Latest news with #Narrative
Business Wire
16-05-2025
- Business
- Business Wire
Proxima Partners with Narrative To Launch New Direct-To-Consumer (DTC) Segments For Programmatic
NEW YORK--(BUSINESS WIRE)-- Proxima, a data intelligence software company that empowers marketing teams to scale customer acquisition profitably, today announced the launch of their unique DTC segments in the data marketplaces of popular DSPs, including The Trade Desk and Yahoo. Programmatic advertisers and agency traders can now seamlessly activate digital advertising campaigns against high-value, unmodeled, 100% deterministic DTC consumer segments within their preferred DSP. With over $20 billion in verified eCommerce data powering our audience models, Proxima now delivers deterministic DTC segments on The Trade Desk and Yahoo—putting razor-sharp targeting within every brand's reach. Share Launched in 2022, Proxima is building the world's largest DTC commerce graph. Their predictive models analyze over $20B in eCommerce transactions and 64 million anonymized shopper profiles to help marketers reach and convert high-value customers across their advertising ecosystem with unparalleled efficiency. In partnership with Narrative, the leading data collaboration platform, Proxima is extending their AI-powered targeting capabilities to programmatic campaigns. Advertisers can locate Proxima's DTC segments by simply searching 'Proxima' in their DSP's data marketplace. They can then select from a variety of segments organized by retail vertical, buyer behavior, and other eCommerce attributes to target premium consumers, drive more paid media revenue, and reduce wasted spend. "Brands and agencies are increasingly prioritizing eCommerce and transaction data across their marketing channels to drive better outcomes," said Alex Song, CEO of Proxima. 'Our clients have leveraged Proxima's targeting tech to optimize over $500M in Meta campaigns – delivering exceptional ROI on paid social. Working with a partner like Narrative now enables us to extend our high-impact targeting capabilities to programmatic advertisers.' According to Narrative sources, the early market reception to Proxima's segments has been extremely positive. "In just its first few weeks of launching on the DSP marketplaces, the Proxima datasets have generated revenues 4x higher than anyone we've onboarded. Their data is highly curated and accurate. The rapid adoption of their DTC segments demonstrates advertisers' strong interest in reaching this segment of consumers," says Tim Mahlman, CEO of Narrative. About Proxima Proxima is transforming the consumer technology landscape and giving B2C businesses the data they need to make informed decisions that drive superior marketing performance. Proxima is a first-of-its-kind data intelligence solution that securely leverages artificial intelligence and a proprietary data network to enable businesses to achieve greater scale, efficiency, and financial success across their acquisition, retention, and full customer lifecycle marketing. Their mission is to be the essential intelligence platform for powering marketing performance for all consumer businesses. Learn more about Proxima here. Search 'Proxima' in the 3rd party marketplace on The Trade Desk and Yahoo to start acquiring high-LTV customers.
Yahoo
02-04-2025
- Science
- Yahoo
Research on display at Ohio State Lima
Apr. 1—LIMA — Several levels of academic inquiry will be on display during a research-focused day on Thursday, April 3, at Ohio State University at Lima, 4240 Campus Drive. The Undergraduate Research Forum will be from 12:30 to 2:30 p.m. in the campus library. Twenty-nine students will present their findings across a variety of topics including: —Small mammals of South Asia —Parasitoid flies —Plants of the Tecumseh Interpretative Nature Preserve —Colias butterflies —Tree species of the Ohio State at Lima campus —Microorganisms of the Miami-Erie Canal —Bioassessment of the Lost Creek —Narrative comprehension in preschoolers —Smartphone usage patterns and suggestibility —Executive functioning in children Each student or group of students will display research findings on a poster and talk about their projects. Two students will also present their Second Year Transformational Experience Program projects. At 1:30 p.m., an exceptional undergraduate student on campus with a successful record of research success will be awarded the 2025 Undergraduate Research Award, presented by Charles River Laboratories. At 3 p.m., Dr. Virginia Tompkins will present "Examination of Factors Influencing Young Children's Narrative Comprehension," a study on the effects of race and gender on preschoolers' story comprehension in the Special Collections Room of the library. Featured Local Savings
