphasized, "Models are the foundation and the important part of differentiation and a competitive advantage." Adobe's CEO highlighted India's potential to develop global teams and competitive products through LLMs, AI agents and low-code tools, presenting a significant opportunity for the country's outsourcing sector to advance and establish new AI-driven processes. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Underground Oddities: Weird Characters Spotted in the Subway Subway Quirks and Curiosities Undo He emphasised India's capability to demonstrate ethical AI leadership globally, noting that AI would enable the country to expand upon its existing strengths in mobile infrastructure and payments systems to develop innovative business frameworks. The CEO pointed out that AI technology would enable startups to swiftly develop, evaluate and expand solutions specifically designed for local and regional requirements. He noted that India currently hosts more than 100 million content creators, with a consistent 10 per cent yearly increase in independent creators and small design studios throughout the past decade. He further mentioned that over 500 million Indians access over-the-top content via mobile devices, facilitated by cost-effective mobile internet services. Additionally, Adobe announced its collaboration with TCS to introduce an AI-powered Creative Experience Studio (ACES) specifically for the Indian market, targeting both corporate and government enterprises. Stay informed with the latest business news, updates on bank holidays and public holidays . AI Masterclass for Students. Upskill Young Ones Today!– Join Now
Business Mayor
01-05-2025
- Business
- Business Mayor
AI is not a threat to human creativity but a powerful ally, say tech leaders
Opening the day, Adobe Chairman and CEO Shantanu Narayen delivered a keynote on 'Design, Media and Creativity in the Age of AI'. He traced the evolution of the digital landscape—from the early days of the internet to the mobile revolution and now the AI era—emphasising India's increasing impact, with over 500 million people consuming online content and a growing appetite for regional language storytelling. Narayen stressed that AI is augmenting, not replacing, human creativity. 'Generative AI is enabling Indian creators to transcend traditional mediums,' he said, noting its growing influence in imaging, video, and design. From blockbuster films to real-time storytelling on mobile devices, AI is expanding the canvas for creators. He also outlined a four-part roadmap for India to assume global leadership: boosting creativity and production, evolving business models, building an AI-ready workforce, and fostering entrepreneurship. In the fireside chat 'AI Beyond Work', NVIDIA's Richard Kerris, Vice President, and Vishal Dhupar, Managing Director of NVIDIA India, explored how AI is transforming the relationship between people and machines—particularly in creative reflected on the evolution of personal computing. 'PCs used to sleep after office hours. But humans don't,' he noted, referencing NVIDIA's long-standing vision of computers as creative collaborators—a vision now being realised through provided a personal reflection, describing the challenges of early 3D animation. 'With generative AI, we can go from idea to creation much faster,' he said. He added a note of caution: 'Just because we all have a camera on our phone doesn't make us all great photographers.' Dhupar reinforced this sentiment: 'Creative people live their work. AI doesn't replace that—it enables it.' Kerris added, 'AI puts tools in your hands—but knowing the craft, the basics, that's still essential.' The final session, a masterclass titled 'Bringing Stories to Life with Gen AI', was led by Anish Mukherjee, Solutions Architect at NVIDIA. He demonstrated practical uses of generative AI—from converting static images into digital humans to creating multilingual voiceovers and AI-generated music using NVIDIA's Fugato model. Mukherjee explained how the combination of large language models, AI animation, and DLSS technology is creating immersive storytelling experiences—particularly in gaming. 'AI-powered characters that respond intelligently to players are redefining narrative engagement,' he said. He concluded with a call to leverage computational power, robust datasets, and sophisticated algorithms to unlock AI's full creative potential. Open-source tools like Nemostack, he noted, are empowering creators to innovate across sectors.
United News of India
01-05-2025
- Business
- United News of India
Adobe AI prioritises safety: Shantanu Narayen
Mumbai, May 1 (UNI) Adobe's approach to Artificial Intelligence (AI) is rooted in commercial safety and responsible design, company CEO Shantanu Narayen said on Thursday, underscoring Adobe's commitment to ethical innovation in a fast-evolving digital landscape. Speaking to reporters at the WAVES 2025 technology summit here, Narayen said, "We design our products to be commercially safe and responsible by design." He emphasised that Adobe's AI strategy is not only technically advanced but also uniquely positioned to meet real-world demands in a trustworthy manner. "This is a tremendous opportunity for us to participate in the summit," Narayen noted, adding that Adobe's approach to AI is both unique and differentiated, setting it apart from many competitors. Highlighting the company's track record of innovation, particularly in its flagship desktop products, the Adobe chief said, "If you look at the innovation we have driven, especially in our desktop products, I'd argue we've out-innovated most companies on the planet." The WAVES 2025 summit convened industry leaders, technologists, and entrepreneurs to explore the future of AI, digital design, and user-centric innovation. UNI BDN RN
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Business Standard
01-05-2025
- Business
- Business Standard
Creativity, not code, main driver India's future economy: Adobe CEO
Global tech major Adobe Systems' chief executive Shantanu Narayen on Thursday said creativity, and not software code, will be the main driver of India's economy in the future. Speaking at the WAVES 2025 event here, the India-born executive also announced that the company will help over 2 crore Indians and 5 lakh teachers to get trained in digital creativity with partners by offering free access to its wares. It can be noted that the over USD 250-billion IT sector has been a big contributor to the country's economic growth over the last few years. AI will supercharge creativity and production by enhancing human imagination, offering new tools, perspectives and possibilities that people can explore ideas in ways never seen before, he said. "Given the size and breadth of the creative opportunity that AI unlocks, it's fair to say that India's next growth as an economy will not be in software code but in creativity," he said. He added that by training AI models on Indian cultural, linguistic and historical data, we have an opportunity to create "new forms of digital sovereignty". "Models are the foundation and the important part of differentiation and a competitive advantage," he said. India's global access to build teams globally and competitive products using LLMs (large language models), AI agents and low-code tools will give India's vast outsourcing industry the opportunity to evolve and create new AI-driven workflows as well as build AI agents, Narayen said. India has the opportunity to lead through ethical AI on the global stage, the American company's chief executive said, adding AI will enable India to build on its leadership in mobile infrastructure and payments to imagine and foster new business models. Startups can rapidly prototype, test and scale innovative solutions tailored to local and regional needs using AI, he said. Today there are over 100 million content creators in India, and there has been a 10 per cent on year growth in freelance creators and small design studios over the last decade, he said. Over 500 million Indians consume over the top content on their mobile phones, enabled by world-leading affordable mobile internet, he added. Meanwhile, Adobe also announced a partnership with country's largest IT services company Tata Consultancy Services to launch a new AI-powered Creative Experience Studio (ACES) for the India market, which will be aimed at businesses and public sector enterprises.
The Hindu
01-05-2025
- Business
- The Hindu
See AI as a creative enabler, not a job displacer, say industry leaders at WAVES 2025
Artificial Intelligence is not poised to displace jobs but is instead evolving as a powerful enabler of creativity and productivity, global industry leaders affirmed on Thursday. The remarks came during the opening day of WAVES 2025, a multi-session industry event exploring the convergence of design, media, and technology. The keynote address, titled 'Design, Media and Creativity in the Age of AI', was delivered by Adobe Chairman and Chief Executive Officer Shantanu Narayen. He underscored India's increasing influence in global content creation, citing a user base of over 500 million Indians consuming digital content. Notably, he pointed to the rapid rise in consumption across regional languages as a key driver of growth. 'AI is not replacing creativity; it is amplifying it,' Mr. Narayen asserted, adding that generative AI tools were enabling Indian creators to transcend traditional formats. These tools, he said, were expanding their reach across cinema, mobile storytelling, imaging, and design. He outlined a strategic four-point framework to harness AI's potential: enhancing creativity and production, innovating business models, cultivating an AI-skilled workforce, and nurturing entrepreneurship. In a subsequent session, Richard Kerris, Vice-President, NVIDIA, and Vishal Dhupar, Managing Director, NVIDIA India, discussed the evolving relationship between AI, personal computing, and creative productivity. Mr. Kerris provided a historical perspective, highlighting the challenges of early 3D animation. 'Today, generative AI dramatically shortens the time from concept to creation,' he said. However, he stressed the importance of foundational knowledge. 'AI puts tools in your hands, but knowing the craft remains essential.' Echoing this sentiment, Mr. Dhupar added that AI was not a replacement for human creativity but a facilitator. 'Creative professionals live their work. AI does not replace that passion - it enables it,' he observed. The final session of the day featured a masterclass by Anish Mukherjee, Solutions Architect at NVIDIA, titled 'Bringing Stories to Life with Gen AI'. Demonstrating NVIDIA's approach to generative media tools, Mr. Mukherjee showcased advanced capabilities including the conversion of static images to digital humans, multilingual voice-overs, and AI-generated character animation. Utilising NVIDIA's Fugato model, he demonstrated AI-generated music and realistic lip-syncing for dubbing workflows. He also introduced Cosmos, a suite of foundational models designed for video generation and simulation-based training via the Omniverse platform. The discussions across all three sessions collectively pointed to a future where AI augments rather than undermines human creativity, positioning India as a key player in this evolving landscape.
