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Business of Fashion
23-05-2025
- Business
- Business of Fashion
The New Growth Playbook in a Changing Beauty Market
NEW YORK — As a slowdown impacts even the industry's biggest conglomerates and key product categories, a new market reality for beauty is underway. This month, one of the three biggest beauty conglomerates, Shiseido, reported an 8.5 percent decrease in sales — with particularly steep losses at the prestige skincare brand Drunk Elephant. Meanwhile, e.l.f Beauty shares lost more than 20 percent of their value at the start of this year. Nonetheless, amid these headwinds lies immense opportunity for growth and transformation. According to research from investment bank TD Cowen, by 2030, Amazon's market share in beauty is expected to reach 15 percent, up from 10 percent in 2024 — second only to Walmart — while TikTok Shop continues to drive discovery and conversion. The shifting landscape presents new avenues for expansion: US retailers like Ulta Beauty are expanding their K-beauty offerings, and the body care market is enjoying a period of growth. Indeed, the global beauty and personal care market more broadly still remains a key spend priority for customers. Globally, it is projected to generate a revenue of more than $677 billion in 2025, according to Euromonitor. To explore these critical dynamics and emerging opportunities, BoF and Front Row gathered marketing leaders from Clinique, Chantecaille, Nars, Peter Thomas Roth, Victoria Beckham Beauty, Coty, Tom Ford Beauty and Mammoth Brands for an intimate breakfast roundtable at Spring Studio in New York. Hosted by e-commerce and marketing agency Front Row's chief revenue officer, Christopher Skinner, its executive vice president Katie Martin, and moderated by BoF's director of content strategy Alice Gividen, the discussion was conducted under the Chatham House Rule, allowing attendees to share freely and openly with their peers. 'At Front Row, we embrace the philosophy of connected commerce. The idea of omnichannel as separate, siloed strategies is falling apart. Today's consumer is simultaneously searching, scrolling, shopping, and converting across multiple platforms. We support this reality in everything we do to build brand equity and drive demand,' said Front Row's Skinner in his opening remarks. 'Brands must successfully connect across every channel to win. This new reality requires building teams in fundamentally different ways.' Below, BoF shares anonymised insights from the discussion. Front Row's executive vice president, Katie Martin, and chief revenue officer, Christopher Skinner, at the BoF x Front Row executive roundtable in New York in May 2025. Jennifer Jackson, Deputy General Manager, Global Marketing at Nars, at the BoF x Front Row executive roundtable in New York in May 2025. Julia Chen, Senior Director at Harry's, at the BoF x Front Row executive roundtable in New York in May 2025. Sandy Lemmerman, VP of Product Development at Peter Thomas Roth, at the BoF x Front Row executive roundtable in New York in May 2025. BoF's Priya Rao at the BoF x Front Row executive roundtable in New York in May 2025. Catie Cambria, VP of Marketing at Clinique, at the BoF x Front Row executive roundtable in New York in May 2025. Kate Langan, Vice President, Consumer Engagement - Digital & Communications at Nars Cosmetics, at the BoF x Front Row executive roundtable in New York in May 2025. Julia Frankenberger, CMO of Chantecaille, at the BoF x Front Row executive roundtable in New York in May 2025. Emily Coppock, Beauty Industry Consultant, at the BoF x Front Row executive roundtable in New York in May 2025. Front Row chief revenue officer, Christopher Skinner, at the BoF x Front Row executive roundtable in New York in May 2025. Jeffery Burge, VP Global Marketing at Peter Thomas Roth, at the BoF x Front Row executive roundtable in New York in May 2025. Andrea DiNunzio, General Manager, Luxury Skincare at Coty, at the BoF x Front Row executive roundtable in New York in May 2025. Andrew Jun, Vice President, Global Marketing, Make-up & Skincare at Tom Ford Beauty, at the BoF x Front Row executive roundtable in New York in May 2025. Lauren Edelman, CMO of Victoria Beckham Beauty, at the BoF x Front Row executive roundtable in New York in May 2025. BoF's Alice Gividen at the BoF x Front Row executive roundtable in New York in May 2025. Lean on your brand's DNA for strategic decision-making 'Getting back to basics in terms of what our brand truly means has been fundamental for our growth. Not everyone completely understands the brand, and that's okay,' said one guest in their opening remarks. 'We've been focused on defining where and how consumers can immediately recognise what is and isn't authentically us. That clarity guides everything from our social media, our creative and our product development, ensuring we're always in the right space to tell our story effectively, and with a strong point of view. 'Sometimes you must be comfortable not always following retailer directives. When something truly feels authentic to our brand identity and our internal team responds positively, that's meaningful validation,' another guest added. 'You have to gut-check decisions and assess if they truly feel right for both your brand and your partners. Taking a leap of faith can prove successful, and newer brands need support in learning how to maintain their vision.' As a closing comment, one guest shared business advice that she received once from former president and creative director of Jenna Lyons: 'She advised, 'Build an inner tube around what you do best and cherish it.' I found this so compelling — I immediately wrote it down and shared it with my entire team." Define your company's role within the broader beauty community 'Building community and achieving growth isn't about reinventing or repositioning the brand, but rather sharpening what already works and defining your role within the community,' said one guest. 'We owe it to our consumers to be crisp and clear in our messaging, effectively telling our legacy stories — getting back to the basics. This focused approach has proven quite successful for us over the past several months.' Another added, 'There are numerous roles you can play – are you the facilitator? The educator? The voice? Whichever you choose, the role must be genuinely connected to your brand's identity and remain authentic. While there's plenty of talk about best practices, what matters is determining what best practice means specifically for your brand. It takes considerable courage to be brave and maintain that conviction.' Front Row's Skinner agreed, 'What we're discovering across the board is that you must deeply understand each brand's unique challenges, history, customer base, segmentation, and sub-segmentations. From there, you can develop a distinct strategy tailored to that brand.' Consider a multi-channel retail strategy as table stakes 'When it comes to newer platforms like Amazon and TikTok Shop, our growth hasn't been explosive, but we're pleased with our decision to establish presence early. Someone had to take that first step,' one guest said. Another guest noted that 'traditional retail is building higher walls, while Amazon casts a wider net. Many brands hesitate to launch on Amazon, yet it's often already their number one channel through resellers — they're simply not capitalising on it. If you're not connecting across every channel, you aren't winning.' When resources are scarce, I've always believed in reserving a portion of our budget to enable these test-and-learn initiatives. Sometimes they scale successfully, sometimes they go sideways, but gaining these insights is crucial. Another guest agreed. 'Understanding this dynamic is key, and we believe in a test-and-learn philosophy. Should we enter TikTok Shop? Do we maintain a Facebook presence? Do we choose Amazon or partner with an established beauty retailer? These are all opportunities for controlled experimentation. When resources are scarce, I've always believed in reserving a portion of our budget to enable these test-and-learn initiatives. Sometimes they scale successfully, sometimes they go sideways, but gaining these insights is crucial.' Prioritise product efficacy for sustainable growth 'The reality is, few brands have the budget to create a category or establish an entirely new concept single-handedly. As such, building a product that may already exist but making sure it is done right is where you can stand out,' said one guest. Another added, 'We believe that our loyal customers look to us for efficacy. Our commitment is to deliver results consistently with every product launch. We also carefully time these innovations, so they are not so early that consumers won't understand them.' 'Our deep understanding of our customer guides our approach to product innovation. As we look at the long-term horizon for our brand, we're specifically addressing the evolving needs of this consumer in relation to longevity,' one attendee noted. 'We will see significant evolution in how we talk about longevity over the next five years,' said another guest. 'We might not even use the term 'longevity' then — it could be called something entirely different. But fundamentally, consumers are seeking a better, healthier, longer life, concerning not just internal well-being but also how they present aesthetically to family, loved ones, and their community.' Understand the challenges of viral success and plan for strategic conversion 'One of our products unexpectedly went viral, and transparently, it is not the product we would have strategically chosen as our primary customer acquisition vehicle for long-term brand growth,' noted one guest. 'While the viral product drives excellent acquisition, its replenishment rate isn't as strong as our core offerings. Our challenge is converting these new customers into loyal brand enthusiasts.' 'We spend considerable time strategising how to bring consumers into the brand through these viral moments, and then mapping what their next purchase should be. Where we want to guide them next, whether they discovered us through a major retailer or an online marketplace, is constantly being discussed,' said another guest. 'Of course our goal is for every product launch to become a massive global success. However, we won't continue investing in concepts that aren't resonating with consumers. Despite our size, we still embrace that 'fail early' mindset when needed,' said one guest in their closing remarks. This is a sponsored feature paid for by Front Row as part of a BoF partnership.
Fashion Network
13-05-2025
- Business
- Fashion Network
Japanese beauty group Shiseido announces departure of EMEA President Franck Marilly
Japanese beauty conglomerate Shiseido has announced the resignation of Franck Marilly, President of its Europe, Middle East, and Africa (EMEA) region. Marilly, who joined the company in 2018, will officially step down on May 31. The company cited 'personal reasons' as the motive behind his departure. Shiseido, whose portfolio includes brands such as Drunk Elephant, Nars, and Serge Lutens, confirmed in a press release that it will not appoint a successor to the EMEA presidency. Alberto Noé, who has served as President and CEO of Shiseido EMEA since May 2024, will continue leading the region, which is headquartered in Paris. He is also serving as interim head of Shiseido Americas, following Ron Gee's departure on April 15 of this year. This leadership transition comes during a period of mixed performance for the group. In 2024, Shiseido's operating profit fell significantly to 7.58 billion yen (approximately $48.3 million), down from 28.13 billion yen the previous year. While the EMEA region posted an 8% increase in sales and Japan recorded 10% growth, the company faced notable declines in other markets. Sales fell by 5% in China, 7% in the Americas, and 24% in travel retail. Looking ahead to 2025, Shiseido is targeting 4% growth. The company will concentrate on its core brands—Shiseido, Clé de Peau, and Nars—while also evaluating potential asset disposals as part of its broader restructuring strategy.
Buzz Feed
11-05-2025
- Entertainment
- Buzz Feed
31 Amazing Beauty Products That Cost Less Than A Latte
Lottabody's Coconut Oil Foaming Curl Mousse to help create uniform, well-defined curls throughout your hair while leaving it feeling soft and nourished. Its hydrating formula includes a blend of coconut and shea oils that reviewers say leaves their hair shiny (but *not* greasy)! A fan-fave Kiss PowerFlex Maximum Speed Nail Glue that dries in seconds, lasts over a week, comes off easily without damaging your long-term reusable press-ons, and costs only two dollars — yes, you heard me! A TikTok-viral yerba mate eye gel made with caffeine and hyaluronic acid to help reduce eye puffiness. The cooling sensation helps instantly refresh tired eyes, and reviewers say it absorbs quickly and leaves their skin feeling hydrated (but not greasy)! *Plus* an under-eye brightener to help transform your bags with its enriching formula of hydrating hyaluronic acid and soothing shea butter. It adapts effortlessly to your skin tone to conceal dark circles while delivering a natural, bright finish. If you want a radiant look, this is a must! An E.l.f. multistick — in one simple step, you can add a splash of color to your eyes, lips, and cheeks! It applies as a blendable cream, then dries like a powder to create a more matte look. If you hate juggling several products, this multistick is endlessly versatile, and it's waaaay cheaper than the $39 one from Nars. A tube of Essence "What the Fake!" Plumping Lip Filler if you don't want actual lip fillers but still crave that perfect pout. This non-sticky gloss is formulated with vitamin E and hyaluronic acid, so your lips won't just look hydrated; they actually will be. And their color-changing lipstick, which has a beautiful shimmery tint designed to complement all skin tones. The vegan, cruelty-formula formula delivers a smooth, hydrating finish that feels as good as it looks! An eyebrow soap kit to get the perfect feathery, laminated brow look at home. This clear, organic formula shapes and holds your brows all day long without any flakiness or stickiness. Plus, it's waterproof and smudge-proof, so your brows will be on point, rain or shine. A ~weightless~ liquid cream blush for people who are going for the soft, dewy lewk but aren't ready to drop $25 on the Rare Beauty blush. This one stands out for its rich pigmentation and smooth blendability, made even easier with the built-in sponge applicator. Definitely a compliment earner! A TikTok-viral "Soft" perfume rollerball that packs a punch with its sweet, long-lasting fragrance that reviewers compare to lemon cake, warm vanilla scones, and this $65 bottle of Pink Sugar. Plus, it has high sillage so prepare to be turning heads when you're walking down the street — and all for under 10 dollars. 🙌 Some corkscrew Goody hair pins so you no longer need to use half your bobby pin collection to secure an updo and then go on a scavenger hunt to take them all out. These will keep your bun locked in place so you can tear up the dance floor without worrying about redoing your hair. A pack of oil blotting papers for when you're at a party, feeling fabulous, and suddenly catch a glimpse of shine on your forehead. No sweat! Just whip out one of these ultra-thin, easy-to-use blotting sheets and dab away excess oil without disturbing your makeup. A tube of the bestselling, $5 (!) Essence mascara to get you the same results as those premium mascaras that go for $30+. It helps deliver dramatic length and volume without the need for false lashes. And the wand is really great for getting an even application that doesn't clump. And their Volume Booster lash primer that creates a moisturizing shield for mascara to cling to, so not only does it give you the ultimate long, fluttery lashes, but it helps protect them too — and even provides a lil' conditioning treatment thanks to mango butter and acai oil in the formula. An eyelash comb to glide through your lashes after applying mascara to separate, define, and de-clump — giving you a perfectly fluttery look (and saving you from those dreaded spider lashes). Marc Anthony "Grow Long" Leave-In Conditioner Spray that detangles while strengthening and nourishing your locks so they can grow to be as long as Rapunzel's. Why bother with several products when you can get everything you need in one spray (complete with biotin, vitamin E, caffeine, and ginseng) instead? Or an OGX leave-in conditioning cream for moisturizing and defining your lovely curls without weighing them down and losing volume. It's formulated with argan oil, so your hair is getting fed the good stuff — just take a look at one reviewer's awesome progress pic below! E.l.f.'s Hydrating Core Lip Shine in the shade "Ecstatic" that reviewers say is a solid replica of Clinique's Black Honey (ya know, the tinted lip balm famous for looking good on everyyyone), but for a fraction of the price! This one doesn't change colors as magically, but it is a beautiful, subtle tint with a non-sticky formula you'll be happy to have in your bag when you see a cute person at the grocery store. And E.l.f.'s moisturizing "Squeeze Me" lip balm because you deserve to serve "I just have naturally glossy, perfect lips" on the daily. It's made with hyaluronic acid for extra moisture, tinted for a little color, and flavored as a touch of fun for your inner child. E.l.f.'s Holy Hydration cleansing balm that literally melts away every trace of makeup (yes, even waterproof mascara!) without stripping your skin. It's packed with skin-loving ingredients like hyaluronic acid and ceramides to help leave your face feeling soft, hydrated, and so smooth — and reviewers with sensitive skin give it their seal of approval! A popular set of makeup sponges for perfectly blended foundation, concealer, and any other base makeup. They're super fluffy and bouncy, with many reviewers actually preferring these to the OG Beauty Blender. And honestly, who can blame them? With how well they get the job done and at such an affordable price, they're a total game changer for your makeup routine. A versatile lip stain set that can also be used to add some color to your cheeks or eyelids! They're waterproof and sweat-proof (perfect for wearing to the gym on the days you know your crush will be there) and come in a gorgeous array of tones — each one guaranteed to give you a juicy pout that doesn't leave a stain on every cup you use. A lightweight tinted hydrator people compare to high-end skin tints like Glossier's, providing amazing coverage while still looking super natural with *just* the right amount of glow. ✨ It goes on like a regular moisturizer, but with a little extra oomph — it helps even out your skin tone, reduce redness, and blur pores. And thanks to hyaluronic acid and squalane in the formula, your skin will feel soft and hydrated (in addition to looking fan-tastic)! A pack of multipurpose dermaplaning razors for gently exfoliating, removing dead skin cells, peach fuzz, and even those little makeup buildup spots. It comes with a precision cover, so you can shape your brows without the risk of any mishaps. And it can even help your skincare absorb better and gives your makeup a smoother base! Maybelline's Instant Age Rewind Concealer, which is used by even professional makeup artists because of how well it minimizes fine lines, dark spots, and redness. The lightweight formula blends beautifully (made even easier by the built-in sponge applicator), giving you fuller coverage without feeling heavy or cakey! A pack of wispy anime fake lashes because I think everyone should try this lash style at least once in their life. They are just so pretty and add such an elegant yet seductive element to every look. If you've ever felt like lashes just don't work for you, definitely give these a try before throwing in the towel! A color corrector to counteract any discoloration and create an even base for your foundation and concealer without creasing them. They offer five shades, including a green corrector to help balance out redness and a peach one for brightening dark spots. A Rimmel mattifying primer because your face doesn't need to shine like the bat signal. This creates a nice even skin tone and gives you the perfect base to help prevent patchy makeup that comes from sweating while you dance the night away. An Elizavecca hair treatment that adds that extra oomph and softness to your hair when it's been feeling a bit lackluster. This stuff is packed with collagen, ceramide 3, and other nourishing ingredients that'll help get you silky soft strands even Legolas would be jealous of. You simply won't find another hair mask that works this well and is this affordable (*side-eyes Olaplex*). An Ebin New York 24-hour edge tamer to help lay your edges without any flakiness, residue or product buildup from repeated use. It's also enriched with castor oil, leaving you with a smooth finish that has a natural shine. Or a residue-free pomade hair wax stick because we all have baby hairs and flyaways, and sometimes you want to tame them for the perfect slick-back look. Reviewers with all different hair types vouch for how well this stuff holds up, whether they're working out or braving the elements — one reviewer even calls it their "weapon against humidity."
News.com.au
02-05-2025
- Entertainment
- News.com.au
Motivational Speaker Gabby Bernstein reveals her best advice
Dubbed a 'thought leader' by Oprah Winfrey, Gabby Bernstein's advice has changed the lives of millions of people worldwide. These products are hand-picked by our team to help make shopping easier. We may receive payments from third parties for sharing this content and when you purchase through links in this article. Product prices and offer details are not assured, and should be confirmed independently with the retailer. Learn more Ever wondered what a motivational speaker, best-selling author and podcast host with over one million monthly listeners (plus 1.5 million social followers) does right before stepping on stage to inspire an arena full of people? Wonder no more. We caught up with Gabby Bernstein ahead of the Australian leg of her Manifesting Masterclass tour and got all the behind-the-scenes details. Designed to help you 'discover a new manifesting toolkit to unlock the presence of your true power: Self energy', the Manifesting Masterclass kicks off May 12 across Sydney, Melbourne and Brisbane. Tickets are still available, starting at $140.96, plus if you buy now you'll get a free 6-module digital course valued at $471. Dubbed a 'thought leader' by Oprah Winfrey, Gabby keeps things simple backstage. Her green room ritual includes vibing out to Ryan Adams' Greatest Hits, while enjoying an assortment of tea, honey, rice crackers and water. Then, just before stepping into the spotlight, she takes twenty minutes to meditate and sets a powerful intention: 'to let the energy of love move through me and to be of high service to the audience.' If course, we had to ask Gabby about what she's loving right now, the book that changed her life, and the three things she never leaves home without. The one book that changed your life? 'Living In The Light by Shakti Gawain.' The best advice you've received? 'To clearly ask for what you want and need.' What products are in your makeup bag? 'Makeup By Mario eyeshadow, liner, and contour stick' 'U Beauty tinted moisturiser' 'Nars for under eye concealer.' ' … and a Charlotte Tilbury lip liner' Three things you never leave the house without? 'My wallet, lip liner and my phone.' Oroton Margot Card Sleeve, $60 at The Iconic Pillow Talk Lip Liner, $38 at Charlotte Tilbury What essential item is always in your carry-on? 'Liposomal Vitamin C.' Liposomal Vitamin C, $12 down from $25.03 at Melrose Most powerful affirmation you say of a morning? 'Everything is happening around me and I'm truly taken care of.' Best gift you've ever received? 'My son.'
WIRED
26-04-2025
- WIRED
The $300 BoldHue Prints Makeup That Perfectly Matches Your Skin
Another thing that impressed me was how well the app worked in conjunction with the device. As a product reviewer, I've had a few bad experiences with companion apps (as have many of my coworkers). The BoldHue app and device work well together. The device is quick to respond to app commands, and I always felt like I knew what was going on. The app has support for unlimited user profiles, so your friends can get a match too, and you can also reorder color cartridges as needed. (For example, my foundation used a healthy spurt of red and yellow but very little blue.) The app will prompt you when a certain color is running low. Replacement cartridges cost $20, or you can save a bit of money by buying them in a bundle. BoldHue says most customers replace one to two cartridges per month, though obviously this will depend on how frequently you use it. The cartridges have a shelf life of one year. The only real caveat that I have is the fact that devices that rely on a companion app like this for operation can go the way of defunct robots. If BoldHue as a company ever folds, there's a chance that the devices will stop working. It's not a guarantee, but it is a thing to keep in mind when weighing pros and cons. Three hundred dollars is a lot to invest in foundation, but considering how easy it is to waste money on bottles that may or may not match at any given time, I think BoldHue makes a lot of sense if you frequently wear foundation—especially high-end foundation. If you wear drugstore foundation, you have a skin tone that's easy to match, or you wear your foundation very sparingly, BoldHue might not make as much sense. But if your skin tone varies seasonally or you wear foundation every single day, I think investing in BoldHue is smart. Wearing BoldHue's custom foundation every single day, with the same refill pace as its average customers, you're looking at $20 to $40 a month. If you wear high-end foundation every day, or you go through foundation quickly, or your shade changes often, BoldHue could save you money in the long run. (As one example, the Nars foundation I referenced earlier costs $49 per bottle, and it doesn't match my skin in the summer.) Using BoldHue is fast and simple, and you'll never run the risk of a bad match again. It would also come in handy for professional makeup artists—BoldHue has a program called BoldHue Pro that's meant for exactly this type of work, and members get discounts on the products as well as access to some other benefits. Overall, BoldHue is one of the coolest intersections of beauty and tech that I've ever experienced. Unlike some other smart printers for things like lipstick, I feel like foundation is the hardest part of makeup and makes the most sense for technology like this to be involved. If you can stomach the initial investment, I think it's worthwhile.
