Latest news with #NarrativeSummit2025
Zawya
16-04-2025
- Business
- Zawya
National Association launched and joins Global Alliance at Narrative Summit 2025
Kamel: Egypt is now the first country in North Africa to join the Global Alliance Cairo: In an unprecedented significant step for the PR and Communications sector in Egypt, the closing of the Narrative Summit 2025 witnessed the announcement of the official launch of Egypt's first national public relations association, marking the first Public Relations Association in North Africa. Announced by Lamia Kamel, Founder of Narrative Summit and Managing Director of CC Plus, a full-fledged multi-disciplinary communications and PR firm, the move marks a new phase in empowering Egypt's PR community, strengthening its global presence, and building long-term frameworks for collaboration, learning, and professional excellence. The association brings together five of the country's leading PR agencies under one board and has officially joined the Global Alliance for Public Relations and Communication Management, the international federation representing the global PR profession. Kamel noted that this milestone aims to unify efforts across the public relations industry in Egypt, enabling practitioners to elevate the profession's role in supporting national growth and development, while contributing to shaping Egypt's narrative both locally and globally. Leaders from the Global Alliance participated in this year's Narrative Summit 2025, held last week at the breathtaking Somabay on Egypt's Red Sea coast. Among them were Professor Justin Green, President and CEO of the Global Alliance, along with board members Irene Lungu Chipili and Steven Shepperson-Smith. In a symbolic ceremony during the summit's closing session, Stephen Shepperson-Smith presented Lamia Kamel with Egypt's official membership certificate in the Global Alliance. This historic moment was marked by the presence of Irene Lungu Chipili, as well as prominent PR industry leaders Dr. Halim Abou Seif, CEO of Rada PR, and Mai Abaza, CEO of Publicist Inc. Reflecting on this significant milestone Kamel stated, 'Egypt is now the first country in North Africa to join this global body—an achievement that gives the public relations community here a platform to grow, train, and contribute to shaping the country's narrative. One of the greatest legacies of the Narrative Summit is the belief that everyone is a storyteller—and now, we have the opportunity to build an army of storytellers who can share the story of modern Egypt with the world.' She added that the launch of a national PR association is designed to raise awareness of the value of public relations, empower young talent through workshops and training programs, and launch innovative initiatives and projects aimed at building and promoting a stronger, more accurate image of Egypt. The founding board of the Egyptian Public Relations Association features five prominent industry leaders including Dr. Halim Abou Seif, CEO of Rada PR, Lamia Kamel, Managing Director of CC Plus, Mai Abaza, CEO of Publicist Inc., Mohamed Abdelkader, CEO of Influence Communications, and Rania Azab, CEO of 4PR Group. Kamel also announced that a press conference will be held soon to unveil further details about the association's mission and its official partnership with the Global Alliance. This announcement took place during the ninth edition of the Narrative PR Summit 2025, which took place at Somabay on the Red Sea coast and was held under the patronage and in the presence of the Ministers of Planning and Economic Development & International Cooperation, Youth and Sports, Investment and Tourism and the Governor of the Red Sea. With the captivating theme 'Egypt Reset', this year's summit, led by the private sector and guided by a renewed and forward-thinking vision brought together a distinguished group of speakers including senior officials, industry experts, and prominent local and international business leaders and communicators.
Daily News Egypt
12-04-2025
- Business
- Daily News Egypt
Private Sector's Strategic Role in Egypt's Economic Future Takes Spotlight at Narrative Summit 2025
Under the auspices of the Ministries of Planning, Economic Development and International Cooperation, Investment, and Youth and Sports, the Narrative Summit 2025 commenced at Somabay with a strong emphasis on the pivotal role of the private sector in Egypt's long-term economic growth. Among the featured speakers was Dr. Ahmed Moharram, Founder and Managing Director of Anchorage Investments, who delivered a powerful message during a session titled 'Empowering the Private Sector is Vital to Egypt's Growth and Prosperity.' He stressed that large-scale, export-oriented investments are key to achieving competitiveness and resilience in Egypt's economy. 'The private sector is the driving engine of economic growth. It generates revenue, creates jobs, and helps position Egypt competitively on the global map,' Dr. Moharram said. He pointed to Anchor Benitoite, a USD 2.2 billion petrochemical project by Anchorage Investments in Ain Sokhna, as a prime example of the private sector's capability to lead transformative change. The Anchor Benitoite Petrochemical Complex, located in the Suez Canal Economic Zone (SCZone), is set to produce 1.75 million tons of high-value products annually, including propylene, polypropylene, and acrylic acid derivatives. Its strategic location capitalizes on Egypt's maritime access, investor-friendly incentives, and a growing industrial ecosystem. Dr. Moharram identified several enablers of successful private sector engagement, including Egypt's location along major global shipping lanes, government facilitation efforts, and access to international technologies and partners. However, he also underscored ongoing challenges such as infrastructure gaps, policy consistency, and investment risk perceptions. 'To truly empower the private sector, we need to simplify the regulatory environment, promote public-private partnerships—especially in decarbonization infrastructure—and rebuild investor confidence, particularly for greenfield capital-intensive ventures,' he stated. 'These are strategic imperatives, not just economic choices.' He added that Egypt's economic future depends on building a business ecosystem that encourages innovation, fosters entrepreneurship, and sustains long-term value creation. 'Empowering the private sector is not about short-term gains—it's about building a sustainable economy that thrives across generations,' he said. Now in its ninth edition, the Narrative PR Summit has become a cornerstone event on Egypt's business and communications calendar. Since its launch in 2016, it has attracted more than 10,000 attendees and 500 speakers from Egypt and abroad. The summit is known for promoting cross-sector dialogue and showcasing Egypt as a dynamic destination for tourism, investment, and innovation. This year's summit, themed 'Egypt Reset,' also introduced new initiatives such as the Storytellers Awards, honoring young content creators who are redefining modern narratives about Egypt. As Egypt looks to position itself as a global investment hub, events like the Narrative Summit continue to provide a vital platform for advancing dialogue between the public and private sectors—and for shaping a forward-looking economic vision grounded in collaboration and innovation.
Economic Key
09-04-2025
- Business
- Economic Key
Mohamed Mansour shares his vision of Egypt's future economic growth and private-sector leadership
Today, Sir Mohamed Mansour, the renowned businessman, Chairman of Mansour Group & Honorary Chair of the Board of Narrative Summit delivered an inspiring message of ambition and optimism at the Narrative Summit 2025. Mansour emphasized that Egypt's investment scene is experiencing remarkable growth and offering abundant opportunities, in several sectors including clean energy, technology, infrastructure and real estate. He elaborated: 'Egypt possesses a unique blend of cultural and historical assets that position it prominently on the global innovation map, particularly as the world enters a new industrial revolution driven by technology and artificial intelligence. This transformation opens limitless opportunities for Egyptian youth to grow, innovate, and realize their ambitions.' With the captivating theme 'Egypt Reset,' the prestigious event kicked off today at the breathtaking Somabay in the Red Sea, drawing prominent global leaders, insightful experts, and influential figures from around the world. The summit is proudly held under the auspices of the Ministries of Planning and Economic Development & International Cooperation, Youth and Sports, Investment and Tourism, and the Governorate of the Red Sea. In his keynote speech titled 'My Drive to Succeed,' Sir Mansour, who serves as the Honorary Chair of the Board of the summit, mentioned: 'As a proud Egyptian, I am constantly inspired by the resilience and unwavering determination of our people. They are a true testament to strength and perseverance. We are living through a historic moment, with the highly anticipated opening of the Grand Egyptian Museum on the horizon—a milestone I believe will mark a transformative chapter for Egypt and its place on the global stage.' Commenting on the importance of the private sector's role in driving the country's development, Sir Mansour elaborated, 'The private sector in Egypt has a vital role to play in driving the country's economic growth. I truly believe that Egyptians can make it happen but we must do so with purpose, determination, and a deep sense of responsibility while fostering effective partnerships with the public sector. For that reason, Mansour Group plans to invest USD 150 million in the Egyptian market to open a new factory for car manufacturing as well as EVs which is expected to create 10 thousand job opportunities for the youth. I believe it's our duty to give back to this country and that spirit of giving must continue through Egypt's business leaders today.' Expressing his enthusiasm with the inauguration of this year's summit, Sir Mansour stated, 'I'm delighted to be part of this exceptional summit, highlighting Egyptians' unwavering dedication to fostering development across various fields. In our cherished nation, a myriad of aspirations awaits, and it's crucial that we dream big and have unceasing confidence in our abilities. Therefore, we launched the 'Right to Dream' Academy in Egypt, which I am particularly proud of, to inspire young boys and girls in every village to pursue their passion for football. Thus we nurture talents like Mohamed Salah who can dream, achieve greatness, and take pride in their national identity.' Delving more into the mission and accomplishments of the Right to Dream Academy, Mohamed Wasfy CEO & Board Member at Right to Dream Egypt affirmed that the academy is dedicated to developing the next generation of leaders and football stars, emphasizing its strong commitment to fully integrating sports with education and opening new doors for young talent. Wasfy noted that since its establishment in 1999, the academy—which now operates in 30 countries—has created exceptional opportunities for young people to excel both academically and athletically. He stressed that development, education, and character-building are core pillars in shaping the future of football. He also highlighted that the academy launched its Egypt branch in 2021, to play a pivotal role in the country's sports sector. It targets talented youth between the ages of 10 and 18 across various governorates and has already reached more than 23 governorates through 15 local offices. The academy offers its students the opportunity to join world-renowned football clubs as well as gain access to top-tier educational institutions in the United States. Moreover, Wasfy pointed out that Right to Dream provides a comprehensive school-based education and elite-level football training model, ensuring that students are equipped to pursue international sporting careers and academic paths at highly respected institutions. تم نسخ الرابط
